D3 NZ’s Post

Think traditional media is out of date? 🎲 Think again! 🃏 Our latest blog post reveals why regional casinos should be doubling down on a balanced media mix that includes print, broadcast, and OOH. Read it now and discover the hidden power of traditional marketing. #casinomarketing #marketingstrategy 🔗https://lnkd.in/dwqZXruh

Did you know advertisers are spending a reported $7 million for just a 30-second ad.🏈Are you ready for the Super Bowl commercials? Comment below 👇🏼 Consider this: How much are you investing in magazines, digital marketing, trade shows, sponsorships, and entertainment to try and win government contracts. Here’s a tip: With 4.2 billion people spending 2-3 hours per day on social media, are you optimizing your advertising and content to address the pain points and reach decision-makers effectively. We do it every day and build relationships in 30 minutes! #virtualevents #socialemediamarketing #virtualexperience #governmentcontracting #governmentprocurement

Hear about the latest changes in the media landscape in Our Latest Blog #medialandscape #advertising #performancemarketing #CTV #lineartv #directavenue

Here’s a game I’ve started playing: when I see a bad local TV ad, I find that business online and see how many problems I can spot. For instance, I was watching the Olympics last week when a low-budget ad for a local medical practice came on. Looked online and they hadn’t claimed their Google Business Profile. Their homepage displayed a banner that was six months out of date. Another day, saw a crudely slapped-together ad for an Asian restaurant in Philly. They didn’t even have a website I could find, only a long URL for their profile on an ordering platform I never heard of. On vacation this summer in Virginia, saw an awkward spot for a local golf club fitter. Their site looked like it was made in the ‘90s, had very little info, and barely worked on mobile. They hadn’t updated any social channel for months. I’m not poking fun at these establishments. I’m highlighting that too many small businesses simply make poor tactical choices when spending their limited marketing budgets. In these cases, these advertisers could’ve done a number of easier, less expensive, more effective things to maximize their ROI, only pursuing a channel like linear TV long after mastering the basics. But, they likely didn’t know any better. Instead, they paid thousands for awful creative, shown to a broad audience, sending some people down a funnel filled with holes. This just shouldn’t be happening in 2024. The good news is these are all easy problems to fix, and I genuinely want to solve them. #localmarketimg #digitalmarketing #advertising

These days, media buys contemplate far more than getting an ad placed on a web site, including in-person events and influencer campaigns. Sara Chubb walks us through threshold considerations to address when your media buy is much more than a media buy #adlaw

Communication across multiple #media channels is reportedly one of the key factors for 2024 #advertising. Discover how MINT is addressing these challenges and helping brands achieve seamless cross-channel #integration and accurate measurement. Learn more → https://lnkd.in/eDBBfbXT

Each year, MARKETING-INTERACTIVE undertakes one of its most significant research projects to discover the #media preferences of Hong Kong’s marketers. We hope to understand which #MediaPlatforms marketers are interested in for advertising solutions across the digital, outdoor, TV, radio, and print platforms. In this research, we ask respondents to name the magazines, TV stations, digital platforms or OOH groups they would use to target consumers across key industries, including #luxury, #LocalBusiness, and #finance. Please also refer to the digital version of MARKETING-INTERACTIVE’s magazine for the results. #MediaSurvey2024

Love this impressive effectiveness research: "The New Business Case for Advertising" by Thinkbox, EssenceMediacom, Gain Theory, Mindshare and Wavemaker 💡 In the study, they´ve analyzed a huge amount of MMM cases: £1.8 billion of media investment in the UK across 10 media, 141 brands, and 14 categories. The report contains so many great insights about media effectiveness and channel performance – but this is probably one of my favorite 👇 Advertising pays back in the short-term (1-13 weeks), but it really pays back in the long-term (3 to 24 months) . Approx. 60% of the advertising effects come from the long – as Les Binet and Peter Field pointed back over ten years ago in "The Long and the Short of it". #marketing #MMM #paidmedia #advertising #mediamixmodeling

NSW Group Investment Director Frank Carlino isn't surprised to see media consumption moving to digital from traditional, resulting in an increased investment across programmatic outdoor (+91%) and the continued rise of social media (+5.9%).  “It will be interesting to see how broader macro-economic conditions and inflation will continue to impact already soft advertiser confidence and spend", he says. Read more here: https://lnkd.in/gsReYtXA #carat #dentsu #mediaconsumption #mediainvestment #digitalmedia #adspend

Meet IAB + IAB Tech Lab at #CannesLions2024! 🌊 Join #IAB’s David Cohen, Sheryl Goldstein, Carryl Pierre-Drews & Jeffrey Bustos and IAB Tech Lab’s Anthony Katsur in Cannes this June! Learn more about the member & partner events they are speaking at and check out the agenda for details on each session: https://bit.ly/3Ks3MPa #CannesLions #Creativity #Brands #Agencies #Publishers #Media #Advertising #DigitalAdvertising #Marketers