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Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad media giant GroupM. The updated estimates are up from a December projection for a 5.3 percent ad gain this year.

Getting up close and personal: The new focus making digital dominate global ad space. Spending on global advertising is set to rise by an overall 5% this year, with digital fuelling the growth. William Swayne, Global Practice President, Media, dentsu shares with Euronews "That’s the exciting thing about advertising becoming increasingly digital. It’s becoming increasingly accountable, which means that we can really make sure we’re being relevant to the consumer and ensuring they’re getting the right message, at the right time, at the right place.” Keep reading here for more: https://lnkd.in/g3mEM2fE #AdSpendMay2024

Top advertisers said that the divergence in projections is due to differences in digital AdEx numbers and agencies' own vantage and advantage. Tasmayee Laha Roy writes. Read more. https://lnkd.in/dFaVqkkG GroupM, dentsu, Madison World #media #advertising #marketing #digital

Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025 to $1.1 trillion, according to a new forecast from ad media giant GroupM. The updated estimates are up from a December projection for a 5.3 percent ad gain this year.

By 2026, nearly 9 out of 10 digital ads will be bought programmatically. Latest stats: 🔸 Programmatically sold advertising was worth $546 billion in 2023. This figure is expected to reach $779 billion by 2028. 🔸In 2024, the United States is the largest programmatic advertising market in the world. It is followed by China and the UK. 🔸North America accounted for 44 percent of total global programmatic ad spending. The expenditure was $595 billion this year. #adtech #programmatic #advertising

Our screenshot volumes are a small indication of how things are going in the digital ad market. Higher screenshot volumes = Higher campaign volumes. Based on our volumes, the ad market is as hot as ever, and has been since the 2nd half of 2023.

Positive forecasts for global advertising in 2025 📈✅ Ad media giant, Group M, released an updated forecast for global ad spending in 2024 and 2025. Global ad spending will increase 7.8% this year and 6.8% the following year in 2025 to $1.1 trillion. In the U.S., their forecast reports ad revenue will increase 5.8% in 2024 and 4.9% in 2025. This positive trend is primarily due to digital ad gains as it forecasts to increase 8% in 2024. What will decline in 2024? 📉Check it out here 👉https://lnkd.in/eqjf3_u5

To keep pace with media market inflation, ad budgets would’ve needed a 15.4% ⬆️ over 2yrs. Instead of just increasing ad investment, we recommend a multi-faceted approach to maximising ad budgets and boosting results. Read our recent blog post for 7 Tactics to Navigate the Cost-of-Advertising Crisis and Stretch your Ad Budget: https://lnkd.in/g6-68wtF

Thanks to media market inflation, ad budgets needed a 15.4% ⬆️ over 2yrs just to keep pace. Instead of simply increasing ad investment, we recommend a multi-faceted approach to maximising ad budgets and boosting results. Read our latest blog post for 7 Tactics to Navigate the Cost-of-Advertising Crisis and Stretch your Ad Budget: https://lnkd.in/g6-68wtF

Global ad spend in 2024. Grow or slow? According to the summer data from WARC’s “Global advertising spend outlook 2023/24: Withstanding Turbulence” the global ad spend was forecasted to grow a further 8.2% in 2024 and reach a tremendous $1 trillion for the first time. But the opposite is stated in a new December forecast from media investment group GroupM: the growth will slow in 2024 to 5.3% (compared to 5.8% in 2023) and is expected to reach only $936 billion in 2024. And one more forecast from Magna (a media investment firm conducting industry research) gives a hopeful 7.2% growth forecast due to economic stabilisation and cyclical events. Controversial prediction from Dentsu’s “Global Ad Spend Forecast” expects global advertising spend to increase only by unimposing 4.6% because of geo-political instabilities. Let’s see who's predictions will be closer. But why should we bother if the growth is still expected and the digital ad will remain the main driver of the market? Recognizing a difference in assessments reminds of a versatility as a key point of strategic planning. #adspend #advertising #adspend2024