Daniel Marr’s Post

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Founder & CEO, Franchise Funnels | AI-Powered Sales & Marketing Automation for Franchise Brands.

I've analysed dozens of franchise brands' lead generation processes over the last 4 months, and one mistake stands out among 9/10 franchise brands running paid meta ads: 1. Requesting too much information upfront. Many ask for full name, email, phone, available capital, desired territory, and more. It's simply too much. Since you're paying for clicks, maximize registrations. You can always enrich the contact later with follow up high-value content offers. 2. Rushing to book a sales call immediately after a lead submits their details. I believe this stems from the "speed to lead" mantra in franchising, but remember, cold traffic is just that - cold! They may not even be fully problem-aware or brand-aware yet. They likely just saw something intriguing and decided to check it out. Franchisors must reframe their view of the top of the funnel. At this stage, look for sparks of interest, not sales. Here's the reality: - Cold leads are not buyers. - Only warm leads will take your call, and only hot leads will become franchisees. - In addition to lead generation, you need a system to "warm up" cold traffic into warm leads. So what should you do instead? Here's the fix: 1. Keep the form to just name, email, and phone. 2. Redirect the lead to a brief survey or follow up with one to open a dialogue. Ask 3-5 simple, non-sales focused questions like: - What sparked your interest in our brand? - How familiar are you with franchising? - Have you owned a business before? - Why are you looking into starting a business now? This low-pressure approach kicks off the conversation and can be followed by deeper information as you guide them through your funnel. Implement this and watch your ghost leads decrease, real contact info submissions increase, and lead engagement rise. Pro tip: You can fully automate this process using AI software. Ready to optimize your franchise sales process with more expert tips? Follow me for additional hands-on demos coming soon. #FranchiseGrowth, #LeadGeneration, #SalesFunnels, #FranchiseDevelopment

Franco DeMori

⭐️ Executive Inner Leadership Coach ⭐️ Clarity Coach ⭐️ Trusted Advisor ⭐️ Strategic Thinking Specialist ⭐️ Resilience & Self Worth Coach ⭐️ Human Ingenuity Specialist ⭐️ Executive Sounding Board ⭐️ Team Dynamics Expert

4mo

Great pointers that are totes applicable to my lead gen too !

Nick Poninski

Helping HR Consultants Build a £70K+ Business | 2x Published Author | Podcast Host | Avid Reader

4mo

Great post. Not all leads are "right" for us. And not all leads become clients either.

Aisling Fitzgerald

Founder @ Ashletics | Running/Holistic Health Coach I help women find their inner rhythm and grit, overcome limiting beliefs, and run into the best version of themselves Wife and Mother of 3 boys| Music Educator

4mo

Great post

Christel Bordoni

a̶g̶e̶n̶c̶e̶ (vrais) e-commerçants aux services de ton e-commerce | Multi-expertise : fondations (webdesign, CRO), acquisition (ads, seo, emailing), rétention (newsletter, social media) + studio créa | COO @MIG

4mo

This is full of information ! Thank you for sharing ! True lead gen is not optimal in a lot of categories ! We can do better than that !

David Ayoub

We Build a 90-day fitness journey that helps people get a strong foundation for a longer, healthier life.

4mo

Very informative Daniel thank you👍🏼

Sachin Kamath↗️

AI x Creative Accelerator for Creative & Design Agencies - helping you innovate with latest AI tools, save time and supercharge your creative business or career | Creative Tech Entrepreneur

4mo

Such a great breakdown Daniel and thanks for the pro tips ;)

Micaela Mahon

Founder Fit X EMS Studios

4mo

Great information here Daniel!

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