Daria Kushnir’s Post

Happy to see the ad industry finding stability after pandemic and economic-induced uncertainties. Global advertising /media expenditures are forecasted to grow in 2024 @ 5.3% (down from 5.8% in 2023). Noteworthy is the 4.2% growth expected in North America (excluding political advertising). Though slower growth rates are projected, I'm glad to see growth overall. Building brand equity should never be held hostage to the whims of the forecast, but unfortunately many do. #Advertising #MarketingTrends #DigitalAd #IndustryInsights

Hey, digital advertisers - here are some 🔥 news to kick-start your week. In a recent press release, dentsu shared their revised global advertising forecast, expecting global ad spend to grow 5% in 2024 (up from 4.6% in a previous forecast), outperforming 2023 growth of 3.3% and beating the overall economic growth rate (by 1.8 pp). One of the growth drivers will be digital advertising, which is now predicted to increase by 7.4% and capture 59.6% of global spend this year, with double-digit growth for retail media and paid social (up 32% and 13.7% year to year). Other factors influencing will be the US presidential election, which is estimated to account for about a third ($11 billion) of the incremental ad spend in 2024, as well as the summer Olympics. By region, the Americas is predicted to experience the fastest growth, up 5.9%, Asia-Pacific could see 4.2% growth, and EMEA is expected to grow 4%. Travel and tourism will top category growth, up 8.1% as tourism continues to benefit from a post-pandemic rebound. Media and entertainment is expected to grow 6.5% as the proliferation of content and streaming services continues. Adjusted for inflation, overall ad-spending growth is projected at 2.6% in 2024, as prices remain high, especially for TV and digital video formats. Head here for the full press release: https://bit.ly/4aSLAZX. #digitaltrends #globaladspend #digitaladvertising #agencytrends

After this year, advertising spend will exceed $1 Trillion. In our experience, Measured has seen 42% of media is often non-incremental. So it turns out that over $400B of global ad revenue may not actually be driving the business outcomes that marketers expect. Fortunately, Measured's incrementality platform is becoming the source of truth for more marketers every day, so they know what's moving their business before they invest their next dollar. #incrementality #commercenext

Explore the projections and insights behind the anticipated $1 trillion global ad spend in 2024 in this comprehensive article. Discover regional trends, industry shifts, and the dynamics driving the future of advertising expenditure. #AdSpending #GlobalMarketing #AdvertisingInsights

Top advertisers said that the divergence in projections is due to differences in digital AdEx numbers and agencies' own vantage and advantage. Tasmayee Laha Roy writes. Read more. https://lnkd.in/dFaVqkkG GroupM, dentsu, Madison World #media #advertising #marketing #digital

GroupM now expects global ad spending to grow 7.8% in 2024 to $989.8 billion, excluding political advertising — a notable bump from its original 5.3% growth forecast. And the company predicts that 2025 will usher in the first year to ever break $1 trillion. Most of this growth will come from the U.S. and China, which together account for nearly 60% (57.1%) of global ad dollars. That’s $44.5 billion worth of advertising this year from just those two countries alone.

Digital ad spend reaches new heights, set to dominate the market with projected $9.3 billion growth in 2024, reflecting a promising future for the industry! . . #skeble #advertisingtrends #digitaladspend #advertisinggrowth #indiaadspend 

GroupM is back with its annual This Year Next Year global end-of-year forecast, and while retail media may be the smallest segment within the digital advertising universe, its influence is only growing bigger. Here's why it matters. #retailmedia #digitaladvertising #firstpartydata

A forecasting report by Dentsu predicts that global advertising spend will balloon by 4.6 percent in 2024 and peak at US$752.8 billion. Analysing the trends and habits of 58 markets worldwide, Denstu’s free bi-annual Global Ad Spend Forecasts reveals the 4.6 percent growth year-over-year for the ad industry is considerably faster than last year’s pace. The report analyses real-time global financial data to spot changes and pivots in the ad spends of different media channels depending on their dedicated sector and region.

good insights, Global ad market to start stabilizing next 5 years past the post pandemic ripples; social, search and e-commerce at Scale to start first ever single digit growth y-o-y, traditional declines continue