Customer Strategist Journal’s Post

Have you ever experienced the magic of a Customer Journey Mapping Workshop? In the world of luxury retail, designing a signature customer experience that delivers the brand promise, ensuring seamlessness across channels and continuously eliminating customer pain points involves multiple stakeholders. Customer journey mapping doesn’t only help teams identify problems, it fosters unity and collaboration which drives service innovation.   If your team is ready to take out half a day and give this simple but magical tool a try check out this workshop curated for luxury brands https://lnkd.in/dP8f9f_X #luxuryretail #luxurycustomerexperience #customerjourneymapping

Discover the undeniable link between customer experience and profitability! At Retail Active, we recognise the crucial correlation between exceptional customer experiences and financial success. Each interaction shapes not only perceptions but also impacts your bottom line. Let's optimise your CX strategy for maximum profitability. #CustomerExperience #Profitability #CXInsights

The (CAGR) for the global mystery shopping market is around 10% to 14%, driven by increasing demand for detailed customer experience insights and competitive market pressures. Most businesses traditionally look to differentiate themselves on their product and price, but this can and will be replicated. As businesses focus and operate across multiple channels, there is a growing emphasis on assessing and improving the consistency of customer experiences across all touch points. This is where Customer Link CX has positioned ourselves. We have worked with some amazing brands across multiple sectors in assisting them with not only their measurements, but also aligning their staff and processes to their CX strategy. Give us a shout if you are in the market for Mystery Shopping Services and CX Services.

According to the 2024 June CCW Market Study: CX Trends, Challenges, & Opportunities by Customer Contact Week Digital, only 7% of consumers feel experiences have improved over the past year, while a troubling 55% say they have worsened. This highlights the urgent need for businesses to prioritise enhancing customer experiences to meet and exceed expectations. How is your organisation addressing these challenges? Share your thoughts below!

🔥 Highlight from a recent Forbes survey: 74% of consumers say they would make purchasing decisions based solely on #customerexperience. This underscores the critical role of #customersatisfaction in influencing buying behavior. Prioritizing an exceptional customer experience is essential—not just for selling high-quality products but for fostering lasting customer loyalty. 🧩 Want to know how to design a winning CX? Join our upcoming webinar to learn from industry leaders.

When I joined BL.INK, one of my first calls was with Sam Valind, MBA with Room & Board, and she told me a great story. The team uses QR codes in their stores to promote gift cards. Just weeks before Christmas, they saw a lot of scans and clicks (via BL.INK), but fewer conversions than expected. They dug in and found their call to action required a click to their landing page, then an additional click to a third-party platform. The better experience would take the customer directly to the platform to complete the transaction. If they had used a different link provider, or a "long" URL with their UTM parameters, changing the destination on all signs, ads, etc., could take days. They might not have been able to improve conversions in time for the holiday. But because they use BL.INK, and BL.INK short links (which always come with QR codes) can be edited at any time, it took minutes to change the destination link to the third-party platform. No reprinting signs, no updating ads. All their campaign reporting stayed the same. Conversions immediately improved because they provided a better experience for their customers. And this is just one of many. Join us for the webinar on Sept. 5 to hear more stories like this one. Room & Board worked with BL.INK and ObservePoint to improve every single customer touchpoint.

80% of consumers are more likely to buy from brands that offer personalized experiences. To personalize the CX: - Create data-driven ideal customer profiles (ICPs). - Foster a customer-centric culture. - Provide a seamless experience across all channels. #Personalization #CustomerExperience #Retail https://lnkd.in/dxqfnYtD

80% of consumers are more likely to buy from brands that offer personalized experiences. To personalize the CX: - Create data-driven ideal customer profiles (ICPs). - Foster a customer-centric culture. - Provide a seamless experience across all channels. #Personalization #CustomerExperience #Retail https://lnkd.in/gdK8p7p8

80% of consumers are more likely to buy from brands that offer personalized experiences. To personalize the CX: - Create data-driven ideal customer profiles (ICPs). - Foster a customer-centric culture. - Provide a seamless experience across all channels. #Personalization #CustomerExperience #Retail https://lnkd.in/eMp4RxhG

"Customer experience transformation works best when it’s centered around the customer." - And we're wholeheartedly on board! #customerexperience #customercentricity https://ow.ly/V2i050QtiHZ