Corporate Affairs. Media Relations. Corporate Communications. Communications Strategy for senior leaders.
What do Taylor Swift and NRL in Vegas tells us about comms? 1. Excite your core base with a once in a lifetime opportunity. 2. Build fan loyalty by taking on sacred cows (rugby league will never work in America, what’s the point of re-recording all your albums?) 3. Have something to say and say it regularly through your best channels. 4. Build your audience via both traditional and non traditional channels. 5. In the case of the NRL, leverage your media partnerships to ensure widespread awareness and record ratings, the biggest ever for round 1. 6. In the case of Taylor Swift, produce something of such quality and scarcity (millions register for approx 600K public tickets) that tradition media end up producing live blogs and coverage, knowing that millions are interested. While your company might not be as big as Taylor Swift or the NRL there are some key lessons: 1. Position yourself strongly and have something to say in public of interest to people that gets them talking. 2. Challenge sacred cows and see if you can give the public what they want or something they haven’t thought about. 3. Be relentless in follow up, next steps, planning and execution to make your offering something that goes beyond a game of footy or a concert and becomes an event or information not to be missed. #corporatecommunications #ceo #cmo #brandawareness #mediarelations ********** You can follow Daniel McDougall and get his perspectives from 25 years in the media and communications industry.
