Danny Monistere’s Post

Maximize your election campaign impact! Nielsen latest study found that 1 in 3 potential voters watch Local News through streaming only. Use these insights to optimize your media mix with local streaming measurement and enhance voter engagement Read more: http://nlsn.co/6045lyHYW 📈📺

Transform your political campaign strategy! Nielsen's case study reveals that 1 in 3 potential voters watch Local News through streaming only. Leverage these insights to optimize your media mix and reach more voters. Learn more: https://bit.ly/3Lqt0yc 📊📈

Enhance your election campaign strategy! Nielsen identified the incremental reach potential of local streaming, which boosted voter engagement by 12% vs linear TV alone. Dive into our case study to see how this solution can elevate your media strategy. Learn more: https://bit.ly/3Lqt0yc  📊📈

The 2024 election cycle has had some surprises so far - to say the least. Our analysts look at top races, trends, and impacts leading to election day in this month's edition of The Political Pulse. #WeAreLocality #PoliticalPulse #Election2024 #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy

Does Political Advertising on Local TV News Digital Streams drive incremental reach of critical Voter segments? Sure does! Nielsen's latest case study found that potential voters who watch Local News through streaming increased a TV ad schedule’s total reach by 12%. Use these insights to optimize your media mix with local streaming measurement. Let's talk! https://bit.ly/3Ln8bDP 📈📺

Streaming TV is proving to be one of the most efficient tools for this year's U.S. election campaign media buyers, especially in key battleground states. Connected TV allows campaigns to precisely target voters with personalized messages, maximizing ad efficiency and reach. This shift towards streaming platforms enables candidates to allocate resources more effectively, ensuring ads are seen by the right audiences in these critical swing states. The Current has more. #TopTakes #Election2024 #StreamingTV #ConnectedTV #TargetedAds https://lnkd.in/e8-riRQK

18 days to election day, y'all. With record-breaking fundraising, campaigns are leaning into streaming TV to capture swing state voters. This insight from Al Behmoiras and Todd Novick shows just how critical streaming TV is to swaying elections. #StreamingTV #PoliticalMarketing GDM-KC

Thomas "Tip" O'Neill's adage "all politics is local" emphasized the importance of addressing the everyday concerns of constituents. Decades later, this principle remains relevant, especially in political advertising where local issues can significantly influence voter behavior. Despite a shift towards nationalized election themes, local broadcast TV continues to be a powerhouse in political advertising, expected to rake in nearly $5 billion by the end of 2024. However, the dominance of linear local broadcasts is challenged by the rise of digital platforms and connected TV, which are becoming increasingly popular for news and entertainment. This evolving media landscape suggests a competitive future where understanding local preferences will be crucial for political advertising strategies. #PoliticalAdvertising #MediaTrends #LocalPolitics #DigitalTransformation #Election2024

65% of likely voters prefer streaming environments over linear environments, meaning that how we reach voters has shifted quite a bit even from the 2020 election. If you are a political marketer at the Campaigns & Elections Reeds event this week, don't miss Keith E. Norman panel session on "Navigating the Streaming Voter Era with Aimee Bingham, Paul Westcott, Reed Barker, and Courtney Weaver. It is one you won't want to miss. #streaming #advertising #ConnectedTV #politicalmarketing https://hubs.ly/Q02pYhR90

Broadcast TV continues to be a force to be reckoned with in political advertising, with an expected record-breaking $17 billion in spending for the 2024 election cycle - a 31% increase from 2020. Why the surge? Local newscasts! These trusted news sources have a massive reach and an extremely high voter index. #PoliticalMarketing #TVAdSpend #Election2024Trends