📊 2025: Your Market Research Supplier is Going Public – What Does it Mean for You? 🔍 An Initial Public Offering (IPO) by a market research supplier inevitably brings significant changes for customers. To identify potential challenges early and address them effectively, it is crucial to carefully analyze the financial implications, strategic realignment, and the quality and scope of services offered. Since 2021, I have been supporting FMCG companies in comprehensively evaluating their existing processes and the use of market research data, developing tailored solutions, and negotiating and implementing these solutions collaboratively. Leverage my expertise to be fully prepared for your negotiations in 2025 and gain clarity on the following key aspects: 1. Financial Implications ✅ Review pricing adjustments: Monitor potential price increases or changes to pricing models. Are these justified? ✅ Keep contract terms in focus: Examine existing contracts and negotiate proactively to ensure planning security. 2. Strategic Changes ✅ Focus on short-term profits: Clarify whether the supplier continues to prioritize long-term partnerships or shifts its focus to short-term margin increases and quarterly targets. ✅ Evaluate alternatives: Explore alternative data sources and service providers to strengthen your negotiating position and reduce dependencies. 3. Quality and Service ✅ Monitor service and delivery quality: Ensure that the supplier continues to invest in service and quality despite going public. Being proactive and well-prepared will help you navigate the changes brought by your supplier’s IPO and secure the best outcomes for your business in 2025. Let’s work together to achieve this!
Data-Adviser Ivo Bock’s Post
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