Liam Crowe’s Post

I run this PSA every year. What is a Super Bowl commercial? Is it an ad that appears on some media platform while the Super Bowl is on? No. *It's a commercial that runs in the national inventory of the network airing the game while the game is on* Learn it. Know it. Live it. The ad you're running in Atlanta during the halftime show? It's not a Super Bowl commercial. The spot you decided to put up on YouTube during the Big Game? It's not a Super Bowl commercial. People are interested in Super Bowl ads in part because of the massive expenditures put behind them -- in excess of $6M this year for a 30-second ad (and more when you add celebs, special effects, music licensing, retail programs and social outreach). But so-called 'ambush ads' -- commercials meant to seem like they are part of the proceedings even though they are not -- cost significantly less. They are not Super Bowl commercials. Thank you. #advertising #advertisingstrategies #sportsbusiness #sportsbusiness #media #mediastrategy

Did you know that Super Bowl halftime performers don't get paid for their performance? Last year's game had a whopping 115 million viewers, making it one of the most watched telecasts in US history. The potential marketing value of a halftime performance is astronomical, with a single 30-second commercial during this year's telecast reportedly costing around $7 million. Check out this Forbes article to learn more. #SuperBowl #HalftimeShow #MarketingValue

🎤 Amplify your event's impact with the right entertainment! Here's a tip: Whether it's a live band, a DJ, or interactive activities, choose entertainment that resonates with your audience. The right vibe can turn a good event into an unforgettable experience! #TipTuesday

Did you know Usher didn’t get paid for his Super Bowl performance? No artist is ever paid for their Super Bowl performance. But why would global superstars like Usher agree to this? The answer is simple: unmatched exposure. Super Bowl ad spots soar at $14 million per minute, but Usher secured a staggering 12 minutes of airtime, rocketing his exposure to the equivalent of $168 million in advertising value. This wild exposure results in 3 things: 1. Exponential growth in streams of their songs 2. Massive growth of followers on social media 3. Jump in ticket sales for upcoming concerts Take JLo and Shakira's 2020 showstopper, for instance. In just one week, their followers multiplied by millions, opening doors to new brand endorsements and partnerships. 💸 The Super Bowl stage might not come with a financial transaction, but it certainly pays off. It’s a reminder that sometimes the best investments aren’t about immediate returns but about the broader impact and long-term gains. So, next time you tune into the Halftime Show, remember it's not just a performance; it's a strategic move that's been played out masterfully by the biggest names in the music industry. Read about how Rihanna benefited from last year's Super Bowl: https://lnkd.in/g7ditWEw #superbowl #business #marketing

Why The Kacey Musgraves Ad During The Grammys Matters For Media On 2/4 during the Grammys, MCA Records Nashville, Interscope Records, Universal Music Group, and Sandbox Entertainment, promoted a new Kacey Musgraves era via a :30 second spot on TV. This ad aired second in the pod of commercials, in the first half of the program. As someone who works in media, I feel that this is an incredibly smart move on the team responsible for album rollout and advertising. In a music market today that is so saturated by short form video promotion (Reels, T!k T0K, etc.), they are pulling the ultimate "uno reverse" against the rest of the music industry and I believe it will ultimately pay off. Why It Matters Recently we have seen this promotion strategy done before. Hollywood Records recently ran :30s Video Ads on Hulu to promote singles from their artists ALMOST MONDAY and Kensie. This method was definitely successful to some extent, reaching a large quantity of Hulu subscribers with a high frequency. They were also the first record label I have seen in the past year that capitalized on using this media channel. However, creative wear out seemed to become apparent, so much so, that users made T!k T0ks discussing their mixed opinions on the ads. The thing that makes the Kacey Musgraves ad stand out in contrast to the Hollywood records ads is, that it was surrounding a BIG moment in music. This year The Grammys obtained over 17 million viewers in total according to AP News/Nielsen. Additionally the team in charge for ad placement, chose to have it on linear TV which on a normal day wouldn’t be to their benefit but, in the case of big programs and big moments, linear TV easily would reach a high percentage and more diverse profile of viewers in that timeframe (30s) - than perhaps a standard post to social channels. An extra boost in reach/views comes from platforms such as Youtube TV, and the social content that was posted afterwards. Not only is this a smart move in terms of numbers of views, but also attention. MCA Records Nashville, Interscope, and Sandbox Entertainment know that obviously the main psychographic of the individuals watching the Grammys would be music lovers. So therefore, these people would be more likely to watch the ad in full and interact with the link at the end of the ad. The timing of the ad airing is strategic as well, appearing shortly after Kacey Musgraves announced the Grammy for best country album. The creative itself is striking and simple, using music and nature noises up until the last few seconds where she sings, “My Saturn Has Returned”, which again makes it stand out against the other dialogue heavy ads. I look forward to seeing how the rest of the era/album rollout for Kacey Musgraves progresses. And I am interested to see if other labels will begin to adopt this strategy in the future. Sources: https://lnkd.in/gk7sEXYB https://lnkd.in/grmQinBq

Working in a highly regulated industry, it always gives me hives to see companies and brands using memes or reposting TikTok, Reels, etc with popular content because... copyright infringement. But this Paramount ad is exactly how a brand can use its own resources to create amazing content without having to just copy clips of what's trending (and it's just comedy gold and done by the amazing Droga5). Obviously, it's easier when you have so many amazing titles, characters, (and celebrities!) to choose from, but using your own content in this way also highlights why people should love the brand and reinforces your USP. Why share a meme when you can be the meme?

Interesting article regarding the future of media rights in sports. After reading this and Disney's recent earnings call transcript and related financials, I have a clearer understanding of the numbers behind entertainment companies' live sports offerings. However, with increasing costs for the rights to broadcast these games with decline in ad and affiliate revenue, I understand why sometimes these large networks have to be choosy on how what to spend their money on. It also give a little bit of insight into how we as consumers will soon start seeing our favorite sports on different platforms in the future. I for one enjoy seeing how the tech companies differentiate the viewing experience i.e. Prime Video's TNF. It will be fun to see where things shake out in the coming years. Oh and as a graduate of two Pac-12 institutions, RIP to the Pac-12...

Musicians & artists, it's showtime! 🎤 To rock the streaming world, start with your unique vibe. Be real, be you. 🌟 Consistency is key – drop tracks regularly to keep fans hooked. 🎶 Engage with your audience; reply to comments & share behind-the-scenes. 🎧 And hey, don't forget collabs – they're like power-ups for your visibility. Need more tips? 🤔 Share or comment for a strategy jam session with us! #StreamingSuccess #ArtistGrowth #BrandDadRocks #branddad #branddadsocial #branddadmemes #socialmediamarketingmemes #vídeomarketing #marketinghumor #contentmaking #socialmediamanagerjob #socialmediamanger #mediamanager #memesmarketing #marketingmeme #internetmarketingtips #digitalmaketing #digtalmarketing #digitialmarketing #digitalmarketinguk #digitalemarketing #digitalmarketingmemes #funnelmarketing #socialmediamanageritalia

IS THE SUPER BOWL THE KEY TO REVIVING YOUR CAREER? In the wake of the Super Bowl excitement, the music industry is abuzz with record-breaking streaming numbers! Kanye and Beyonce won but they have been on top for years and continue to do so. Usher however, Who has been hot and cold, saw a remarkable rise of 4 million listeners in the month leading up to the big game, followed by an additional surge of 9.8 million, bringing his total to an impressive 49.3 million. 🎤🎉 Released just days before the Super Bowl frenzy, COMING HOME has become a standout example of effective marketing in action. This dynamic LP, blending modern and retro R&B vibes, debuted at an impressive No. 2 on the Billboard 200 albums chart, selling a remarkable 91k equivalent units in its first week alone. 📈💥 The correlation between the Super Bowl hype and these remarkable streaming boosts underscores the immense power of strategic marketing. From halftime performances to pre-game buzz, this iconic event has proven time and again to be a launchpad for artists to showcase their talent and connect with audiences on a global scale. Let's continue to celebrate the fusion of sports and music, where every beat counts and every touchdown ignites new streams of creativity and inspiration. Here's to the magic of the Super Bowl and the boundless opportunities it brings to the world of entertainment! 🌟🎶 #SuperBowl #MusicIndustry #StreamingSurge #MarketingMagic

Super Bowl 58 is happening this Sunday, and it's not just the anticipated game, commercials, and snacks that people are excited about – the music lineup is also generating buzz! Among the performers, we can expect not only Usher and Reba but also Post Malone, Andra Day, and the "in-game DJ" Tiësto! This Super Bowl promises to be unlike any other, with advertisers shelling out an average of seven million dollars for a mere 30-second commercial slot! Even smaller brands can achieve success by simply associating themselves with the big game. If you're interested in leveraging events like the Super Bowl to boost your brand exposure, click here to discover more about McKendall Communications- https://lnkd.in/g4kXW5vc #superbowl #superbowl58 #publicrelations #publicrelationsagency #brandbuilding #advertising #communications #football #media #mediarelations https://lnkd.in/g_H7VD5u