Curious Plot’s Post

🚩 Very interesting study! 🌍 The study identified meat eater/flexitarian segments and found that the largest segment, labelled as ‘Unconscious flexitarian’ showed the highest scores related to the status of meat consumption along with the meat-eating ‘Compulsive meat eater’ segment. 🥗 In other words, appreciating the status related to meat did not stop these flexitarian consumers from reducing their meat consumption. 

In the digital age, understanding human behavior is paramount for business growth, even in agriculture. Here are three pivotal strategies that can help farmers leverage human behavior for their social media strategy. 1️⃣ Establishing Authority: Partner with recognized figures in the agricultural sector to enhance credibility. A trusted endorsement can significantly elevate your brand's reputation. 2️⃣ Offering Autonomy: Provide customers with options. By allowing them to choose from various product bundles or plans, you foster a sense of empowerment, leading to increased engagement. 3️⃣ Embracing Simplicity: In an era of information overload, clarity is key. Simplify complex concepts through concise visuals and step-by-step guides to enhance comprehension and trust. Remember, it's all about understanding your audience, offering value, and communicating effectively. And while you're at it, don't forget to keep things engaging and conversational. After all, we're all just people trying to understand and be understood. #digibery #AgriculturalMarketing #BehavioralScience #SocialMediaStrategy #BusinessGrowth

This is a Marketing Plan that I developed for the Cuban company LABIOFAM, this strategy helped to publicize the range of products that the company offers for the agricultural sector, associated with this I also offered detailed training on how these Bioproducts act, which generated a positive response and encouraged farmers and private companies such as Agricultural Cooperatives, Production Units, etc... to use these products. I can offer a social media support program that may include services such as community management, content development and moderation, crisis management assistance, analytics and reporting, social listening, customer service support, influencer management, and engagement strategies. brand development. This would help improve the online presence of your brand and business, interact with the audience and address queries and concerns of potential customers effectively on various social media platforms which may include Linkedin, Facebook, etc...) Something that makes my services unique is that I can also offer advice and specialized knowledge on agricultural and agro-industrial issues that may be associated with the products or services offered by your brand. #agriculture #services #brand #companys #farmers #products #development #innovation #science #technology #research

Is your marketing strategy ready to embrace the future? We sit down with Kathleen Glass, VP of Marketing at AquaSpy, to uncover innovative ways technology transforms the agricultural industry. More importantly, Kathleen shares her marketing approach to help the business. Highlights of this episode include: 💡How AquaSpy uses advanced technology to help its customers while contributing to a greater cause 💡How marketing and the right messaging in AquaSpy helps customers transition from age-old farming methods to technology-driven solutions 💡Effective go-to-market strategies and efforts to a target audience Ready to embrace the future of marketing for your audience? Tune in to the full interview on The CMO Network website. https://lnkd.in/gdw2kkTb Join the conversation in the comments below and share your thoughts on the future of marketing. #AgricultureMarketing #TechMarketing #MarketerInsider #CMOInsights

Agritechnology IS the future of farming. In fact, the agritech market is expected to reach US$32.7 Bn by 2030. “The agritech industry is witnessing remarkable growth driven by prominent segments such as biotechnology, and big data analytics, coupled with regional frontrunners like North America, and Asia Pacific. These advancements are revolutionizing the field of agriculture, predominantly boosting productivity, sustainability, and efficiency across the agricultural value chain. As the sector continues to evolve, stakeholders are poised to capitalise on emerging opportunities and drive innovation in modern farming practices.” Agritech Market Expected to Reach US$32.7 Bn by 2030, (globenewswire.com) Now is the perfect time to invest in companies like Cortex Agritechnolgy. If you’re in Canada and you work in agriculture, we should talk. Head to our website to learn more: https://cortex.ag #cortexagritechnology #agritech #agritechnology #technology #technews #innovation #cleantech #sustainability #agriculture #agricultureandfarming #agriculturelife #farm #farmer #farmlife #farminginnovation #farmingforthefuture

Are you trying to reach more farmers through agriculture media? It isn’t as hard as you think, but it might also not be as intuitive: **Because farmers are business owners, and they need insights **Because consequently, farmers are not a vanilla audience **Because alignment with industry topics and trends is key The mistake some folks accidentally make is to say: “Here is what you, Farmer, need to know about X.” But X alone has no bearing on their day-to-day. So the first question you must ask becomes: Does X actually help farmers in a real, material, and (relatively) rapid way? If yes, then you must work hard to show how that’s true. Explain how X: **Your solution is vetted by actual farmers who see X working? **Makes farmers’ businesses better and sustainable?  **Isn’t just another costly gimmick they’ll regret? **Is designed for multi-generational impact? Have you taken those steps before you engage ag media? If so, you are well on your way to sharing your stories: In a way that can help your intended farmer audience. #agriculture #communication #strategy

Key Learnings from National Agro Marketing Sales and HR Conclave Recently, I had the privilege of attending the National Agro Marketing Sales and HR Conclave, Anuvartan 1.0, and I'm excited to share some key takeaways that resonated deeply with me: Financial Literacy is Paramount: The conclave emphasized the crucial role financial management plays in all aspects of life. Building Trust is Key: The event highlighted how strong financial stewardship fosters credibility, not just with customers but also with boards of directors. Respecting Time and Money: The simple yet powerful message of "Respect Money, Respect Time" resonated deeply. It's a reminder that both are valuable resources, and managing them effectively is crucial for success. The Future of Agriculture is Science-Driven: The conclave discussed the significant impact of three forces shaping the agricultural landscape: chemistry, engineering, and biological science. Technology is the Cornerstone: The event emphasized that the future of agriculture is undeniably technology-centric. This reinforces the importance of investing in and adopting new technologies to optimize operations, improve yields, and enhance decision-making.

A global oil and agricultural lubricant brand sought to expand its US presence but lacked a digital footprint. Evalueserve was entrusted to build brand awareness, drive engagement, and foster product interest through strategic digital channels. This engagement resulted in: 📈 A 486% increase in new visitor traffic from Q2 to Q3. 📈 A 757% boost in returning visitor traffic through blog content. 📈 A 2496% surge in social interactions on Facebook and Instagram. 📈 Enhanced website experience and discoverability. Read the complete client story in the image to learn how Evalueserve delivered these fantastic results for the client. #DigitalMarketing #SocialMediaMarketing #BrandAwareness #CustomerEngagement #DigitalTransformation

Is your marketing strategy ready to embrace the future? We sit down with Kathleen Glass, VP of Marketing at AquaSpy, to uncover innovative ways technology transforms the agricultural industry. More importantly, Kathleen shares her marketing approach to help the business. Highlights of this episode include: - How AquaSpy uses advanced technology to help its customers while contributing to a greater cause - How marketing and the right messaging in AquaSpy helps customers transition from age-old farming methods to technology-driven solutions - Effective go-to-market strategies and efforts to a target audience Ready to revolutionize your marketing efforts? Tune in to the full interview on The CMO Network website: [https://lnkd.in/gfD2CiuC) Join the conversation in the comments below and share your thoughts on the future of marketing. #AgricultureMarketing #TechMarketing #MarketerInsider #CMOInsights

I recently came across an article from the University of Illinois that got me thinking about how media impacts the adoption of digital technologies in agriculture, especially in the U.S. and Brazil. It’s really interesting to see how different communication channels, from traditional media to social platforms, can shape the way farmers make decisions. For instance, the study found that platforms like LinkedIn are surprisingly more influential in Brazil, whereas in the U.S., YouTube plays a bigger role in reaching farmers. This just goes to show how important it is to understand these media dynamics if we want to effectively support farmers with new technologies. Have you noticed any media trends that have influenced your own decisions? Check out the full article here: https://lnkd.in/dntsu6Es #Agriculture #MediaInfluence #USBrazil #AgTech