Mike McCoy’s Post

The idea of a "favorite" radio station is fading. Radio's predictable and uninspiring formats struggle to engage listeners, highlighting a need for a revitalized approach to win back audience loyalty. Check out my blog! #RealRadioMccoy #FavoriteStations #GenZ

I'm Andy Lloyd, and have had a passion for radio all my life. Which is why I am re-launching several 'heritage’, local stations online, recreating the magic, sound and excitement of radio, as it used to be.   Over the past few years, the radio landscape across the UK has changed. Local stations have disappeared, replaced by repetitive, robotic, and remote formats. Most of the content comes from London, so there is no local identity, no practical purpose and the same output 24/7 - much like a cold-water tap!   Our project is designed to bring back real radio for real people. Our target audience is aged 40+, and our mix of music and programming will really suit all tastes. Less Global, More Local, you could say. The network we will be launching comprises 23 stations. We have a fully operational studio, the technology is in place, and we are running test transmissions, with a plan to launch the full stations soon. The project is a not-for-profit social enterprise, Independent Local Radio Limited, and we hold the UK trademarks for our stations, including Chiltern Radio, County Sound, Radio Victory, Pennine Radio, Radio Orwell, Southern Sound, Saxon Radio, WABC Radio and KCBC Radio. So far, I have funded everything myself, but as you can imagine, the costs involved are considerable so now we need your help. I’d be delighted to answer any questions, invite you to see the studio, and am keen to meet you, if you’d like to be involved.    Contributions will be used for a subscription to a professional news service, music royalties, quality websites, alongside other innovations, such as Alexa Skills and iOS/Android apps.    Having invested 10 years’ work into this enterprise, I know it WILL happen. We are almost there, but for the last few, very important, elements.   Andy Lloyd's Morning Show - soon to be part of our station's programming - can be heard from 9am every weekday morning, on https://lnkd.in/eTdmwSH3 This is a good way to absorb the style and sound of the forthcoming stations.   Financial support is ideal - and much needed - but if you’re unable to contribute, you can still be involved (radio production, presentation, web design and more). Please do get in touch with your ideas and suggestions too.   Thank you. https://gofund.me/e39ae40c

💡🎥 Top 5 tips for broadcast appearances. Partner Sonia Khan introduces our latest Media Training piece, talking from her vast experience in front of the camera - from how to prepare to what to wear, this is essential advice for anyone doing broadcast media. Watch the video and read the full article on Mastering the Spotlight here: https://lnkd.in/e6wi9b74

Let me help your business reach every audience no matter who or where they are so I can show how I have helped other companies with brand visibility!

According to #ShareofEar, on average, sports listeners spend 6 hours 26 minutes per day listening to audio. Learn more from the Sports Audio Report from Edison Research, SiriusXM Media, and GroupM: https://buff.ly/3zcQ2W8

How are you utilizing radio in your current media strategy? If you’re not, you are missing out on a massive scale. Let’s talk about it!

3 Radio Ad Myths Busted! Unmute the truth about radio's effectiveness Myth 1- Radio lacks reach-False, it's local power! Myth 2- Radio isn’t relevant-Not true, targeted engagement Myth 3- Radio can’t compete-Wrong It’s cost-efficient and effective #radio #radioads #advertisewithus

Discover how sports audio is scoring big with U.S. female fans! A new report reveals 57% of women enjoy sports audio, using it to enhance family connections and social interactions. It's time for more diversity in sports broadcasting! #SportsAudio #FemaleFans #InclusionInSports

With the onslaught of options available for media consumption, radio remains resilient. IMO, it has less to do with the medium and more to do with the people. We are rainmakers, not order-takers. Just one radio reps opinion. ❤ #iheartradio #iheartmedia #broadcastradio #broadcastmedia #radioadvertising

Did you know AM/FM radio is a key driver behind Amazon Prime Day's success? With heavy audio listeners more apt to shop online, shifting TV ad budgets to radio can significantly bump campaign reach. Perfect time to consider radio's ROI, especially during shopping holidays! #RetailMarketing #PrimeDay2024