A recent CNN article, “Why Americans are snubbing McDonald’s and Starbucks,” highlights an emerging trend in consumer spending habits. While overall spending remains strong, customers are becoming more discerning, particularly when dining out.
What does this mean for the restaurant industry?
Success hinges on understanding and adapting to these changing preferences. Case in point: McDonald’s is extending its $5 Meal Deal, and Starbucks is helping loyal consumers “Seize the yay” with in-app deals all summer. But what does this have to do with restaurant training?
A new ROI study using Schoox customer data found that restaurants can increase sales from limited time offers (LTOs) by as much as 10% with improved messaging and training. Ten percent is a lot of McDoubles and Frappuccinos!
What’s the secret [sauce]? Schoox’s personalized, easy-to-use training platform provides consistent training to all frontline, deskless, and franchise employees, ensuring that new messaging, product features, menu items, and promotions are included in all sales situations.
Here’s a quote from one of the study participants:
“The platform makes it easier for people to train, and a well-trained salesforce provides better customer service, leading to higher sales. We are stealing shares from other brands, and we credit the Schoox training with helping us.”
Our interactive value calculator visualizes and quantifies the potential ROI of moving to Schoox using actual ROI data from our customers! Try it here: https://bit.ly/3RTOwPe. .
CEO at Opus Training 🤳🏼✨
5moLooking forward to this!