6sense

How do you balance using AI for efficiency while maintaining the human touch in customer relationships? Experts on the #RevenueMakers podcast shared their advice: ➡️ Nicole Leffer, CMO AI advisor, emphasized the importance of using AI to enhance (rather than replace) original thinking, especially for content strategy. She said, “The first thing you want to do to stand out in an AI content driven world is use your own ideas.” ➡️ Heidi Melin, Senior Operating Advisor at Hellman & Friedman, recommended that revenue leaders drive AI adoption by starting with their existing tech partners, participating in beta programs, and working with established vendors who are investing heavily in AI. ➡️ Randy Littleson, CMO at Salesloft, explained his company's acquisition and AI-powered integration with Drift, a Salesloft company. His team uses website engagement data and chat dialogues to automatically generate personalized sales follow-ups, addressing the increasingly complex B2B buying process. 🎧 Hear more expert insights on AI adoption and strategies for revenue teams: https://okt.to/rTn7Hw

6sense’s “What’s Next?” Reveal is almost here - don’t miss what’s ahead for AI-powered revenue teams. In just 45 minutes, you’ll walk away with a clear, practical roadmap for integrating AI into your revenue strategy. From AI agents to next-gen revenue intelligence, this session will show how to scale smarter - without adding complexity. Here’s what to expect: ✅ A framework for operationalizing AI agents ✅ What’s coming next in revenue intelligence ✅ Real-world examples of teams driving measurable pipeline growth Secure your seat, register now: https://ow.ly/g1UP50Vm10m #2XEffect #revenueintelligence #AIinmarketing #B2Bmarketing

Most B2B marketing and sales strategies are focused on educating uninformed buyers. In this episode of The Science of B2B, Kerry Cunningham explains why that doesn't work: 💡 Buying groups already know four of the five vendors they'll evaluate when they begin their buying process. 💡 90% of buyers already have prior experience with at least one of the vendors. 💡 78% of B2B purchases involve replacing, upgrading, or renewing an existing solution (not adopting something entirely new). What should you do instead? Prioritize brand awareness and perception to get your solution on buyers' initial shortlists, and provide content that helps advocates convince the rest of their buying group. Watch or listen here: https://okt.to/i1WjsM

Exciting to see Insight Partners invest in our partner 2X and help shape the future of B2B marketing! 👏 Marketing leaders are being asked to do more with fewer resources, and the traditional models for execution no longer work. This investment is a strong endorsement of the need for a new approach — one that’s efficient, tech-enabled, and built for growth. Jason Zintak, our CEO, said it best: “2X, Insight Partners, and 6sense share a vision for revolutionizing go-to-market execution at scale. As their largest technology partner, we’ve seen firsthand how the 2X team can deliver tangible value through innovation and operational excellence. This partnership aims to expand their reach and enhance how B2B companies approach their entire revenue generation process.”

👋 Hello from #AdobeSummit in Las Vegas! Are you here too? Visit our team (and Revvy) in the Exhibit Hall at booth 588! See what’s new with B2B revenue generation and how to use AI Agents to expand your pipeline, boost ROI, and reduce burnout. Plus, find out how you can win a Dyson Special Edition Airwrap™!

🚀 Big news for ops, demand gen, campaigns, digital, and ABX marketers! 🚀 Join us on March 25 for a 6sense Reveal that’s changing the game. Our beta customers are already seeing: 🔥 50% more buyer engagement 🔥 63% more pipeline—without adding resources You don’t want to miss this. Be the first to see what’s next! 👀 👉 Register now https://lnkd.in/gqiJb-FC #Marketing #RevenueGrowth #ABX #B2BMarketing

Attribution debates can consume entire meetings, derail planning sessions, and leave marketing leaders in a constant loop of defending their impact. But are we asking the right questions? Instead of trying to prove marketing’s worth with increasingly complex attribution models, we should be focused on a more important truth: Marketing influences 100% of revenue - even if attribution can’t capture it. The latest edition of Revenue Makers Spotlight is a breakdown of: 🔹 Why no attribution model is perfect - and why that’s okay. 🔹 The disconnect between measurement and go-to-market strategy. 🔹 Why multiple versions of pipeline data create misalignment. 🔹 How companies still relying on MQL-based models are falling behind. 🔹 The real role of attribution: guiding decisions, not justifying marketing’s existence. If you’re still spending more time debating attribution than using it to improve outcomes, this article is for you. Would love to hear, how is your team thinking about attribution today?

🗣️ Lights! Camera! Ami! 🎬 Go behind the scenes of our "What's Next?" reveal, starring Ami Arad! See him on March 25 at 8am PT/11am ET/3pm GMT when we reveal: ➡️ An all-new product that brings your entire revenue stack together. ➡️ How 6sense AI agents can multiply the impact of your marketing and sales efforts while reducing manual work. ➡️ A practical blueprint to make AI your revenue team’s most valuable asset. Save your spot: https://okt.to/lVZXL0 P.S. Live attendees will be entered to win a Breville espresso machine AND get an exclusive 25% discount on new #6sBreakthrough25 tickets!

Sales reps 🤝 AI Imagine a tool that helps you craft the perfect prospecting email in seconds and provides a 360-degree view of every opportunity. That's your AI sidekick! With an AI sidekick like 6sense, sellers can quickly: ➡️ Understand each account’s unique needs and pain points. ➡️ Craft detailed account engagement plans in seconds. ➡️ Engage in more meaningful conversations. ➡️ Make data-driven decisions on the fly. See even more AI plays to amp up your outbound sales: https://okt.to/T1uDYU

Did you know, 8/10 Prospects choose a preferred vendor before ever speaking to anyone from your sales team? Tune in March 25th, 6sense is giving you a new advantage. Link below!