Cybertron Ads’ Post

🍗🎉 KFC is Ready for Battle! 🎉🍗 In a playful and bold move, KFC is launching an integrated ad campaign to introduce its new Original Recipe Tenders, and they’re not holding back! The fried-chicken chain is issuing a “battle cry” to its competitors, including the likes of Popeyes, as they dive into the so-called chicken tenders war. The centerpiece of this campaign is a 60-second ad that takes a satirical jab at the ongoing fast-food rivalries over menu items like chicken sandwiches and sauces. It’s a humorous take on the fierce competition in the fast-food industry, showcasing KFC’s confidence in their latest offering. This campaign marks the first creative effort from the agency Highdive under the leadership of CMO Catherine Tan-Gillespie and comes at a pivotal time for the brand as it navigates some business challenges. #digitalmarketing #kfc #kfcad #advertisement #ads #amigoz #marketing #marketingupdates #updates

Believe it or not… Burger King once sent McDonald’s fries to customers! Want to know why? 🍔 In 2021, foodies of Brazil were in for a pleasant surprise! A serving of McFries along with their BK Whopper order. 🍟 Why would Burger King promote its rival brand? The strategy behind this was path breaking! 🚀 Burger King's social media was overflowing with the ‘impossible’ request to pair the BK Whopper with McDonald’s fries. So…they decided to give customers what they want! 🙌 Every time a customer ordered the famous BK Whopper, a delivery partner would stop by the nearest McDonald’s to grab a delicious packet of McFries. 🚗 Burger King’s messaging was simple…McDonald’s may have great fries, but WE have the best burgers, we are the one and only Burger King! This campaign became an instant hit among Brazilians. Sadly, the story didn’t have a happy ending! McDonald’s took down all its outlets from the particular delivery app. And thus, the ‘impossible combo’ became a myth again. 😢 Quite a novel marketing strategy, isn’t it? For more such interesting trivia from the world of advertising, stay tuned to the IAA-India Chapter page. #BurgerKing #McDonalds #MarketingStrategy #Foodies #CreativeCampaign #FastFoodWars #SocialMediaMarketing #BrandStory #Innovation Avinash Pandey Kranti Gada Megha Tata Abhishek Karnani Nandini Dias Srinivasan Swamy Shreyams Kumar M.V. Anant Goenka Pradeep Dwivedi Abhinay Bhasin Neeraj Roy Rahul Johri Jaideep Gandhi Janak Sarda Ramesh Narayan

India's QSR Burger market, including major players like Mc Donald, Burger King, and KFC Burger etc. is valued at approximately ~5700cr. Mc Donald leads with revenue of around ~3200cr from nearly ~600 outlets, followed by Burger King with revenue close to ~1440cr and ~400 outlets. However, market growth is limited due to local competitors and the increasing trend of making burgers at home. #QSR #BurgerMarket #FastFood #India What are your thoughts on the future of the Burger Industry amidst the increasing trend of making shakes, fries, and burgers at home as it isn't a hidden recipe now a days.

🍗 KFC's Marketing Genius 🍗 KFC is following only 11 people – 5 Spice Girls and 6 guys named on X as their iconic secret recipe contains "11 herbs and spices"! This genius marketing move perfectly combined mystery, humor, and social media savvy to reinforce their brand's legendary recipe! 🤔 What is your brand's iconic move? #KFC #MarketingGenius #SocialMediaMarketing #SocialMediaManager #ViralMarketing #Restaurants

Finger lickin’ good” Do these words ring a bell in your ears? It’s from the second-largest fast-food chain in the world after McDonald’s, which is KFC or Kentucky Fried Chicken. Colonel Sanders proved a business idea knows no age or boundaries. He opened his first chain in 1952 in Utah at 62 years old. There has been no looking back since that day! The market report states KFC’s valuation stands at $11,032 billion now. It has a presence in more than 150 countries and 30,000 outlets globally. In India, KFC has a presence in more than 240 towns and 1,000 outlets. However, the brand had to quit India after 1995. In 1999, they made a grand comeback, as a teenage hangout spot rather than a popular fast-food chain. Their primary targets are people between the ages of 18-34 years. These audiences are always looking forward to affordable and tasty options. KFC emerged as the place for friends and family to hang out casually or visit for fun. Customers like to order their takeaways while on a journey. From strong brand positioning to USPs as unique as their herbs and spices, KFC made sure to pave the way for its customers to come back to them. Their quick and easy-to-grab chicken buckets are still in demand. #FingerLickinGood #KFC #KentuckyFriedChicken #ColonelSanders #FastFood #GlobalBrand #TeenHangout #AffordableFood #TastyOptions #ChickenBuckets #BrandPositioning #UniqueHerbsAndSpices #ComeBack #FastFoodLovers #FoodJourney

Why does our Brand recall and Organic search beat mass health brands with celebrities as brand ambassadors? This is because our Repeat rates are among the highest in India. And this is driven by having built a unique execution that I think only a handful of Health, or even mainstream brands, have. Let me explain. We run 4 Health Brands on Swiggy and Zomato - Lo! , ProteinChef, ATH - All Things Health and DiabeSmart. Interestingly, our core business started as an FMCG company making specialist flours for Keto, Weight Loss, Low Carb, High Protein and Diabetic conditions. So why do we score over the largest health brands? The key differentiator is that every single fresh product of ours is made from these inhouse specialist flours of ours. Nutritionist designed is just the starting point for us. Calibration, Precision and end to end control of the production of Flours for food to the final production in kitchen; everything is controlled by us. Which is why we are able to deliver the exact same promise to our customers across every product. What they get at their homes, is exactly what gets delivered through our Fresh Foods too. Its an extremely tough ask, and which is why very few execute it in this fashion. But we have stuck to this with the belief that this is the right way to offer Health foods. End to end integration, Calibration. And hence, even though we are a niche brand; our recall and organic search beats mass health brands with celebrities as brand ambassadors. Being rated at the top in Swiggy's Guilt Free category is an output metric of the way we have built our business. Superb work by the team involved, led by Ajay S Tanwar, Vicky Singha, Surya Kumar and others.

#VantageOnFirstpost Fast Food War Between McDonald's and Burger King | Vantage with Palki Sharma US fast food chains McDonald's and Burger King are set for a battle over $5 value meals. Burger King is reportedly planning a value meal after McDonald's unveiled its own earlier this month. The cheaper meals are intended to attract inflation-weary consumers. Beyond the fast-food industry, retail and grocery chains are also cutting prices to revive sales. Target has cut prices of 5,000 products and Walmart has unveiled a new label of predominantly $5 products. Official data shows that US inflation has eased from 2022 to 2024. Why then are US consumers wary of eating at fast food joints? Palki Sharma tells you. --- McDonald's | Burger King | $5 Meal | Fast Food | Firstpost | World News | News Live | Vantage | Palki Sharma | News #fastfood #mcdonalds #burgerking #firstpost #vantageonfirstpost #palkisharma #worldnews

According to recent data from Meaningful Vision Ltd, we are seeing an increased focus on Meal Deals and Limited-Time Offers (LTOs) in the fast-food industry. Their share on menus grew by 12% in the last year, according to insights shared in a recent QSR Media UK (linked below). Notably Meal Deal LTOs have nearly doubled and now account for 20% of all LTOs.   This isn’t surprising news if you have also been tracking what is happening in the hospitality sector (with parallels also happening in the retail sector). There is a definite growing trend in the prominence of 'bundles' across menu options and order types, particularly in pre-orders and catering, which is also, in its own right, seeing a boom. Essentially a bundle is of course a discount, but they do also help you to get more money in the tills. Here is why I rate them: 🎯 Simplifying decision making. Bundles reduce friction for the purchaser, making it easier to decide, especially for those organising food orders for larger groups. 🎯 Higher AOV. Whilst a bundle might seem like a discounted deal, it often leads to a higher AOV when you strategically build in upsell opportunities, including sides and drinks. 🎯 Marketing Flexibility. Regardless of terminology - bundles, meal deals, platters, or meals for 4, the concept remains the same - a value-driven offer that appeals to consumers and gives you a marketing platform to help drive demand. Expect more creativity around bundles and LTOs. The savviest are combining these with rewards and targeted campaigns. Just make sure you pick the right tech stack to make this happen.  #MealDeals #LTOs #ConsumerTrends #FoodIndustryInsights #Slerp

In 2023, the fast-food industry faced a significant challenge with rising prices. Fast-food chains had to think—well FAST. Consumers perceived #McDonalds and Burger King to be very similar with ‘Convenient,’ 'Affordable’ and ‘Offering options friends and family enjoy.’ #BurgerKing always trails in their head-to-head competition with McDonalds on these dimensions. Rising prices are challenging the price/convenience positioning and surpassing consumer acceptance thresholds. Value perceptions in QSR have been hit harder than other food service formats, and this has led to an increase in promotions. McDonald’s is reported to be doubling its value mix. These promotions build revenue but detract from the brands core relationships. Menu innovations by both are attempts to move somewhat toward a position that emphasizes a greater connection with customers. Both #Sonic and #Wendy’s connect with guests on an emotional level. Sonic is ‘Different’ as it has ‘Has trendy menu options’ and ‘Cares about its customers,’ and Wendy’s is ‘For someone like me’ and ‘Tastes good.’ In our next video, we will talk about the implications for reaching the brand’s potential. 📲 #BrandTactics #MarketInsights #ConsumerInsights #MSWResearch

Client: Burger King Industry: Fast Food Restaurant Agency: BBA Ecuador At this point, I am jealous of BBA Ecuador. They do great things with their campaigns👏💯. This time again, it is with Burger King. Burger King rewards group rides with a discount ONLY if the driver is sober. This social responsibility against alcohol has been on the rise. From Uber with redeemable codes to this campaign titled; "The King of the After", companies like these use one stone to kill two birds - saving lives and making money💸. #marketing #advertising FTK - THB🦡