Cyber PMM 🐳’s Post

In the B2B Marketing and Communications space, the strategies and mechanisms of attracting and holding people's attention has been dramatically raised in the last few years. One of the people getting this done day in and day out with his team is Marten van Pelt, CMO at Plante Moran. He returns to Brave Business Triumphs: a //nkst podcast to talk with Tara Zwicker Baumgarten and me about what to stop, start and continue doing as B2B marketers in 2025. Join our conversation as we hit a lot of pertinent topics for the year ahead... // B2B Customer Expectations of of personalized communications // Data Analytics optimization of CRM and marketing automation // Paid media agility and flexibility // Balancing brand awareness, demand generation and sales for short and long-term growth And that's just scratching the surface... You can listen on Spotify and Apple Podcasts: #Spotify: https://lnkd.in/eZ3PG7q7 #ApplePodcast: https://lnkd.in/eTu69Zpe ---------------------------- ♻️ Feel free to repost or send to people in your network who can benefit for the ideas and POVs shared on this episode of Brave Business Triumphs. ✴️ I’m Douglas Longenecker, Founder of //NKST, I lead high-performance, cross-functional teams who are addicted to helping businesses and their brands overcome their greatest challenges for growth. ♾️ #Podcast #CMO #CMOoutlook2025 #B2BMarketing #CustomerExpectations #MediaAgilityandFlexibility #BrandAwareness #DemandGeneration #CustomerExperienec #DataAnalytics #WeShouldTalk

🎙️“By doing more, you actually might be hurting your brand more, you might be pissing buyers off more, and you definitely will be wasting your budget more.”🎙️ This week on The Transaction, Craig Rosenberg and Matt Amundson sat down with John Common, CEO of Intelligent Demand. John delves into: 🎯 Adjusting the ICP to ensure that targeting remains focused and effective. 🧠 Translating alignment from a conceptual level to actionable, everyday practices. 🔑 Focusing resources to get exceptionally good at one or two primary motions before expanding efforts. 🛠️ Establishing training programs or workshops on go-to-market motions. Listen along to the full episode with the links below! 🔗 #marketing #GTMStrategy #B2BMarketing #ContentStrategy 🗣 Huge shoutout to the team at Ringmaster B2B Podcasting for making this show possible! If you're launching a podcast for your brand, make sure you're partnered with the go-to solution for branded podcast production.

Learn The Secret to Choosing Sticky Brand Names in my latest podcast, Tiny Marketing, with B2B marketing expert Sarah Noel Block, MS. Tune in to take a dive deep into the art of naming brands and go through my foolproof framework, which is designed to help you find the perfect, sticky names for your products, brands, offers, and even podcasts. Listen here: https://lnkd.in/g8qQC_DT #branding #B2Bmarketing #naming

Why Branding Takes Time: The Three-Month Process Branding is a complex, messy process that can’t be rushed. We believe in a three-month approach, starting with a month of gathering insights from everyone involved—client, team, and us. It's about creating space for reflection, processing ideas, and laying the foundation for a strong, authentic brand. #Branding #StrategicBranding #CreativeProcess #BrandDevelopment #BusinessGrowth I’m excited to share the latest episode of the B2B Growth Blueprint podcast where we spoke with Rachel Allen and Solveig Petch, from triple diamond with "Building a Brand That Works: Insights from Experts Rachel Allen and Solveig Petch". Check it out wherever you get your podcasts or on our YouTube channel here: https://lnkd.in/gfkUdk_F

Is marketing an art or a science? Or is it a combination of the two? If so, how do we maintain a balance between the two for best results? There’s answers to these questions and more on the latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers!: The Marketing Podcast with Global Brand Leaders, where Paul Frampton-Calero connects with Ollie Shayer, Omni-Media Director at Boots UK. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐤𝐞𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐎𝐥𝐥𝐢𝐞 𝐒𝐡𝐚𝐲𝐞𝐫: 🌐 Technology is a competitive advantage in marketing. Embrace it and seek trusted experts to guide you. 💾 Responsible data usage and customer trust are paramount in marketing. FLet's focus should be on protecting thatlong-term sustainability. 🛍️ Innovation in retail comes from understanding consumers behaviour and providing meaningful value with new product and service offerings.. 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/gAHqx8jk Spotify: https://lnkd.in/gCpMXKTZ YouTube: https://lnkd.in/g2ZM4NbS #timeforareset #CvE #marketing  #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #chiefmarketingofficer #CMO #marketingdatadriven #datadrivenmarketing #marketingstrategies 

Great technology brands focus on these two things... Attention all b2b Tech Leaders! If you've ever wondered why some brands instantly connect with their audience while others struggle, here's why. Leading with warmth and approachability can revolutionize your brand's image, build unshakeable trust, and significantly impact everything you're doing as far as marketing goes, especially thing like shorten sales cycles. The secret sauce to winning hearts and dominating the market lies in how human your technology brand feels to your customers. ❤️🌍 Check out the Humanity Sells Podcast to hear the whole breakdown! Listen to the full episode: The Humanity Sells Podcast, Episode 2: https://lnkd.in/eV3M65Wv .... #humanity #brandidentity #branding #techbrand #b2bbranding #b2bmarketing #humancentered #humanitysells

Let's dive into one of the most critical aspects of the B2B buyer's journey: the importance of building consensus within buying teams. 🧩 For most organizations, the majority of the buying process is spent aligning decision-makers on what they need and who they want to buy from. This means that by the time they're ready to make contact, they’ve already done most of the heavy lifting—and the final part of the journey is all about confirming their choice. Tune in with Kerry Cunningham, Terry Flaherty, and host John Common to learn more about how sales and marketing teams can better support buyers through these key stages and close more deals. 🎯 📲 Watch the full episode now and join the conversation, available wherever you listen to podcasts. #B2BMarketing #SalesStrategy #GrowthDriver #ConsensusBuilding #B2Bsales Intelligent Demand 6sense Forrester

"We need a top-down approach where we're working with C-levels, but we also need a bottoms-up motion where we can work with those folks and meet in the middle." - Dana Yobst Dana Yobst breaks down a key trend in the B2B landscape. It's no longer just about the traditional buyer, like marketing or finance decision-makers. We're seeing a rise in the influence of developers, who are now major players in whether a deal goes through or if they decide to build the solution in-house. 🛠️ This shift from buyer to user means companies need to adjust. Successful B2B organizations are recognizing the importance of a dual approach: working top-down with C-level execs while also engaging from the bottom-up with users and developers. It's all about meeting in the middle to create a complete strategy. Want to learn more about how the most innovative B2B companies are navigating this change? 🎙️ Listen to the latest podcast episode featuring Dana Yobst as we dive deep into this topic and explore how businesses are evolving. 🎧 Tune in and subscribe here: https://lnkd.in/g98dqR3Y #ProductLedGrowthLeaders #B2BStrategy #DeveloperInfluence #UserVsBuyer #BusinessGrowth #Innovation #Leadership #TopDownApproach #BottomUpApproach #Podcast #BusinessPodcast

B2B GTM Leaders and Growth Teams are adjusting their strategies to reflect how buyers actually buy these days. All of the fundamentals are more true than ever. The buyer is in control. No really. We talk about it ALL THE TIME on Growth Driver. See this insight below, from Kerry Cunningham.

"We need a top-down approach where we're working with C-levels, but we also need a bottoms-up motion where we can work with those folks and meet in the middle." - Dana Yobst Dana Yobst breaks down a key trend in the B2B landscape. It's no longer just about the traditional buyer, like marketing or finance decision-makers. We're seeing a rise in the influence of developers, who are now major players in whether a deal goes through or if they decide to build the solution in-house. 🛠️ This shift from buyer to user means companies need to adjust. Successful B2B organizations are recognizing the importance of a dual approach: working top-down with C-level execs while also engaging from the bottom-up with users and developers. It's all about meeting in the middle to create a complete strategy. Want to learn more about how the most innovative B2B companies are navigating this change? 🎙️ Listen to the latest podcast episode featuring Dana Yobst as we dive deep into this topic and explore how businesses are evolving. 🎧 Tune in and subscribe here: https://lnkd.in/grUEreTj #ProductLedGrowthLeaders #B2BStrategy #DeveloperInfluence #UserVsBuyer #BusinessGrowth #Innovation #Leadership #TopDownApproach #BottomUpApproach #Podcast #BusinessPodcast