Take control of the audiences you need to reach through our publisher solutions by providing unique ad positions and full transparency. Together, we can build custom, data driven strategies by engaging the audiences that drive your business forward. Learn more by visiting: https://hubs.la/Q02K_3K10
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Community Collaborator, Problem Solver, and Host of Velocity - the Vista Chamber Podcast
Join us to learn how to leverage the power of digital and TV advertising for your business! (HINT: It's easier and cheaper than you think!)
Join us for an in-depth workshop designed to explore the latest trends and strategies in Digital and TV Advertising. Whether you're a business owner, marketer, or aspiring advertiser, this event will equip you with the tools to reach your target audience effectively across multiple platforms. Our Hannah Pack from FOX5/KUSI News will cover topics such as: • The evolving landscape of TV and digital ad integration • How to leverage data-driven insights to optimize your ad spend • Creating compelling content that resonates with diverse audiences • Best practices for multi-platform campaigns Register Now: bit.ly/3C7qQSp
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Attention Digital Media Sellers! 📣 Nielsen Media Impact is your secret weapon to stand out from the crowd. Compare and showcase your media channels against competitors, highlighting the unique reach you bring to client campaigns. Let Nielsen help you get your fair share of the buy based on the value your audiences provide. Let's show those advertisers how they can effectively shift those dollars from TV budgets your way!!! https://bit.ly/3I4ozXY
Media Impact
nielsen.com
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Still not sure how attention can help you reduce budget wastage and reach more attentive audiences? Try our free ad spend effectiveness calculator to discover how you can make your ad dollars work harder for your brand. https://lnkd.in/gG-SBGwH #amplifiedintelligence #attentionmetrics #advertisingeffectiveness
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Check out my just-published article in Forbes https://hubs.la/Q02VGqlx0 on the 4 Industries Rampinig Up Advertising Spend (and Why)....Understanding where industries are investing their advertising dollars and the motivations behind these expenditures can significantly impact brands aiming to effectively reach their target audiences.
We’re excited to share that MediaRadar, Inc. SVP Brett House has been featured in Forbes Business Council! In his latest piece, Brett analyzes the Top 100 Advertisers from Q2 2024, highlighting the transformative shifts reshaping the advertising landscape. With leading brands investing nearly $12 billion during this period, understanding what’s driving their spending in today’s fast-paced market is more important than ever. Brett's analysis provides strategic insights into how brands can maximize their ad budgets and adapt their strategies to better connect with today’s audiences. Don’t miss this must-read! Explore Brett's insights and MediaRadar's data here: https://hubs.la/Q02VGqlx0 #MediaRadar #ForbesBusinessCouncil #AdvertisingIntelligence #AdTrends
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If you prefer adtech insights via your 🎧, check out this episode of The Current Report wherein I chat through cookie loss and authentication strategy with Chris Brooklier. Thanks for having me!
As the cookie continues to crumble and publishers search for future identity solutions, they're finding success in authenticating audiences. Snopes.com Chief Revenue Officer, Justin Wohl, breaks down how publishers make money in today's world on this episode of The Current Report: https://bit.ly/3uHSoup #firstpartydata #advertising #thirdpartycookies
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📢 New Blog Post Alert! 🎭📈 Mastering the Art of Annual Media Planning: A Guide for Arts Organizations Navigating the ever-changing digital marketing landscape can be especially challenging for arts organizations striving to stay connected with their audiences. Our latest blog post explores why is annual media planning crucial for your organization: 💡 Increased Efficiency 💰 Better Budget Allocation 🔄 Consistent Messaging 📊 Improved Measurement and Evaluation 🔗READ MORE: https://lnkd.in/gCh6pjja #MediaPlanning #DigitalMarketing #ArtsMarketing #AudienceEngagement #BudgetManagement #BrandConsistency #MarketingStrategy #KPIs #PerformanceEvaluation #ArtsOrganizations #AnnualPlanning
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🌟 Did you miss our latest #webinar on navigating the advertising landscape during an election and Olympic year? Hear from Dani, senior director of business development, on how to get your message across and reach unique audiences during this time. 📹 Get key strategies and insights: https://lnkd.in/g2YkfM5H. #DigitalAdvertising #AdvertisingAgency #CreativeAgency
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👀 Eye-tracking: How much of your ad is actually seen? Countless hours are spent dreaming up the best ad ideas, the best placement, the most powerful messaging...but how much of your final ad is actually seen and absorbed by the audience? Eye-tracking can give you implicit data on just how well your ad performs. Are your core elements seen? Are any elements distracting from your messaging? Check out the video below, our View Map, top, reveals what viewers actually saw, versus the original ad, bottom. Ad testing is just one use case for eye-tracking. To find out more: ℹ https://lnkd.in/es3a8Qyf 📧 https://lnkd.in/evF6X3Kd
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Spectrum Reach has the programmatic and addressable capabilities to get your business in front of audiences based on where, when, and how they watch. https://lnkd.in/gp32g6E
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🎯 Stop wasting your Ad spend on audiences that are not qualified. Qscore can help you reduce ad waste by 50% in 30 days. Book a demo with us to revolutionize your ad spend. https://lnkd.in/eHig_WQV
