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It’s true! Even the Olympics face managing the critical role of data in driving its evolution and success, particularly in the context of the Paris 2024 Games. The Conversation UK highlights that the transformation of the Olympics is deeply rooted in the collection, management and utilisation of data. And this isn't just about storing information - it's about the strategic use of data to enhance the overall Olympic experience. As is the case with many businesses and organisations, data has become the backbone of the Olympics' ability to adapt to the digital age and continue to grow. It does this in a number of ways: 🏃♀️📈 Performance Analysis: Data is crucial for analysing athletes' performances. Advanced analytics, often powered by AI, can track and interpret vast amounts of performance data in real-time which allows coaches and athletes to optimise training and strategy. 🪪 Security: Ensuring the safety of athletes, spectators and staff at such a large-scale event relies heavily on data. Security teams use data to monitor potential threats, track movements and respond quickly to incidents. 📢 Broadcasting and Sports Reporting: Data drives the shift in how the Olympics are broadcasted and reported. How, you may ask? Well, rather than just traditional TV viewership numbers, the focus is now on real-time data across all digital platforms. This data helps to understand viewer behaviour and preferences, enabling more targeted and effective content distribution. All in all, data is not just a tool but a foundational element in the ongoing evolution and future success of the Olympic Games. It enables the IOC to adapt to new challenges, optimise operations, enhance the spectator experience and secure new economic opportunities in a time where making proper use of such data is becoming a necessity. Check out more on this in The Conversation's article below. 👇 https://lnkd.in/e2V6CZ4R #data #DAMAUK #analysis #digitalgrowth #businesschange #strategic

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