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In this episode of the BRAVE COMMERCE Podcast, Walmart Connect's Rich Lehrfeld joins hosts Rachel Tipograph and Sarah Hofstetter to talk about transforming #RetailMedia. Together, they discuss: ✨ Integrating creativity and data into your marketing approach ✨ The value of taking a #FullFunnel approach ✨ Methods to have a competitive edge when using retail media #eCommerceMarketing #RetailMedia #BestPractices #WalmartConnect #DataAnalytics #CreativeMarketing

𝐅𝐫𝐨𝐦 𝐂𝐡𝐢𝐩𝐬 𝐭𝐨 𝐂𝐥𝐢𝐜𝐤𝐬: 𝐕𝐚𝐬𝐮𝐭𝐚 𝐀𝐠𝐚𝐫𝐰𝐚𝐥 𝐨𝐧 𝐑𝐞𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 Sometimes, the most exciting journeys start with a pivot. Vasuta Agarwal’s story is a perfect example of how embracing change can lead to groundbreaking innovation. 🎙️ On this episode of The Great Indian Marketing Show, I had the pleasure of sitting down with Vasuta, Chief Business Officer, Consumer and Performance Advertising at InMobi to explore her unique journey—from designing chips at Intel to leading consumer and performance advertising at Glance. 🚀 Here’s what we uncovered: 1️⃣ 𝐅𝐞𝐚𝐫𝐥𝐞𝐬𝐬 𝐂𝐚𝐫𝐞𝐞𝐫 𝐌𝐨𝐯𝐞𝐬 Vasuta’s bold transitions—from tech to consulting to ad tech—are a masterclass in adapting to new challenges and redefining success. 2️⃣ 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐋𝐨𝐜𝐤 𝐒𝐜𝐫𝐞𝐞𝐧 At Glance, Vasuta and her team are transforming the lock screen into a dynamic space for hyper-localized brand engagement, reshaping how brands connect with audiences in real time. 3️⃣ 𝐌𝐚𝐧𝐭𝐫𝐚𝐬 𝐟𝐨𝐫 𝐌𝐨𝐝𝐞𝐫𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 Her advice for thriving in today’s fast-paced world? “Embrace change, take risks, and unlearn to relearn.” It’s a mindset that fuels innovation. 🎧 This episode is packed with insights for anyone navigating the evolving marketing landscape. Don’t miss it! ✨ Listen now: Link to podcast in the comments below! 💬 What’s your favourite insight from this conversation? Let’s dive into it below! 🚀

Alex Schultz emphasizes unifying brand and performance marketing for measurable outcomes. How are you merging these strategies in your campaigns? Reaching diverse audiences effectively is crucial. How are you tailoring your approach to resonate with different segments? His journey highlights the evolving role of the CMO, now encompassing brand, performance marketing, and user experience. #MarketingLeadership #BrandMarketing #PerformanceMarketing #Meta

NEW EPISODE!! Ep. 13 // Over the Influence thebrandmuffin.net Spend just a few minutes on your favorite social platform, and it feels like every other post is a sponsored ad from yet another influencer. So, is this the pinnacle of customer engagement, or just a phase we’re destined to swipe past? From Instagram’s inception to TikTok’s trendsetters, we’re dissecting the rise, reach, and real impact of mega- and micro-influencers. Are brands poised to pivot? Does influencer authenticity matter? And is Joshua Forstot actually optimistic for a change? Join us as we dive into the evolution, saturation, and future of the influencer ecosystem, exploring whether we’re over the influence—or just getting started.

Today's episode will change how modern marketers think about their brand's reputation in the buyer journey. Larisa Summers shares her story and insights in today's episode. https://lnkd.in/e87478Rk

For this week's podcast, I was joined by Dr. Anastasia Kārkliņa Gabriel, the author of a new book, "Cultural Intelligence for Marketers." We examined the importance of cultural fluency in marketing and some of the challenges brands face in today's polarized political environment. Anastasia walked us through her practical framework, shared valuable insights about building inclusive marketing strategies, and discussed the impact of cultural trends on brand messaging.  #inclearfocus #culturalintelligence #koganpage

This week’s #Unicorny sees guest-host Rachel Fairley return to studio to meet Duncan Daines, Head of Engagement at Gama Aviation. Head of Engagement? Listen and you’ll find out why the CMO title doesn’t cut it for Duncan these days. You’ll also hear how he and Rachel think agencies should be thinking about the future. Regular host, Dom Hawes, choked on his cornflakes when he first heard the show. Honestly? It sounds a little anti-agency and Dom’s CEO of an agency group in his day job. But... listen again and you’ll realise that both Rachel and Duncan are ex-agency. They understand and have a good take on how outside brains can boost value creation. There’s a load to listen to this episode and I love it.💚 Having a guest host has brought new perspective to the Unicorny project, so we’ll be repeating it! Take a listen and tell me what your favourite bit it? Here’s a sample of today’s content. ⭐️Rachel's opening bit⭐️ Rachel Fairley introduces Duncan Daines, highlighting his transition from product design to marketing and his impactful work at major brands. Duncan discusses his unique job title and approach to creating value. 🍀Value in Agency Relationships🍀 The discussion focuses on how agencies can serve clients better by bringing innovative ideas from various industries and rethinking traditional pitching. ⭐️Budget Constraints and Strategic Decisions⭐️ Duncan shares his experience with limited budgets, emphasizing strategic decisions that maximize value in niche markets. 🍀The Role of Segmentation🍀 Duncan emphasizes segmentation's importance, sharing his approach to using qualitative data and internal resources. ⭐️Rachel’s end bit⭐️ Rachel summarizes key points about agency value and fresh perspectives, and teases the next episode on growing market share. Listen now https://lnkd.in/e9SaPs4m Psst! Don’t forget to subscribe, rate, and review – your feedback is invaluable and Unicorny Loves it💚 PLUS look out for part two its out on thursday🙌

From The Transaction podcast (HT to Craig Rosenberg): “Marketers should consider evolving traditional account-based marketing (ABM) strategies to focus more on segment-based strategies. This involves identifying segments based on a combination of data points (like industry, buyer type, and pain points) rather than individual accounts.” I love this take. The purists would have us believe that 1:1, highly personalized, account-specific programs are the gold standard for #ABM, but there’s a lot that can be accomplished simply by focusing on segments (call it Tier 2 marketing vs. Tier 1), with the option to target specific accounts once those companies show a specific level of engagement. Worth a listen. https://lnkd.in/gs73P_F4

As a data driven business, Kantar BrandZ reports are full of fascinating facts and statistics - but it's always helpful to bring them to life with the stories of real brands and brand-builders. Listen to four global marketers in our latest podcast! #KantarBrandZ #Kantar #

Say one thing per campaign, say it simply, say it OFTEN! ⤵ • Redbull - it gives you wings. • Should have gone to Specsavers. • Ronseal, it does exactly what is says on the tin. Consistent messages, delivered frequently, build memories - but have we been frequent enough with digital campaigns to date? Mike Follett, CEO of Lumen Research, was on stage at ATS London yesterday, alongside Anders Lithner, CEO of Brand Metrics , Deanna Ho, Group Head of Digital, and Jonathan Waite, Global Managing Director at Havas Media Network. Lumen is an eye-tracking technology company that has been expanding our understanding of human attention for 11 years, and yesterday’s reveal was instructive to the entire media planning and buying industry. In the past, reach and frequency for a campaign were often settled based on budget, but rarely was the frequency cap set as high as 10 ads per person though, which might be exactly what is optimal for a brand awareness campaign. On The Six Sells Podcast (episode to be published soon), Mike Follett spoke about how awareness builds over time and through repetition: “It doesn't necessarily work on the unit of one ad; it works on the unit of a pack of 10 ads, and that's the really important thing for us to realise - that we've perhaps been analysing things as an industry using the wrong units of analysis.” Mike went on to say that perhaps 1 second of attention delivered 10 times over a period of time is better than 5 seconds on 1-2 ads, when it comes to raising awareness. Driving consideration requires a different tactic however, which is covered on the podcast. That’s how B2B social media works as well - consistent topics, themes, and messages delivered frequently. I can’t wait to release this very special episode of The Six Sells Podcast, where Mike and Anders go deep into their research and the insights it offers to our industry. Follow Six Sells on LinkedIn and select ‘all posts’ via the bell in the Six Sells profile to be notified when this episode drops. You WILL NOT want to miss this one! 👁️🗨️ #attention #media #advertising