Data Impact by NIQ’s Post

🚨 New Webinar Alert! 🚨 There were major shifts in 2023, for instance a staggering 95% of shoppers changed how they shopped for FMCG goods to manage their typical expenses. That's why we're excited to share the top 5 shopper trends for FMCG retailers and brands to kickoff the new year in our webinar with NIQ Brandbank: 5 Trends to Watch in 2024. Join speakers from Data Impact by NIQ and NIQ Brandbank on January 23rd at 2pm GMT / 9am EST to learn how evolving shopper lifestyles and behaviors are shaping the future, and how to monitor these trends in a competitive landscape.   Topics include: ✔️ How the era of calculated spending will impact shopper purchasing decisions ✔️ What shoppers are prioritizing for healthier lives ✔️ The different approaches shoppers are taking to drive sustainability ✔️ What’s next for the convenience sector ✔️ How innovation is driving the future of shopping ✔️ And more! ⚡ Register now! https://lnkd.in/e6KEj4ra #digitalshelf #ecommerce #digitalcommerce #insights

🛒💥 Last year, a staggering 95% of shoppers changed how they shopped for FMCG goods to manage their typical expenses. 📊 We're sharing the top 5 shopper trends for FMCG retailers and brands to kickoff the new year in our webinar with NIQ Brandbank: 5 Trends to Watch in 2024. 🕵️♀️ Join speakers from Data Impact by NIQ and NIQ Brandbank on January 23rd at 2pm GMT / 9am EST to learn how evolving shopper lifestyles and behaviors are shaping the future, and how to monitor these trends in a competitive landscape.   Topics include: ✔️ How the era of calculated spending will impact shopper purchasing decisions ✔️ What shoppers are prioritizing for healthier lives ✔️ The different approaches shoppers are taking to drive sustainability ✔️ What’s next for the convenience sector ✔️ How innovation is driving the future of shopping ✔️ And more! ⚡ Register now! https://lnkd.in/e6KEj4ra #digitalshelf #ecommerce #digitalcommerce #insights

🔍 5 Critical Consumer Trends Shaping FMCG in 2024 #DzikowskiDailyNews As we navigate 2024, NIQ's latest Consumer Outlook reveals key trends impacting the FMCG landscape: 💸 Financial Polarization Deepens: 34% of global consumers feel worse off financially than last year, with a widening gap between the financially secure and insecure. 📉 Inflation Slowing, But Prices Still Rising: Global FMCG prices up 6.1% YoY in December 2023, down from 13.2% peak but still significant. 💡 Value-Seeking Behavior Persists: 89% of consumers actively seek lower prices, with 74% willing to switch brands. 🏷️ Private Label & Innovation as Growth Drivers: Private label saw 12.7% global value growth. Manufacturers growing innovation sales 1.8x more likely to grow overall. 🛒 E-commerce Remains Crucial: Despite some regional deceleration, global e-commerce sales grew 9% YoY. Key takeaway: Brands must balance affordability with innovation and omnichannel strategies to succeed in this polarized, value-focused market. 📄 Download the full report here: https://lnkd.in/drqC8NUh What do you think of these trends? How will they impact your e-commerce strategies in the coming year? Share your thoughts and join the discussion! #ConsumerTrends #FMCG #RetailStrategy #MarketInsights

Consumers have become savvier than ever about how they spend their money but with inflation easing the landscape is shifting again.   Our webinar, on 17th April at 11am (London BST), will look at what grocery companies can expect from consumers in 2024. What are the key trends, sentiments and behaviours that will shape purchasing decisions? And how can brands, retailers and manufacturers get closer to grocery shoppers in a meaningful way? Hear from our panel of experts, including Caroline Young, head of insight at General Mills; David Lennox, head of product development at Iceland Foods; Camilla Barnard, co-founder and brand director of Rude Health and Matthew Piazza, global consumer goods and grocery segment lead at Mastercard as they give their insights and invaluable advice on how to tap into the new trends in 2024.    #ad #FMCG #empoweredconsumer #consumertrends #trends2024 #groceryretail https://lnkd.in/ekQp3GRf

Retailers should respond to challenging economics and changing consumer behaviors with flexibility and innovation. This from the Spring 2024 Retail Report predicts a "slight slowdown" in consumer spending, posing challenges for non-essential retailers and restaurants. With consumers focusing more on essentials like food and healthcare, brands need to attract budget-conscious shoppers through flexible strategies. Economic pressures and rising costs mean loyalty programs, operational efficiencies, and digital innovations are crucial for success. Learn how to navigate these changes and stay ahead in the dynamic retail landscape. Dive deeper into the insights here: https://lnkd.in/gmmGzf2Q #RetailTrends #ConsumerBehavior #RetailStrategy #shopping

For CPG brands, Q4 can be chaotic… to say the least. Our Holiday 2024 Retail Predictions unpacks key trends shaping consumer behavior, from the rise of Chinese shopping apps to AI-assisted gift-finding. Read our full report at https://lnkd.in/gSM_aMGy for a comprehensive analysis of evolving holiday buying trends and prepare for a successful Q4 2024. #cpg #retail #holidayshopping

Yet another insight from our global Consumer Lab in the latest Bain Consumer Pulse: the holiday season is in full wrap as consumers around the world get ready to deck their carts—spending less, shopping more online, and waiting until November to check off their lists. Learn how leading #retailers are adapting with shopper-led strategies to stay competitive. https://bit.ly/4dP0p19

There is a trend easily visible everywhere we look - the CPG volume decline across categories, from grocery to personal care and household products. This is happening even though consumers increase their shopping frequency across most channels and categories, creating a confusing set of circumstances for CPG brands to navigate. The below article is a full analyses by McKinsey into the reasons of consumer behavior changes and its meaning for US CPG companies: ✔ increased frequency, fewer items ✔ shift from brick and mortar to online and value channels ✔ the effect of higher prices while also providing 5 strategies to combat volume decline. #consumerbehavior #CPG #revenuemanagement #channelmanagement https://lnkd.in/ed8aiMPn

Consumers are Prioritizing Value Over Brand Loyalty Amid Rising Costs RRD’s 2024 CPG + Grocery Consumer Report reveals a significant shift in consumer behavior, as inflation drives shoppers to prioritize value over brand loyalty. With 88% expressing frustration over rising prices, consumers are opting for deals, switching to private labels, and using more coupons to make their dollars stretch. Brands must adapt by emphasizing value, convenience, and personalization, as 45% of shoppers—especially millennials—are willing to change stores for better savings. See report here: https://lnkd.in/gMVrwWHs #ConsumerBehavior #RetailTrends #InflationImpact #BrandLoyalty #rrd #packagingsolutions #supplychainsolutions #CPG

Unlock the Total Package.   NIQ & GfK's powerful combination brings world-class FMCG and Tech & Durables measurement, delivering a holistic view of shopper behavior across every aisle, click, and purchase.   Learn more 👉 https://ow.ly/TlxZ30sFq9X #TheFullView #NIQandGfK