CTS Bus Mall’s Post

Are you looking for a low risk way to test the market in China? I have spoken to a lot of brands lately who want to export to China but aren't sure they want to dive in to a full-on market entry without testing the market first. So, in response I have developed a China Market Starter aimed at premium Australian and New Zealand consumer brands looking for a low key, risk free way to start their China journey. As part of the China Market Starter, participating brands will be able to build brand awareness, interact directly with Chinese consumers on social media, and generate sales via the CTS Bus Mall ecommerce platform. Key Benefits 🚀 Go from zero to selling your product in less then 8 weeks! 💥 Connect with +20 million active consumers on the CTS Bus Mall platform. 📢 Build brand awareness in the biggest consumer market on the planet. ✔ Maintain complete control over brand and pricing in the China market. 🐼 Subscribers to this package enjoy priority access to China market specialists. The China Market Starter package includes the following; 1️⃣ Market Entry and Preparation ▪ Trademark process (* TM attorney fee not included). ▪ Brand and packaging review. ▪ Competitor brand analysis (in market). ▪ Tailored China pricing model. ▪ Creation of marketing material for the China market. 2️⃣ Chinese Social Media ▪ Establish a Chinese social media account (Brand maintains ownership). ▪ Regular posts will build brand awareness and drive sales. ▪ Also includes social media follower and customer interaction. 3️⃣ CTS Bus Mall ▪ Setup and operation of the ecommerce platform. ▪ Reach to every part of China ▪ No platform fees. This is a subscription based model on a 12 month contract and is ideal for brands who are keen to start their journey on the road to success in China. DM me or email at info@in2asia.global to find out more about how this amazing offer can launch your brand in China. #chinamarket #marketentry #export #sales #growth

Not sure the China market is for you? In2Asia has launched a China Market Starter aimed at premium Australian and New Zealand consumer brands looking to start their China journey in 2024. As part of the China Market Starter, participating brands will be able to build brand awareness, interact directly with Chinese consumers on social media, and generate sales via the CTS Bus Mall cross border ecommerce platform. Key Benefits 💥 Connect with +20 million active consumers on CTS Bus Mall. 📢 Build brand awareness in the largest consumer market on the planet. ✔ Maintain complete control over brand and pricing in the China market. 🐼 Subscribers to this package enjoy priority access to China market specialists. The China Market Starter package includes the following; 1️⃣ Market Entry and Preparation ▪ Trademark process (* TM attorney fee not included). ▪ Brand and packaging review. ▪ Competitor brand and pricing analysis. ▪ A tailored China pricing model - both RRP and wholesale. ▪ Creation of marketing material for the China market. 2️⃣ Chinese Social Media ▪ Establish a Chinese social media account (Brand maintains ownership). ▪ Regular posts will build brand awareness and drive sales. ▪ Also includes social media follower and customer interaction. 3️⃣ CTS Bus Mall ▪ Setup and operation of the CTS Bus Mall ecommerce platform. ▪ Highly effective social commerce model ▪ Reach to every part of China. ▪ No platform fees. This is a subscription based model on a 12 month contract and is ideal for brands who are keen to start their journey on the road to success in China. Contact the In2Asia team at info@in2asia.global to find out more about how this amazing offer can launch your brand in China. #chinamarket #marketentry #export #sales #growth

Greater China Retail Supply/Demand Trends - Advancing Through Innovation In recent years, advancing innovation and new types of consumption such as digital consumption, green consumption and health-related consumption, as well as new consumption growth points like smart home equipment, culture and entertainment, tourism, sports events and “Guochao” goods and products, have emerged and flourished in China. The rise of new types of consumption has not only driven the upgrading of the consumption structure but is also making China’s retail market to be that much more resilient. On the property front, by Q2 2024, the total prime retail property stock in the core markets in the 16 cities we track in Greater China totalled 112.5 million sq m. What’s more, during the past year, demand for prime retail space in Greater China continued to be active. Subsequently, the overall vacancy rate seen in the same 16 cities in Greater China decreased to 10.6% in Q2. To find out more on the retail supply and demand trends in Greater China, including trends related to new innovation and new types of consumption as well as the latest specific supply and demand trends playing out in eight major retail markets in the region, please click below to download our report: https://lnkd.in/gmNh_Naa #retail #realestate #retailrealestate #shoppingcentres #cushmanandwakefield

TANACHIRA Group, led by Mr. Tanapong Chirapanidchakul, Chief Executive Officer, signed an agreement to establish a subsidiary HARNN Greater China Company Limited in partnership with Chinese business partners to expand business and distribute HARNN products in China, Hong Kong, Macau and Taiwan in accordance with the 2024 strategic plan announced earlier this year. The establishment of the subsidiary marks a significant step forward for HARNN's operations in China, following its successful online marketing journey through Tmall Global since 2020. HARNN's products have consistently resonated with Chinese consumers, paving the way for this expansion into offline distribution channels. The strategic partnership with experienced Chinese business partners will enable HARNN to effectively tap into the provincial agent network across China. The company will grant exclusive distribution rights for each province, ensuring that products are disseminated by market experts in their respective regions. This network of knowledgeable distributors, equipped with brand-building and marketing expertise, will facilitate direct access of products to consumers. Driven by strong product demand, a huge market, experienced business partners, and TANACHIRA Group's expertise, HARNN is well-positioned for success in China. The company is aiming to achieve a 25% oversea revenue share within the next three years, with China playing a pivotal role in achieving this ambitious goal. The company is also set to send its first offline shipment of HARNN products to China in the third quarter of 2024, followed by the opening of the first HARNN Flagship Store in Hangzhou in the same quarter. These milestones mark a crucial step in TANACHIRA Group's efforts to drive the business towards regional expansion and establish HARNN as a globally recognized brand. #HARNN #TANACHIRA #TAN

Time is money. How fast can you launch a new brand in China? How does less than 60 days sound? 😅 In2Asia Export's China Market Starter is designed to launch premium Australian and New Zealand consumer brands into the China market. 🚀 Fast! As part of the China Market Starter, selected brands will be able to build brand awareness, build a social media presence, interact directly with consumers, and open an online store. Key Benefits 💥 Connect with millions of active consumers via cross border ecommerce. 📢 Build your brand in the largest consumer market on the planet. ✔ Maintain complete control over brand, position, and price. 🐼 Enjoy priority access to China market specialists. 📈 Achieve export sales growth. The China Market Starter package includes the following; 1️⃣ Market Entry ▪ Trademark process (* TM attorney fee not included). ▪ Brand and packaging review. ▪ Competitor brand and pricing analysis. ▪ A tailored China pricing model - both RRP and wholesale. ▪ Creation of marketing material for the China market. 2️⃣ Brand Building ▪ Establish your own Chinese social media accounts. ▪ Regular posts will build brand awareness and drive sales. ▪ Also includes social media follower and customer interaction. 3️⃣ Ecommerce ▪ Setup and operation of your Flagship store. ▪ Highly effective social commerce model. ▪ Reach to every part of China. This is a subscription based model on a 12 month contract and is ideal for brands who are keen to start their journey on the road to success in China. Contact the experienced In2Asia Export team at info@in2asia.global to find out more about how you can launch in China in less than 60 days. #chinamarket #marketentry #FMCG #foodandbeverage #wine #naturalbeauty #personalcare #lifestyle #export #sales #growth Iain Langridge 毅安

Many have asked why I'm prioritizing China 🇨🇳 for CC Spicy 🌶‘s growth. Here's why: 👍🏼The health-conscious middle class is transitioning from purchasing luxury brands to demonstrate status. They’re focusing on their health and fitness. 🌐With nearly 1 BILLION online shoppers, China is a massive market, even for food items (https://lnkd.in/gDyFy6nC). 👩🏻💻Live stream selling is huge, surpassing traditional e-commerce platforms like Taobao (https://lnkd.in/g7a4Qc5m). 🇨🇦 Canada's top food safety ranking makes it appealing to Chinese consumers. 💰You don’t need the distributors and brokers! I’ve started talking to a few Canadian CPG brands that are interested in tapping into the Chinese market. DM me if interested! 🇨🇳 If you still think China is poor, dirty and dangerous, you’re absolutely wrong. Watch this video. https://lnkd.in/gWs5phav #china #globalexpansion #internationaltrade #dtc #cpg

Daigou revenues in China can represent over 100% of direct brand generated revenue in China. This was the extreme case highlighted by Bain & Company in their recent 2023 China Luxury Goods Market: A Year of Recovery and Transition bulletin after reviewing data and analysis by Re-Hub. In the realm of a market in transition, where some brands are showing signs of slowing growth and even decline in revenues generated – imagine if brands could bring this Daigou revenue fully in house? Of course, it would not be possible to remove this channel entirely, especially given that the Daigou market is a blend of: 📗 authentic, retail purchased goods (likely from Europe and other markets) – with full retail margins 📙 authentic, wholesale purchase goods (first, second, or third order distribution channels) – with only wholesale margins realized by the brand 📕 counterfeit goods – sold at a range of prices, with no margin made by the brand However, if only a fraction can be repatriated – there would be some brands that would be talking growth rather than decline, optimism rather than pessimism, investing rather than divesting. The extra added benefit of repatriating? You can bring back control of the brand experience. Daigou channels currently (again in the extreme case) control the monetary equivalent of 100% of your brand experience while sinking a fraction of that cost. The roadmap? Wholesale excellence, brand experience improvement, price harmonization, closer communication global to local and vice versa. Easier said than done! So, ask yourself, is your brand doing enough to understand, monitor, and control this channel to ensure optimal margins, and rich brand experiences? Thank you to Bruno Lannes, Kate Liu for taking the time to discuss this interesting topic! #China #luxury #trends

I think the daigou channel is a very important part of distribution and should consider how to work with buyers and reach a good partnership. For small designer brands can even work with quality buyers, who in turn can market and sell their products on an asset-light basis. As a member of the buying industry, buyers bring product exposure and potential sales far beyond the surface of the data. Reference Case 1： Just to add my personal example, in 5 years my personal purchases have totaled more than 650,000RMB, and I only do it occasionally because of my hobby. Recently I did an experiment, in a quarter, the location of a small buyer's store in Canada, I sold more than 9000 CAD products, （brands：Acne，raf simons，our legacy，yproject）while the profit can be improved by 8%-40%, Increased exposure of 8000 views by working with the generation purchase channel can greatly accelerate the product turnover rate, profit and exposure. Feel free to discuss this channel together. Reference Case 2： daigou is also very popular with consumers in the 20-40 age group. I have personally served thousands of online consumers. My high school friend's mom loved to buy luxury goods but purchased fake ones. About 10w rmb. There are thousands of daigou in China and I am just a small part of them. Please have a deep understanding of the market and focus on real consumer scenarios.

When do you need a team on the ground in China This is a question I get asked a lot All my clients are International Cruelty free Beauty brands Most start with Cross Border E-commerce – how long can you rely on your head office team and local partners? From my experience depends on several factors: 👉 Time zones – specifically head office’s willingness to take early morning or evening calls 👉 Responsiveness – China works fast, you need a point person who has capacity and power to make decisions and get things done quickly at head office. 👉 Trust – do you trust your local partners? What decisions can you delegate to them? Do you have a way to check or sound board things internally at HQ? 👉 Ambition & Costs – how quickly do you want to scale, how much are you investing. How quickly are you wanting to enter general trade vs. staying online. Most brands who operate cross border in China do not need a team until they are at achieving significant sales volumes if you can trust and delegate to your chosen partners and you are there when they need you. What else would you add here? #beauty #brand #team #sales #china