Dan Lubetsky’s Post

So. Have you seen our latest YouTube video? 👀 In it, we explore the importance of a well-crafted GTM strategy. Whether you're gearing up for a product launch or looking to strengthen your market presence, understanding the essentials of GTM is crucial for success. Head on to the link in comments, and discover how your GTM strategy can set your business apart. 🌟 #GTMA #GTMStrategy 

🚀 Navigating the GTM landscape? The key to success lies in nailing your Product-Market Fit. Did you know, companies with strong PMF are 2.5 times more likely to experience significant growth? Elevate your strategy with precision. #GTMConsulting #ProductMarketFit

Do you find yourself using the SAME #GTM motion for every product launch, persona, or geographic area? If so, you may be missing huge opportunities for ROI and expansion. Think of it like this: each motion has its unique strengths and strategy for growth! While it may be tempting to replicate a successful strategy, what worked for one product may not work for another. How do you know you need a new GTM motion? In this super helpful article, GTM Partners outlines all the GTM motions and flowchart that will help you determine when you need a new GTM motion. https://lnkd.in/gjPjbx9e #GTM

Found a good one. What are the Four Pillars Of A GTM Plan? There are four key components in go-to-market planning. These four pillars are very simple and repeatable. The idea is that you apply these general practice principles, whether you’re looking to disrupt a market or capture a share of revenue. The four pillars of a go-to-market plan are: ▶ Profile ▶ Prioritize ▶ Segment ▶ Operationalize Check out more about GTM strategies from HG Insights at the link in the comments #GTM #gtmstrategy

🚀 New Tools Alert for all GTM Pioneers! 🚀 Exciting update for our community: We've added two essential playbooks to our database - The GTM Strategy Workshop Playbook and The GTM Assessment (including Sub Frameworks - GTM Maturity Assessment and GTM Audit Checklist). These resources are here to support our pioneers in mastering Go-to-Market strategies with clarity and effectiveness. GTM Assessment: Ever wonder how your GTM stacks up? The GTM Assessment is here to clear things up. It’s designed to help your management team understand where your Go-to-Market stands in its maturity journey and pinpoint where to focus for growth or to move to the next stage. Use this to ensure your GTM strategy is not just running but advancing. GTM Strategy Workshop: Suggested to be run at least once a year - aiming for once a quarter for optimal results - this playbook is your roadmap for getting your management and GTM operations leaders on the same page. It’s all about fine-tuning your strategic focus, ensuring everyone is aligned and moving towards the same goals. Let's use these tools to navigate and lead the evolving GTM landscape. Here at GTM Pioneers, we’re all about making real, impactful strides in approaching GTM. Join GTM Pioneers to get free access to all playbooks forever! #GTMStrategy #gotomarket #GTMPlaybooks #Growth We're here to paving the way in GTM together! 🌟

One team One goal One direction This was a hot topic in my teams meeting last week. We’re cutting the noise /distractions & being more intentional & strategic with our outbound GTM. How are you aligning your team? #gtm

In response to an article by Jon Miller (fomer #CMO at Demandbase), Holly Roland mentioned: CMOs should shift their sights to clinching the #CGTMO role -- Chief #GoToMarket Officer. Forward thinking companies realize that #GTM is a totally different game than it was even 10 years ago, and the leader that can harness the right data, technical, marketing, sales and customer success resources to unify GTM will be the driver of the future success in #b2btech. Teams need a leader that will look for the "red" in the business and change account experiences and interactions across the buyer's journey and customer lifecycle to impact ARR, GRR and NRR growth. It's no longer just about #brand awareness, #leadgeneration, #demandgeneration, #pipelinegeneration. It's about leading an engine that will drive more profitable, sustainable revenue growth now and in the future. I'd love to hear from GTM leaders like Sangram Vajre at GTM Partners, DeAnna R.and others on what your thoughts are.

Over the years, RevOps has evolved and so has our approach to it. You may have noticed us talking about the GTM Engine a lot lately, but what exactly does that mean? 🤔 👉🏻 The GTM Engine is every process, system, and strategy that make up your go-to-market approach. It is what enables your go-to-market teams to delight the customer and close more revenue. As revenue operators, our users are the GTM teams and the ultimate purpose of our work is to build the best possible GTM engine. Enter our new GTM hubs, full of content focused on how to design, build, and improve upon the most integral parts of the GTM engine. The goal of these hubs is to provide RevOps leaders and practitioners with the resources to lay a strong foundation for their go-to-market teams and drive sustainable revenue growth through: —· 👥 Retention & expansion —· ⚙️ Streamlined workflows —· 🗺️ Roadmapping & planning —· 🛠️ PLG & PLS —· 🌟 …and more! We’ll be officially launching our first hub (on all things expansion) next week. If you want to be first on the list to check it out, leave a comment here! #GTM #RevenueOperations #BusinessStrategy #CX #ScalingBusiness #RevenueGrowth

Going to market is tough. There's a lot of tasks to be done to ensure your strategy is executed well and makes the market impact you want 💥. We make it easy for you with our (very thorough) GTM checklist. If you're as serious about growth as we are, you're going to want to check it out. Free download via the link in comments. #gotomarket #GTM #whatsyourbias

Last week I hosted the CXO finals of the Go-To-Market (GTM) games The debate: "How are companies redefining their GTM approach to deliver profitable growth in 2024?" 🚀 2 themes emerged: ▶ A Cross-Functional KPI: align customer teams (marketing, sales, product) under a single KPI (profit). ▶ Fix Your Foundation. Take a fresh look at your channel mix, attribution model, incentives structures, team leadership to ensure they orient teams to deliver profitable growth (this was not the case in 2022). Great call-out from Anne Hollander to test "outcome based pricing" as way to capture more value/profit from your most engaged customers. Thanks for a great conversation Allison J. Snow Bradley Paster Steven Sheiner Guy Morgenstern Kyle Hamer Kurt Heinemann Anne Hollander (the winner) Julia Nimchinski #gtm #sales #marketing #venturecapital #growth #vc #privateequity