Luxury Brand Management| Specialize in UHNWI and HNWI Management| Master’s in Luxury Marketing and Brand Management| International Operations and Retail Coordinator at Maison Joseph Duclos|
One of the most popular alcohol drink and the World’s Number One Scotch Whiskey, Johnnie Walker. We shared how this brand with a long history that takes back 200 years has turned into modern, vibrant, and giving that exceptional experience to guests with a touch point into The Sensory Marketing. While my team and I shared the brand, I can still recall the difference between a Scotch Whiskey and a Whiskey coming from someone who actually doesn’t drink. Again, I will give that credit to my previous company- Ayala Land Premier. They didn’t teach us how to drink, don’t get me wrong. But we have a School of Marketing and Sales. And in that class, we were not just taught and train how to present ourselves professionally from head to toe but we had the privileged to attend art appreciation even wine and dine which covers the right and perfect pairing including “The Five S” of wine drinking and many more. I can vividly remember, we were advised and I was one of them that it doesn’t matter if one don’t drink that much. Be familiarized with some of the most iconic and popular (alcohol or non-alcoholic) drink from champagne, red wine, white wine, scotch whiskey to cognac. And we should be able to differentiate it at the end of the day. It’s another form of communication. Why? We are working for a premier and luxury industry. 80% of the time it’s either socialization but more like recommendation. That’s how one communicate and build relationship with investors particularly high profile society. It’s better to be cultured.
