Cullen Communications’ Post

From building connections to boosting credibility, podcasts are taking the PR world by storm! 🌟 Want to know how? Click the link below to read more! (https://lnkd.in/gtW6b8bc) #PR #bridgersbrigade #BridgersPR #podcasts #PRStrategies #blogs #publicrelation #TalkOfTown #PRFirms

The Media Online’s weekly round up of people, account and business moves in media. Gareth Cliff CliffCentral rebrands as The Real Network with addition of second podcast platform, Podcast Party. Tribeca Public Relations appoints Nechia Khuzwayo as an account executive. All the week's media business moves. #media #mediabusiness #advertising #appointments #accounts

I get to talk to dozens of PR folk every week Many of them are pitching podcasts for the first time It's important to layout the similarities between pods and trad media, so they have proper expectations and understanding of the medium. Similarities: 1️⃣ Compelling Narrative: Both require crafting a compelling story or angle that is interesting and relevant to the audience. The pitch should highlight what makes the client or their message unique and why it would be of interest to the audience. 2️⃣ Understanding the Audience: It’s crucial to understand the target audience for both podcasts and traditional media outlets. The pitch should be tailored to the interests, concerns, and needs of the audience, whether it’s a niche podcast listenership or a broader traditional media audience. 3️⃣ Research and Customization: In both cases, research is essential to identify the right platforms and hosts or journalists who are most likely to be interested in the story. Customizing the pitch to align with their past work, interests, and the type of content they produce can increase the chances of success. 4️⃣ Building Relationships: Establishing and maintaining good relationships with podcast hosts, producers, journalists, and editors is important in both arenas. Networking and regular interaction can lead to more opportunities for clients to be featured. 5️⃣ Follow-Up and Professionalism: Following up after sending a pitch, while being respectful of the recipient’s time and workload, is key in both scenarios. Professionalism in communication and meeting deadlines, providing necessary materials, and being available for interviews or further questions is crucial. 6️⃣ Timing and Relevance: The timing of the pitch can significantly affect its success, so it’s important to align the pitch with current trends, news cycles, or events in both podcasting and traditional media contexts. 7️⃣ Multi-Platform Strategy: Often, successful pitches in both domains can lead to cross-promotional opportunities, such as sharing the podcast episode or media appearance across social media, websites, and other channels to maximize reach. The core principles of creating a persuasive pitch, understanding the audience, conducting thorough research, building relationships, and maintaining professionalism are consistent across both podcast and traditional media pitching. Find the differences in the comments below 👇 #podcasts #earnedmedia #publicrelations #pr

#PR in 2024? Read/hear what’s ahead for #PR professionals, according to our partner agencies in #PRGN around the world in this blog post & podcast. https://lnkd.in/dcEnmJRB

In life, we work for many reasons. Some work for fame, while others do it for their families. Some are driven by a passion for their craft, and some want to make a difference in the world. Madan Bahal of Adfactors PR has worked to create a national asset. This made me pause and reflect. Yes, being independent is important for decision-making, but creating a national asset—wow, sir. The 50-minute podcast had many takeaways; for me, there were two major ones: continuous learning and being relevant to your clients, at the same time being selfless. Pavan R Chawla, you have done an awesome job. Mediabrief.com Rajesh Chaturvedi Aniket Thakur Nijay N. Nair Nikhil Dey Percy Bakhtiyar Dubash Lavang Khare Dr Samir Kapur Arpit Garg Arun Ohri R Sriram Hardik Desai Prashant Waghe Chennakeshav Shenoy Chintan Shah Snigdha Nair Chitra Suresh Preeti Harkare Dibyajyoti Chatterjee

In the ever-evolving landscape of digital engagement, podcasts have emerged as a powerful tool in the public relations toolkit. I’m thrilled to share my insights on this transformative medium in a recent feature by Rohin Ramesh at Indiantelevision.com Podcasts offer an unparalleled platform for storytelling, allowing brands to connect with their audience on a deeper level. They humanize the brand narrative and provide a space for authentic conversations and thought leadership. As we navigate the digital age, it’s imperative for PR professionals to stay ahead of trends and integrate innovative strategies like podcasts into our campaigns. They not only complement traditional PR approaches but also enhance engagement and build a community around our message. I invite you to delve into the full article here (https://lnkd.in/gUWu2JaV) and explore how podcasts can elevate your brand’s digital presence. Let’s harness the power of podcasts to create compelling narratives that resonate with our audiences. #PublicRelations #DigitalEngagement #Storytelling #Podcasts #BrandNarratives #Innovation

Thanks Steve Barrett and PRWeek for hosting our CEO, Mike Kuczkowski on your latest episode of The PR Week podcast!    Steve, Diana Bradley and Mike talk about the 10-year journey of Orangefiery, partnering with clients on strategy and communications problems, our recent expansion into corporate social impact, and insights for aspiring PR agency founders. The episode also covered a variety of timely PR industry topics, including corporate announcements, the DNC and “demure” trend.     Tune into the episode using the link below.   #PRInsights #CorporateImpact #PRWeekPodcast 

What is PR’s role in the sales funnel? Recently Bottle | Digital PR Agency has put together research looking at how PR can contribute throughout the sales funnel. So I was delighted to chat to Bottle’s MD, Natasha Hill to give us an insight into that research. We spoke about examples of the type of contribution PR can make at the top, middle and bottom of an organisation’s sales funnel and more. Highlights include: – Bottle’s version of the sales funnel from a public relations perspective. – How you measure the impact of the various channels on the funnel in an integrated campaign – How can PR contribute at different stages of the funnel This was a great chat. I’d recommend having a listen if you’re thinking strategically about how your content can compliment your sales funnel. Have a listen on Apple Podcasts here: https://lnkd.in/e2TAAAwi As always, if you like what you hear, then please do leave a review or subscribe!

#PR in 2024? Read/hear what’s ahead for #PR professionals, according to our partner agencies in #PRGN around the world in this blog post & podcast. https://lnkd.in/gEAvcUhi

#PR in 2024? Read/hear what’s ahead for #PR professionals, according to our partner agencies in #PRGN around the world in this blog post & podcast. https://lnkd.in/gEAvcUhi