Why is it important that leaders support the development of sales and account management teams? In recent articles, we have looked at how we have worked with our clients to help them develop the #capability of their #salesandaccountmanagement teams – our AMPLIFY programme has a clear goal of creating greater value through trust-based relationships with customers and intermediaries. When we co-create and deliver a client programme, these key areas are at the top of our list: - Their industry and the challenges and opportunities within it - The client’s strategy and business ambitions - Their route to market / distribution strategy - Their key customer relationships We asked a member of the leadership team at Bupa, one of our strategic client partners, to share their views on why the leadership role is so critical. Watch this short video, where Stewart Waddy, Head of Strategic Intermediary Relationships at Bupa, shares his insights with Alan Thompson on the key role the leader plays in helping to develop their team, and their role in helping them before, during and after any training programme. #leadershipdevelopment #training #salesandaccountmangement #capabilitytraining #b2btrust #leadership
Peter Lavers
3mo
Excellent discussion about #leadership. Well worth a 10-minute listen 💡
I Like the description of a function of leadership (within Bupa context) as 'challenging people to be the best that they can be'. Insightful chat - worth a listen.
Project Management, Marketing, Stakeholder Communication
3moUnderstanding the clients business objectives and also the leaders ambitions for their team is such an important aspect in co-creating capability programmes. Thank you Stewart Waddy for sharing your insights with us.