Daasity’s Post

Can you believe that #Amazon is turning 30 this year?! 🤯 Gone are the days when it was merely a #marketplace (or for those who truly remember, when it only sold books 📚). Today, it stands as the reigning champion of #eCommerce. Amazon has evolved beyond being a simple product listing platform - it's now a dynamic space with the potential to shape and elevate your brand. Join our CEO Dan LeBlanc at The Amazon and Retail Media Summit, hosted by Tinuiti, as we discuss how #retail brands can transcend mere transactions on Amazon. Gain insights on how you can use it as a catalyst to build a distinctive brand identity, amplify awareness, and drive substantial growth to your bottom line. Register now!

Many Amazon aggregators dream of landing in major retailers like Target and Kohl's... only to struggle to drive foot traffic once they hit the shelves. Why? They miss the chance to dominate the direct-to-consumer (DTC) channel first. With DTC, you can... 👉 Shape your brand story authentically and engage directly with your audience 👉 Fully own all data insights to build effective marketing strategies 👉 Create a demand for your products and drive urgency among customers 👉 Accurately forecast sales and optimize production 👉 Prove to retailers that your product has a viable market and can sell Equipped with a strong DTC presence, you can be well-positioned to engage with the retail giants. What other DTC benefits am I missing? Drop them below 👇

The retail media moment has arrived! Hear from Assistant Marketing Professor Artem Timoshenko as he and co-authors explain exactly what retail media is and why businesses need to capitalize on these growing opportunities.   “Nobody has had more success in the space than Amazon, which in 2023 earned $46.9 billion from advertising,” Timoshenko and team explain in a new Harvard Business Review article, adding that “McKinsey estimates that by 2026, retail media will add $1.3 trillion to enterprise values in the U.S. alone, with $820 billion of that amount extracted by retailers.”   Read more about what this means for the future of retail and why established brands may start losing their bargaining power due to the simple fact that retailers like Amazon are building their own brand power. https://kell.gg/7qun #KelloggLeader #RetailMedia #Amazon #Retail #Advertising

Have you connected with the powerhouse Retail Media Team at e-Comas - Global Amazon & Marketplace Full Service Agency yet? If not, you're missing out on regular nuggets of wisdom that could transform the way you approach retail media in your business... Follow them for the latest trends, insights and tips to stay ahead of the curve! And reach out to them if you want to know more about how we can help you with your retail media strategies. Nella Argenziano ACIM Elvis K. Akash Sarkar #RetailMedia #AmazonAds

See how we drove significant growth for an Amazon brand through strategic optimizations and targeted efforts. Ready to achieve similar results? Book a consultation with prime retail solution to find out how we can support your brand’s growth journey. #AmazonBrandGrowth #EcommerceOptimization #StrategicGrowth #AmazonConsulting

Q1 Recap: We hosted our 1st Annual 2-day Ecommerce Media Summit at Amazon’s HQ! It was a huge success!! What we Accomplished: 1. We broke down team silos and assumptions of e-commerce retail media. 2. We educated our teams about how e-commerce plays a role in the consumer journey. 3. We spent time away from the office in sunny Seattle! Who attended? Our brand and digital marketing teams, sales and media agencies Goal: Work better together by educating and exciting our marketing and sales teams about ecom 🔑 Key Topics: ⭐️Retail Media Perfomance - What’s the tipping point investment for our brands on Amazon and how it compare to our competitors? ⭐️Amazon Media Opportunies - Where can we grow our brand on Amazon (Thursday Night Football, STV, Meta partnership)? ⭐️Ecommerce 101 - What is the role of ecom and how can we partner with other teams to grow our brands? How do you partner with your crossfunctional teams to create a better understanding and partnership with ecom? Special thanks to Alexis Duseau, Jillian Murphy Collings, Justin Wulf and Parker Wood! #Amazon #Ecommerce

In the current #DTC climate, can a brand truly thrive without relying on Amazon or retail channels? I’m curious to hear your thoughts! 📈 Yes or No, and Why? There’s a growing debate on whether direct-to-consumer brands need to expand beyond their own platforms to achieve sustainable growth. Is it possible to build a strong, loyal customer base and drive significant revenue solely through a brand’s own online presence? Or are partnerships with Amazon and retail giants essential for broader market reach and credibility? Share your experiences and insights below. Let’s discuss! 👇 #Ecommerce #DigitalMarketing #BrandStrategy #Retail #Amazon #CustomerEngagement #shopify #dtcbrands #growthstrategy

𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐆𝐫𝐞𝐰 $2.3𝐁𝐍 𝐢𝐧 𝐐1 𝐘𝐨𝐘 (24%) Entire market? No, just Amazon. Let’s put this another way, 𝘈𝘮𝘢𝘻𝘰𝘯 𝘨𝘳𝘦𝘸 𝘪𝘵𝘴 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘵𝘩𝘦 𝘢𝘯𝘯𝘶𝘢𝘭 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘰𝘧 𝘮𝘰𝘴𝘵 𝘳𝘦𝘵𝘢𝘪𝘭𝘦𝘳𝘴' 𝘪𝘯 𝘫𝘶𝘴𝘵 𝘰𝘯𝘦 𝘲𝘶𝘢𝘳𝘵𝘦𝘳. And Amazon, already at phenomenal scale, is outpacing market growth (at projected 20% YoY). Today we continue to see most #RetailMedia dollars consolidating in just one player. When did this happen before? At the acceleration point of digital marketing when it became easier to push advertising through just a few key players (namely Google and Meta). For all other retailers, a couple of key watch outs here that I hope serve as catalysts for accelerating efforts within your organization: 📌At a certain point - very soon - if you haven’t reached critical scale (assume $1BN+), you could easily become a dispensable line-item on a broader media plan. Realistically, you need to be growing at 50%+ YoY to remain relevant. 📌Consolidation is inevitable (think the programmatic transition from ad networks in the 2010s). Plan now to be a leader in a consolidated state vs. a small piece of the pie. 📌To the extent that ‘trade dollars are shifting to retail media’, it’s not shifting within your organization, it’s going to Amazon. 𝘛𝘩𝘦 𝘥𝘢𝘺𝘴 𝘰𝘧 𝘵𝘩𝘦 ‘𝘵𝘳𝘢𝘥𝘦 𝘷𝘴. 𝘳𝘦𝘵𝘢𝘪𝘭 𝘮𝘦𝘥𝘪𝘢’ 𝘥𝘦𝘣𝘢𝘵𝘦 𝘢𝘳𝘦 𝘭𝘰𝘯𝘨 𝘨𝘰𝘯𝘦. 𝘛𝘰𝘥𝘢𝘺 𝘪𝘵'𝘴 ‘𝘵𝘳𝘢𝘥𝘦 𝘷𝘴. 𝘈𝘮𝘢𝘻𝘰𝘯’. 📌Amazon, Walmart, Tesco and others are clearly committed - and it’s paying off. Be it partnering for resources or managing in-house, this requires a dedicated commitment of talent, technologies, innovation and change that are not encumbered by normal volatile retail behaviors (i.e. hiring freezes). 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘢 𝘴𝘪𝘥𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘢𝘯𝘺𝘮𝘰𝘳𝘦. 𝘐𝘵’𝘴 𝘢 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘦𝘭𝘦𝘮𝘦𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘮𝘶𝘭𝘵𝘪-𝘣𝘳𝘢𝘯𝘥 𝘳𝘦𝘵𝘢𝘪𝘭 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘰𝘷𝘪𝘯𝘨 𝘧𝘰𝘳𝘸𝘢𝘳𝘥 - one that needs to be integrated into your core ways of working. Differentiation at this point by way of technology or measurement or offerings is pretty difficult to achieve (there is certainly a baseline to this, but it doesn’t make you stand out). If your suppliers perceive you taking it seriously, they will too. #Retail

Exciting Times Ahead: Amazon Big Deal Days are Here! 🛍️ Today marks the beginning of Amazon's Big Deal Days, one of the most highly anticipated sales events of the year! With consumers hunting for the best deals, eCommerce brands have a unique opportunity to engage new customers and drive massive sales. At Luzern eCommerce, we specialize in helping brands maximize their impact on Amazon through data-driven strategies, premium content, and expertly managed campaigns. Whether you’re looking to boost visibility, optimize pricing strategies, or manage your inventory efficiently during events like these, our team has you covered. Curious about how your brand can optimize its strategy for this season and beyond? Reach out to us today! Let’s turn these deal days into an unprecedented success. #AmazonBigDealDays #eCommerce #Retail #AmazonMarketing #BrandGrowth #Luzern

The last decade has revolutionized retail. Giants like Amazon and Alibaba have reshaped how vendors reach consumers, far surpassing traditional distributors in reach and efficiency. Yet, this upheaval is just the beginning. As global markets evolve and business models transform, the pace of change in Go-To-Market (GTM) strategies accelerates. Traditional retail tactics are being outmoded by a more dynamic, internet-driven marketplace that demands new approaches to customer engagement. Imagine leveraging this shift to not just compete but lead in your market. The emerging online ecosystem offers numerous niches for those agile enough to exploit them. This isn't just about selling online—it's about creating lasting partnerships and enhancing customer experiences in ways previously confined to physical retail environments. Embrace the deconstruction of traditional GTM strategies. Move beyond mere transactions to develop engaging, interactive customer relationships. Start today by reassessing your online strategy to find your niche in this new, vibrant marketplace. #RetailRevolution #GTMStrategy #DigitalMarketplace #CustomerEngagement