McKendall Communications’ Post

Super Bowl 58 is happening this Sunday, and it's not just the anticipated game, commercials, and snacks that people are excited about – the music lineup is also generating buzz! Among the performers, we can expect not only Usher and Reba but also Post Malone, Andra Day, and the "in-game DJ" Tiësto! This Super Bowl promises to be unlike any other, with advertisers shelling out an average of seven million dollars for a mere 30-second commercial slot! Even smaller brands can achieve success by simply associating themselves with the big game. If you're interested in leveraging events like the Super Bowl to boost your brand exposure, click here to discover more about McKendall Communications- https://lnkd.in/gAgY6ct9 #superbowl #superbowl58 #publicrelations #publicrelationsagency #brandbuilding #advertising #communications #football #media #mediarelations https://lnkd.in/g_H7VD5u

The world's greatest advertisement - Tonight over 150 million people across the globe will tune into watch the Kansas City Chiefs take on the San Francisco 49ers in the Super Bowl. Advertisers will pay $7million dollars for a 30 second slot and Apple have paid $50million to sponsor the half time show which will feature Usher. And how much will her get? Not a single penny. In fact Usher may well spend millions on tonight's performance. The Weeknd spent $7million on his half-time show and Dr Dre something similar in 2022. It's a long list of superstars that don't get paid a penny; Justin Timberlake, Prince, Michael Jackson, Beyonce, the Rolling Stones, Rihanna. So why do they do it? Exposure. Last year more people watched Rihanna's half-time show (118 million) than the game itself (115 million). Searches for her beauty brand Fenty went up by over 830%, she gained 3 million Instagram followers and became the most streamed artist globally. Usher released his album 2 days before the Super Bowl and he will expect his performance tonight to help him to the top of the Billboard Charts. His new tour will also benefit significantly - The Weeknd sold 1 million tickets after his performance. So that's why tonight's 13 minute Super Bowl half time show is the world's greatest advertisement! #sportsmarketing #sportsbiz #sportsbusiness #superbowl https://lnkd.in/ejnytXrP

I heard there was an (American) football game last night at the Usher Bowl? 🎤 Was I the only one who woke up this morning and immediately switched on YouTube for the halftime show? It got me thinking, why would world-famous artists who are used to earning six or seven figures per show agree to perform for free? That's right, Usher did not receive a single cent from the NFL. The magic word - exposure! The artists that perform the halftime show are essentially getting to showcase their music to more than 100 million people in the US alone, without having to pay any of the costs including travel and production. And that can be pricey. For Usher, it's a strategic move to drum up excitement for his imminent world tour and upcoming album. In today's digital world, streaming generates almost 90% of music industry earnings and a Super Bowl spotlight acts as a significant boost to revenue. Take 2022, for instance. Icons Mary J. Blige, Snoop Dogg, Dr. Dre, Kendrick Lamar and Eminem united on stage, resulting in a mega spike in their music sales with Snoop and Mary J's streams skyrocketing by 143% and 132% alone. A testament to the powerful combo of music, media and sports. 🏆 The Super Bowl is more than just a football game. It is sheer marketing excellence! #disruptingthefuture #superbowl #marketing

New Post: How to Watch Lollapalooza 2024 Online to See Stray Kids, SZA & Chappell Roan Perform Live - https://lnkd.in/gkMTT9V8 - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Out of all of the music festivals and tours of the summer, Lollapalooza 2024 is one of the most-anticipated of the season. This year is proving to be one of its most epic, with a stellar lineup featuring headliners like SZA, Megan Thee Stallion, Hozier, Blink-182 and Stray Kids who are making their Lolla debut. Attendees will also get to check out a new and improved main stage that’s ditching diesel gas for a hybrid battery powered design. Last-minute Lollapalooza 2024 tickets are still available, but for fans who aren’t able to travel to Chicago this year, that doesn’t mean you have to miss out on all the action. Hulu is livestreaming the entire music festival starting Thursday (Aug. 1) all the way to Sunday (Aug. 4) giving you an opportunity to watch all the performances from the comfort of your couch. Keep reading to learn how to watch Lollapalooza 2024 online. How to Watch Lollapalooza 2024 Online for Free Hulu is the official streaming destination that’ll let you watch Lolla 2024 online at home. The streaming platform has partnered with the music festival and will be providing subscribers with high-quality livestreams of all of the headliners and performers. Now, you can ditch the shakey social media videos and upgrade to a crystal clear experience. Hulu subscribers get instant and free access to watch Lolla online — all you need to do is login to your account and you’ll immediately be able to stream Chicago’s music festival. Don’t have a Hulu subscription? New users can score a 30-day free trial when you sign up for the streamer, granting you free access to the Lollapalooza 2024 livestream and more. Once the free trial period is over, you’ll be charged the regular subscription fee based on the package you choose at checkout. get hulu free trial here Hulu has a variety of streaming packages to choose from based on your preferences. The cheapest option is the streamer’s base plan that’s ad-supported and only $7.99 a month. If you’d prefer an ad-free experience you can upgrade to the no-ad plan for $17.99 a month. Students, meantime, can take advantage of Hulu’s Student Deal that gives you the base plan for just $1.99 a month (worth 75% in savings). The deal remains active for as long as you’re a student. For even more savings, you can bundle Hulu with Disney+ and ESPN+ for just $14.99 a month and expand your content options further. get hulu bundle here $14.99 One of the best deals going o

New Post: Universal Music’s Pandora Policy Change Is a Matter of $135M in Annual Artist Royalties - https://lnkd.in/greJHvy9 - A year ago, Matt Najdowski, like many business managers for top artists, was routinely going over royalty statements when he discovered an unusual plunge in revenue. For years, Pandora, the internet-radio streaming service, had paid 50% of song royalties to the artists through a collection agency called SoundExchange. But suddenly, artists signed to Universal Music Group were receiving a much lower percentage, similar to what they received from on-demand streaming services like Spotify or YouTube. And the payments were now arriving directly from UMG instead. Najdowski researched further and learned UMG was able to change the way it reported Pandora revenue because Pandora itself had changed. In 2016, the streaming service began evolving from webcasting to a Spotify-style “search and play what you want” model. Because Pandora now offers an interactive service, rather than a non-interactive webcaster, it needed to make new deals with labels rather than relying on a government-mandated compulsory license at a standardized rate. As such, UMG and other labels were able to change the flow of royalties so they collected and paid them directly — rather than SoundExchange distributing to artists, as law mandates under these compulsory licenses. With UMG’s change in policy last year it became the first and only label so far, according to sources, to take advantage of this change. With that, the royalty splits for artists changed, too, from a 50% split through SoundExchange to whatever, often smaller, percentage their record deals dictated for on-demand streaming revenues. That’s significant as the world’s biggest record label contributed $135 million to SoundExchange as part of its Pandora share for artists, according to Billboard estimates based on financial reports and other public information. “That specific royalty stream can range from a couple hundred dollars per month to a couple thousand. It can be a significant amount of money,” says Najdowski, royalty manager for Farris, Self & Moore. This change in accounting, he adds, “is more or less taking money out of pockets.” Perhaps most notably, Najdowski discovered that the many UMG artists who are unrecouped – meaning they have yet to earn back the money the label spent on recording, marketing and other costs – were receiving a worrisome amount: zero. These acts were previously being paid directly by SoundExchange, so their unrecouped status with UMG was not an issue for these royalties. “A lot is being withheld, and it feels like a grab for money from the labels,” says Heather Gruber, royalty manager for Fineman West, a business-management firm that represents artists. Although Pandora has struggled in recent years – monthly users have dropped from 81.5 million in 2014 to

New Post: DirecTV Stream Is on Sale for $49.99 a Month: Here’s How to Score the Limited Deal - https://lnkd.in/g4g-yrNV - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Back by popular demand! DirecTV’s National Streaming Day discount was so popular that it’s back again – for a limited time only. Starting on Friday \(Aug. 9\), new subscribers can join DirecTV Stream for just $49.99/month for the first three months. diect tv stream limited offer $49.99/month The streaming deal, which arrives just in time for NFL season, college football season, the 2024 Summer Olympics and more, cuts the price on DirecTV’s Entertainment package, regularly $79.99 per month after a free trial for five days. DirecTV’s most popular streaming plan includes 90+ channels such as ESPN, ESPN2, FS1, CNN, Fox, Bravo, Lifetime, Nickelodeon, TLC, Hallmark Channel, HGTV, HLN, ID Network, IFC, Paramount Network, Syfy, TBS, TNT, E!, BET, MTV, VH1, OWN, WEtv, FX, AMC, Food Network, C-Span, NBC, CBS, ABC and Fox. New customers can save $30 per month for three months off DirecTV Stream’s Entertainment package and $39 off the Choice package, currently $69.99 per month \(regularly $108.99/month\). If you’re a sports fan, DirecTV allows you to stream the WNBA, NBA, WWE, MLB, soccer and other games and major sporting events but there’s one catch: DirecTV’s limited offer ends on Sept. 5. Not familiar with DirecTV Stream? It’s a solid choice for live television, especially when you consider everything it offers and the convenience of watching live TV without cable cords. directv stream deal: $30 off for 3 months DirecTV Stream offers a handful streaming plans, the most affordable being the Entertainment package featuring over 90 channels. The Choice plan is on sale for $69.99 \(regularly 108.99\) comes with 125+ channels including sports channels like ACC Network, Big Ten Network, MLB Network, NBA TV, SEC Network and regional sports networks. DirecTV’s also has an Óptimo Más streaming plan for Spanish-speakers and it’s on sale for $49.99 \(regularly $79.99\). The Ultimate plan, currently $89.99 \(regularly $119\) adds even more sports and entertainment to the plate offering over 160 channels including NHL Network, CBS Network, Starz, Discovery Family, FX Movie Channel and Encore. DirecTV’s Premier plan, discounted to $134.99 \(regularly $164.99\), features 185+ channels and it comes with everything in the cheaper streaming plans, in addition to Max, Paramount with Showtime, Starz and Cinemax. - #news #business #world -------------------------------------------------- #MagicTheGathering #macos #mac #tradingcardgame - SellingIt\(.\)org ---\

Ever wondered how much artists like Usher are paid to perform at the Superbowl? Nothing. Zero. Nada. So why do they do it? Apple Music pays the NFL $50m to sponsor the Superbowl Half time show and Usher receives none of it. Sounds unfair, right? But here's the catch: Usher, like many other artists, views the Super Bowl as a strategic move, not just a payday. 🚀 Consider this: While the NFL pockets sponsorship dollars, artists like Prince, Michael Jackson, and Beyoncé perform for free, investing their own millions into the show. Why? It's all about exposure. With 115 million viewers tuning in, it's like a free 13-minute commercial, worth more than any performance fee. Take Rihanna, for example. Her Super Bowl gig catapulted her to #1 on Spotify and gained her 3 million Instagram followers. Plus, her performance had more viewers than the game itself! Now, Usher's gearing up for his moment in the spotlight. With a new album dropping days before the show, he's betting on Super Bowl fame to propel his tour and endorsements into the stratosphere. And it works. Just ask The Weeknd, who sold 1 million tickets after his Super Bowl gig. So, while the NFL scores a top-tier artist for a steal, Usher capitalizes on the ultimate exposure. It's a win-win, showing that sometimes, the cost of fame isn't measured in dollars, but in the moments that define a career. #SuperBowl #MusicIndustry #FameVsFortune #ArtistStrategy #ExposureEconomy #SuperBowlPerformance #MusicMarketing #CareerBoost #StrategicMoves

New Post: The Deals: K-Pop Giant YG Brings Catalog to African Streamer Boomplay, Hitmaker to Distribute Blac Noize! - https://lnkd.in/gC3ppaA4 - South Korea-based music distributor YG PLUS, a subsidiary of K-pop powerhouse YG Entertainment (BLACKPINK, BabyMonster), signed a licensing deal with African streaming and download service Boomplay that will bring YG’s catalog to the platform. According to a press release, Boomplay boasts 70 million users. “We look forward to a successful partnership with YG PLUS that will bring their catalogue to new listeners and help connect their artists with music lovers and fans in the African region,” said Boomplay in a statement. Hitmaker Distribution struck a distribution deal with indie label Blac Noize! Recordings, in which Hitmaker founder/CEO Tony Bucher is a partner. Blac Noize’s roster includes HitKidd, Jdot Breezy, Nevi, Toure and Marc Nasty. Related VAI Resort Taps Tixr for $1B Hotel & Amphitheater Complex in Arizona 07/25/2024 Tunespotter, an audio-visual clip database that allows users to search, listen to and view “synch moments” from movies, TV shows, trailers, games and commercials, acquired What-song.com. The deal effectively combines “the data and search power of two leading music search platforms – letting users see, hear, and learn more about sought-after TV or movie moments in a single, easy-to-use place,” according to a press release. “The database we’ve established gives Tunespotter an immediate aggregator and audience,” added What-song.com founder Tom Andrew. “Their ability to empower the user journey with their incredible visual tool chest and social app capabilities extends our reach and consolidates our strengths, positively impacting consumers with more rewarding, long form engagement.” Tunespotter claims that What-song.com attracts more than 1 million unique users per month. Warner Music Brazil invested in and partnered with Sua Música Group, which owns the Sua Música Brazilian music platform and distributor Sua Música Digital. Through the deal, the companies will team up to develop regional artists and songwriters. According to a press release, Sua Música Digital manages the digital careers of and handles royalty management for more than 1,000 artists across Brazil, including Tarcísio do Acordeon, Vitor Fernandes and Thiago Aquino. “The combination of Sua Música’s significant presence in regional music with our national reach and global network will amplify the efforts of both companies and offer artists new creative and commercial possibilities and opportunities,” said Warner Music Brazil president Leila Oliveira in a statement.

Did you know that Super Bowl halftime performers don't get paid for their performance? Last year's game had a whopping 115 million viewers, making it one of the most watched telecasts in US history. The potential marketing value of a halftime performance is astronomical, with a single 30-second commercial during this year's telecast reportedly costing around $7 million. Check out this Forbes article to learn more. #SuperBowl #HalftimeShow #MarketingValue

New Post: WME Leadership Announces New Organizational Structure For Contemporary Music - https://lnkd.in/d7SXzvYp - WME’s music leadership team outlined a new organizational structure for the company’s contemporary music department today in a company-wide memo, detailing strategic changes for the Endeavor-owned agency built around A&R, bookings and crossover opportunities. In a memo to WME’s contemporary music department, global head of contemporary music Lucy Dickins and global co-head of contemporary music Kirk Sommer further detailed their plans, introduced over the summer months, to build upon the 45,000 concerts their team booked in 2023. Related Ice Spice Signs With WME for International Representation 12/13/2023 For A&R, which covers new artists signings and artist development, “new artist discovery will be coordinated across all genres and regions,” the memo explains. “Given the globalization of our business and the speed at which new artists break today, we believe this is a critical piece to identifying new talent. Kevin Shivers will be leading these efforts on behalf of the team, working with regional and genre leads.” For booking, Dickens and Sommer explained, WME will continue to build upon its “multiple regional servicing groups, including an Asia-Pacific presence, Latin-American team, and a robust European operation,” the memo reads. Ron Opaleski will lead global bookings and international touring strategy across North America, while Tony Goldring will lead similar efforts for the company’s international clients. Josh Kurfirst will lead efforts on behalf of festivals, Clint Mitchell will lead non-traditional touring and Ryan Jones will cover the company’s private and corporate events. Dickens and Sommer wrote also detailed changes at the company’s crossover department, which the two leaders said “is our #1 differentiator.” “Given its importance,” the memo explained, “WME partner Keith Sarkisian will be stepping in to oversee the coordination of non-touring services for the agency’s roster, working with divisions from across WME and Endeavor.” That includes working with Dvora Englefield, WME partner/head of new music strategy, “who will continue to identify new business opportunities and strategic partnerships on behalf our artists.” Citing “the growth across each of our offices,” Dickens and Sommer also announced the appointment of the company’s first-ever regional office leads, managed by Brian Aherns who oversees operations for the music team. The leads for WME’s international officers are Kevin Shivers (Beverly Hills), Michael Coughlin (Nashville), Stephanie LaFera (New York), Josh Javo