Jesus Ramon Alavarez Diaz’s Post

⚠️Long post alert: This is the reason why a lot of people don't specialize in the agriculture industry. When I started building my brand, I decided to specialize in a specific niche and I chose the agricultural sector. I didn't choose the agricultural sector because I studied agriculture but because I saw a problem and I wanted to be a solution provider even though it would take a lot of time. In my quest to become a solution provider in the agriculture industry, I decided to help agriculture businesses with brand positioning & management, communicating and enhancing their brand message, while telling their unique stories. But guess what, I was questioned. A lot of people questioned my decision and my pursuit as a young professional. I decided to pause and ask why because it became too much. 🌱And they said, if you choose the agriculture industry, you'll be limiting yourself. 🌱There aren't opportunities in the agricultural sector. 🌱A lot of agriculture businesses won't prioritize the value you have to offer. 🌱There's no money in agriculture. But I didn't disagree with the feedback 100%. Why? There has been a misconception about the agricultural sector. 🌱 It's a poor man’s job 🌱 It's dirty 🌱 No opportunities 🌱 It's rigid 🌱 It's unattractive, etc But the truth is, I came into this space for this reason. And for the past 5 years, I have continuously devised means to change that narrative. ♦️First, I started a podcast network to create awareness about the agricultural sector, sharing the opportunities and innovations in this space. ♦️I launched a non-profit organization to educate and equip youth and women in agriculture with the right skills to help them do their agribusinesses better and creatively. ♦️I transformed my podcast network into a full-blown public relations and communications firm where we show people that agriculture is indeed attractive, creative, filled with opportunities, and not a poor man’s job. I can go on and on, but I will stop here. But I can say that Let's Talk Agriculture - Public Relations is changing that narrative. So, if you're a #business owner and you want to build and position your brand, please get in touch with us. I can assure you we do things differently at Let's Talk Agriculture - Public Relations. Get in touch! 💌 hello@letstalkagriculture.com PS: My DM is open. #agriculture #brandmanagement #business #marketing #publicrelations #agriculturepr #agricpr #communications #communicationsfirm

🌱🚜 Navigating the Evolving Landscape of Agribusiness Marketing 🚜🌱 In today’s dynamic market, agribusinesses encounter distinct challenges and opportunities. Effective marketing strategies play a pivotal role in connecting farmers with consumers. 🔑 Key Strategies for Success: - Embrace Digital Transformation: Utilize social media platforms and data analytics to understand consumer preferences and optimize outreach. - Educate and Engage: Share valuable content about sustainable farming practices to position yourselves as industry leaders and foster trust with your audience. - Leverage Community Partnerships: Form alliances with local businesses and organizations to bolster your brand and amplify community impact. - Storytelling Matters: Craft authentic narratives about your farms, products, and the people involved to establish a meaningful connection with consumers. Let’s innovate and adapt our marketing practices for sustainable growth in the agribusiness sector. What strategies have you found effective? Share your thoughts below! 👇 #Agribusiness #Marketing #Sustainability #DigitalMarketing #CommunityEngagement

If you’re someone who loves industry news, but feels like you’re tight on time… I want to share a free resource that we (Of The West) offer, that you might love! Every other week we send out segmented email newsletters that contain top headlines in the industry, as well as jobs on Of The West in that specific industry sector. Livestock: Everything happening in the cattle + sheep industries, and all the best jobs in that sector of the industry. Western Sports + Equine: All you need to know about the western sports + equine industries, and open positions in western sports, western lifestyle, and the equine industries! Marketing + Communications: This newsletter keeps you up to date on all the headlines across the world's marketing + communications realms, wins for agriculture, and we include open marketing + communications jobs, too. Changemakers: This newsletter is dedicated to top-level business, leadership, and personal development strategies, along with high-end jobs, to help you keep reaching for more. You can sign up here: https://lnkd.in/gQkqsbVU AND, if you guys ever have ag/western industry news you’d like us to include, we always accept those submissions, and include them as space allows! You can send that to hello@ofthewest.co and we’ll see if we can fit it in!

Call for Advertisers: Partner with Let's Talk Agriculture Magazine! Are you looking for an opportunity to get your #brand in front of key players and decision-makers in the agriculture industry? Now’s your chance! Let’s Talk Agriculture #Magazine is offering exclusive advertising opportunities in our upcoming issue, which will reach a broad audience of agripreneurs, industry leaders, and agriculture innovators across #Africa and beyond. 🎯Why Advertise with Us? 👉Targeted Audience: Reach agriculture professionals, thought leaders, and entrepreneurs who are shaping the future of agribusiness. 👉Wide Distribution: Our magazine is distributed digitally and in print, ensuring maximum visibility across the continent and globally. 👉Impactful Content: Align your brand with cutting-edge content that highlights innovations, trends, and success stories in agriculture. Advertising Options: ◽️Full-page Ads ◽️Half-page Ads ◽️Quarter-page Ads ◽️Custom advertorials featuring your brand’s story Limited slots available! Reserve your space today and amplify your reach within the agricultural community. For inquiries and booking, contact us at (corporatecommunications@letstalkagriculture.com) Don’t miss out on this chance to elevate your brand in the fast-evolving world of agriculture! #Agriculture #Magazine #Advertising #Business #Letstalkagriculture #Marketing #MagazineLaunch

Attention Agripreneurs and Agriculture SMEs! 🌾 Are you looking to grow your agriculture business, increase visibility, and attract more customers in the digital age? Here's your chance to learn directly from industry experts! 🌱 Let’s Talk Agriculture Limited is hosting a FREE webinar to help agripreneurs and SMEs like YOU harness the power of Digital PR to transform your business. 🚜 In this exclusive webinar, you’ll learn: ✅ How to create a winning digital PR strategy tailored specifically for agriculture. ✅ The best tools for social media marketing, content creation. ✅ Proven methods to engage with your target audience and build trust. ✅ Strategies to measure the success of your PR campaigns and boost your bottom line. 🚨 Agripreneurs, don’t miss this chance to level up your digital PR game and grow your business!🚨 👉 Reserve Your Spot Now: https://bit.ly/3zhEBx5 Let’s grow your agricultural brand together and make your business thrive in the digital world! 🌾 #Agriculture #AgriBusiness #SMEs #Agripreneurs #DigitalPR #FreeWebinar #Marketing #LetsTalkAgriculture

The 2024 Agricultural Relations Council annual meeting is in the books! A few Curious Plot team members had the opportunity to attend and learn about trending industry topics alongside other Ag PR industry professionals. Here’s a snapshot of what we learned: 👑 Authenticity reigns supreme. Whether it is a social media campaign or website content, consumers want more than a message about an effective product. 73% of Gen Z consumers are looking for a creator who recommends products based on experiences and values. They want to hear about the product from an authentic, trustworthy and relatable source. 📱 AI is here to stay but not to replace Ag PR professionals. In fact, AI can serve as our trainer, our employee and even our co-creator. When used responsibly and when you give it the right tools to succeed, AI can boost your creativity and unlock opportunities. 🏆 One thing is certain: if you’ve been around in the Ag PR industry long enough, you’ve surely run into Daren Williams. During Daren’s induction into the Ag PR Hall of Fame, familiar faces from throughout the years shared anecdotes about working with Daren. One common Daren-ism came up over and over again: “PR is no substitute for doing the right thing!” In good times and bad, agriculture industry players must be proactive and intentional in their PR strategy. Daren Williams Molly Weaver Deron Johnson Lucia Plagge

🚜🌾 Wonder how to make that GPT work for your farm's social media marketing?  Balancing farm duties with online marketing can be tough, but AI can help. With prompt engineering, you can use AI to create engaging, targeted content that speaks directly to your audience. Here are three tips:  1️⃣ Be Specific: Guide the AI with detailed prompts, like “Create a LinkedIn post highlighting the benefits of our organic carrots for health-conscious consumers.” 2️⃣ Use Personas: Develop personas that reflect your farm’s values to maintain consistent and authentic messaging. 3️⃣ Ask the Right Questions: Leverage AI to uncover what your audience cares about most, ensuring your content hits the mark. Check more in the blog post 👇 #digiberry #AI #DigitalMarketing #Agriculture #SocialMedia

What? Agriculture marketing is going to change? - - - - - Future Trends in Agri-Marketing: My Predictions 🌿” As an agriculturist, I’ve got my eyes on the horizon. Here are my predictions for the exciting future of agriculture marketing: *SMS and Voice Marketing: 📱🗣️ -Get ready for personalized SMS campaigns and voice interactions with customers. Conversational marketing is on the rise! -Imagine sending crop updates via text messages or offering voice-assisted product recommendations to farmers. *Automated Customer Experiences: 🤖 -Chatbots, AI-driven recommendations, and seamless online experiences will redefine how we engage with agri-products. -Picture an AI-powered chatbot helping farmers troubleshoot crop issues or suggesting the best fertilizer based on soil data. *Hyper-Local Targeting:🎯 -Precision marketing will zoom in on local communities. Think geo-targeted ads for farmers’ markets and nearby agribusinesses. -Imagine tailoring promotions based on weather conditions or regional crop cycles. *Sustainable Branding: ♻️ -Consumers crave eco-friendly products. Brands that champion sustainability will win hearts (and market share). -Highlight your eco-friendly packaging, regenerative farming practices, or carbon-neutral supply chain. *Visual Storytelling: 📸 -High-quality visuals—videos, infographics, and drone shots—will captivate audiences. Show, don’t just tell! -Share behind-the-scenes footage of your farm, introduce your team, or showcase the beauty of your produce. What’s your take? Are there other trends you’re excited about? Let’s discuss below! 👇 Remember, the future belongs to those who sow the seeds of innovation. Let’s cultivate a thriving agri-marketing landscape together! #Agripreneurship #AgricultureMarketing #FarmLife #SustainableFarming #AgTech #FarmToTable #Agribusiness #GrowTogether #FarmersOfLinkedIn #CrossIndustryCollaboration #BusinessInnovation #SustainabilityMatters #EntrepreneurMindset #LeadershipJourney #TechForGood #CommunityBuilding #KnowledgeExchange #CareerGrowth #LifelongLearning

Embracing Tradition in a Digital Age: The Undeniable Value of Giving a Chance to Feel the Product !! In an era dominated by digital advertisements ,social media and AI it's easy to overlook the timeless value of hands-on experience, especially when selecting farm equipment. While digital platforms offer the convenience of reaching thousands with a click, they lack the tangibility that comes with physically interacting with equipment which is of prime importance to farmers before making any decision when considering a purchase. Let’s not ignore the undeniable value of giving a chance to feel the product. Feeling matters—it provides a conviction that no advertisement can convey. Assessing the weight and build quality fosters trust and assurance in their investment. It's more than just features; it's about the relationship they build with the tool supporting their livelihood. In conclusion, while digital ads and promotions inform and attract, they can't replicate the confidence from hands-on experience while feeling the product. As we navigate agriculture's future, let's remember the value of traditional methods in informed decision-making. #FeelTheProduct #BrandIsJustaFeeling #WonderfulInsight #Agriculture #FarmEquipment #DigitalAge #TraditionalValues #HandsOnExperience #AgriMarketer #Branding #Marketing

The biggest problem with #agriculture marketing is that it is totally predictable. We are obsessed with being right, with chasing the same white space as everyone else. So we do the exact same things the agency recommended last year or what our competition has done for decades. “We always do things this way.” “You have to do this in agriculture.” It's thoughtless. It's mindless. And it doesn't change a thing. Marketers and leaders in agriculture should think less about mitigating risk and more about saying and doing things that matter. Here's my three-step framework you can use to get started: 1. Does our marketing enable us to change the thinking in our market so that we can design and dominate a category that matters? 2. Does our marketing include radical opportunities for the market to hear from our CEO? Are we leveraging PR and owned media in an effective way? Are we changing the conversation in agriculture or are we adding to the noise? Are we driving word of mouth? Are we making our new way of doing things seem inevitable? 3. What is the radical way we are driving leads and revenue today? What are the high-leverage activities that are undervalued by our competition? We need more purposefully incorrect thinking in the way our companies develop marketing programs and plans; we need to zig where everyone else is zagging. Dare to be different, then be bold enough to double down on that difference with marketing that matters. Make something different. Make people care. Make fans, not followers. #marketing #agribusiness #agtech