Shrayans Nahata’s Post

Strategic price reductions are coming to QSR. It’s a necessary move for many brands right now to win customers back. Despite higher labor, rent, and food costs - QSR can only take so many price increases before the value proposition is lost on the cash-strapped, inflation-weary QSR consumer. Expect to see at QSR chains: 💡 door buster meals 💡 family value meals 💡 at least one complete meal offer under $7 💡 increased loyalty rewards focused on frequency of visit. Expect also for the battle of franchisee vs. franchisor on the topic of $.99 and value menus. These pricing strategies are will be around for a hot minute. Mosr economists agree, we are not coming out of inflationary period for several quarters, well into 2025. Interesting to see how this affects the blurred line between QSR and fast casual. I still think the line for QSR value is still under $10 per person. Where do you think the line is? Tell me below 👇🏼 please share your thoughts. #restaurants #restaurantindustry #food #inflation #pricing #franchsing #investing

Fast-food blues: national survey ranks Burger King, KFC and McDonald's among the worst fast-food chains. I take a look at the metrics, and why these spots are so good at being so bad: #KFC #McDonalds #BurgerKing #FastFood

Fast-food chains from McDonald's to Burger King to Starbucks are betting that $5 is the price that will attract consumers to increasingly eat at home due to rising prices, Axios reports. While McDonald's had to abandon its dollar menu, it's now offering a value meal with a McDouble or McChicken, small fry, small drink, and four-piece McNugget for $5. It's trying to win back customers following price increases that have exceeded wage gains in recent years. One expert notes that cost-conscious consumers increasingly see sit-down restaurants as a better value. Taco Bell just announced a slightly more expensive value meal, with four popular items and a medium drink for $7 — still 55% off the total price of buying them individually. McDonald's tried a non-price-based strategy to gain customers — a plant-based burger — that was unsuccessful. It's focusing instead on menu items with chicken.

WANT A BETTER BURGER 🍔 ?? Pizza Hut Sri Lanka's recent "want a better burger" campaign on their official Facebook page has sparked curiosity about the possibility of the brand introducing burgers to their menu. While it's unclear if they will actually offer burgers, the positive comments on the post indicate consumer interest in such an expansion. If Pizza Hut does decide to add burgers to their lineup, it could signal a strategic move to diversify their product offerings and cater to a wider range of customer preferences. Introducing a new pizza-related product is also a possibility, as the company may look to innovate within their core business. Ultimately, the future direction of Pizza Hut Sri Lanka remains to be seen, but the positive response to their recent social media activity suggests an openness to exploring new menu items that could resonate with their customer base. One thing's for sure, Pizza Hut Sri Lanka is going to do something new. Will they introduce crave-worthy burgers or perhaps surprise us with a unique pizza creation? Only time will tell! Gamma Pizzakraft Lanka #Pizzahut #SriLanka

🍟🍔🥁🤡 The $5 meal is coming to McDonald's. The company has acknowledged that they're losing the price battle with their customers, who have increasingly cut back on visits and spend. Much like with the Subway infamous $5 footlong, which created huge strife among its franchisees, this program was likely not an easy sell to the tens of thousands of McDonald's franchisees. They must be feeling the pressure and realize they need something to bring customers back into the stores. The special is not likely a money maker at the store level: Per the article by Heather Haddon, the chain’s U.S. restaurants will sell four items—a McDouble (a la carte in LA for $2.99) or McChicken sandwich ($3.79), small fries ($2.59), small soft drink ($2.29) and a four-piece Chicken McNuggets ($2.99)—for $5. Mickey D likely had to sell the promotion to the franchisees as a temporary one month program, which should limit the losses that this will likely generate. It is set to begin June 25. 👉👉👉 The question is, does this compromise the overall pricing structure and power of the overall menu, especially when it goes back to regular prices? Will customers revolt as they did with the $5 footlong, and stop buying once the promotion is over? Whatever the case, the competitors are going to have to respond. Ultimately this should be fairly good for consumers in the short term. (The article was free 👉) https://lnkd.in/dVAUrgwM #qsr #fastfood #mcdonalds QSR

India QSR and usa QSR KFC cost In India Hot & Crispy Chicken – 1 pc Rs.115($1.38) In us Crispy Chicken – 1 pc Rs. 197.87($2.375) The cost is low in India then what is making to not work in QSR'S (India) To make a meal in the us the labour cost is high To buy a burger🍔, a pizza 🍕 and chicken fired piece, it cost less for them to buy then making. So, QSR are great in us. This may be one reason why QSR are suffering in India. Domino's, Pizza Hut , McDonald's ,Burger King ,Subway ,Taco Bell are running with crezy number in us and uk. #pizza #burger #chicken #deekshith

Incredibly timely story from Julie Littman of Restaurant Dive on how #restaurant brands are offering discounted meal deals and buy-on-get-one-free offers to regain some of the store traffic they’ve lost in recent years due to increased costs and rising prices. As I told Julie, EDO is seeing strong performance across the restaurant industry for ads featuring these kinds of offers. For instance, Applebee's Neighborhood Grill + Bar’s All You Can Eat campaign has been 45% more likely to generate consumer engagement than the average casual restaurant ad, and Chili’s long-running 3 for Me promotion has outperformed the restaurant category benchmark by 35%. Burger King and McDonald's’s haven’t been as lucky, with #TV ads for their $5 Meal Deals performing 16% below the category average and on par with the average, respectively. As restaurant #advertisers continue working to increase sales and store traffic, expect to see more brands feature these offers to break through the clutter and ensure they’re top of mind when consumers are thinking of a night out. https://lnkd.in/eEfPHPnj 

Interesting news today that Yum! Brands, owner of KFC, Pizza Hut, and Taco Bell, saw a decline in sales for the first time since the pandemic. This could signal a shift in consumer spending habits, with people dining out less often. What do you think is driving this? Is it inflation causing sticker shock, or are preferences changing? Recently, Red Lobster, another seafood restaurant chain, has also been facing financial difficulties. While they haven't declared bankruptcy yet, this highlights the challenges facing the restaurant industry. Maybe the decline in sales faced by Restaurants in the US points to a need for menu innovation, an overhaul of the management structure or promotions to keep up with the competition. I will be glad to receive thoughts on this. #fastfood #restaurants #consumertrends #inflation #yumbrands #kfc #pizzahut #tacobell #redlobster

In late June, McDonald's released its $5 Meal Deal, intended as a limited-time promotion but recently extended at least through the end of August. Numerator analyzed purchasing data from the first three weeks of the deal (June 25–July 14) and surveyed verified buyers to gain insight into sentiment around the deals. Here’s what we learned: 👍 70% of buyers say the Meal Deal was involved in their choice to visit McDonald’s with 58% saying the deal made them choose McDonald’s instead of a different restaurant, including Burger King (20% said they chose McDonald’s instead of Burger King), The Wendy's Company (18%), Taco Bell (16%), and Chick-fil-A Restaurants (15%). 🍟 91% of Meal Deal buyers are likely to repurchase, and 59% say they will visit McDonald’s more frequently if the restaurant keeps the Meal Deal on the menu. #Numerator #consumerinsights #consumersurvey #McDonalds #McDonaldsMealDeals #MealDeals #LSR #restaurant