The Grocer Vision’s Post

There's only one week to register for our free webinar to find out how #FMCG companies can win over the new #empoweredconsumer. In the wake of Covid and the cost-of-living crisis consumers have become savvy about how they spend their money, but the landscape is shifting as inflation is easing. - Experts will look at what grocery companies expect from consumers in 2024.  - What are the key trends, sentiments and behaviours that will shape purchasing decisions? - And how can brands, retailers and manufacturers get closer to grocery shoppers in a meaningful way? Our panel of experts, including Matthew Piazza, Global consumer goods and grocery segment lead at Mastercard; Caroline Young, head of insight at General Mills Mill; David Lennox, head of product development at Iceland Foods and Camilla Barnard, co-founder and brand director of Rude Health, will share their insights and invaluable advice on how to tap into the new consumer trends in 2024.    https://lnkd.in/ekQp3GRf #ad #FMCG #consumertrends

Curious about the biggest grocery trends of 2024 and how they could shape your brand’s future? As the industry navigates inflation and changing consumer behaviors, staying informed is essential. NielsenIQ’s mid-year guide breaks down the top five grocery trends, including private labels, sustainability, and omni-channel strategies. With only slight increases in average unit prices this year, consumers are keen on maximizing their spending power. Read the article at https://lnkd.in/e8Vvg4Wj. Want to ensure your pricing and promotion strategies align with these trends? Connect with DKSH Consumer Goods to keep your brand relevant and in demand: https://bit.ly/3SVquUv #DKSHConsumerGoods #FMCG #YourTrustedPartner #grocerytrends #consumerbehavior

Consumers remain under financial pressure and are looking to brands and retailers for value, convenience, and personalized deals and experiences. According to RRD’s latest CPG + Grocery Consumer Report, a remarkable 88% of consumers are frustrated with rising prices. The report explores how the effects of inflation and rising costs of everyday essentials are causing shifts in shopper behaviors. Based on a survey of more than 1,800 consumers and 254 grocery, drug, and mass professionals (and including insight from RRD's industry experts), the report presents key trends and offers strategies for marketers looking to remain competitive and relevant in this challenging environment. https://lnkd.in/g9cCqrkF

Stay informed and adapt your FMCG retail strategy for maximum impact. Our latest Behavior Change whitepaper reveals how European consumers are prioritizing health and the environment despite global economic pressures – creating new opportunities for FMCG brands.       Gain insights from data covering 100K European households and 18M shopping trips.       Read the free report ➡️ https://hubs.la/Q02w2bdP0      #BehaviorChange #ConsumerPanelServices #CPSgfk #YouGov #ShopperInsights #FMCG

🌟 Exciting News Alert! 🌟 Curious about the latest grocery trends shaping the industry? Look no further! NielsenIQ's recent article dives deep into the evolving landscape of consumer behavior and market dynamics. From emerging shopping habits to the rise of conscious consumerism, this insightful piece sheds light on the future of grocery retail. 📈 As a grocery brand, staying ahead of the curve is key to success. Understanding these trends not only helps you adapt but also allows you to innovate and serve your customers better. 🛒 Whether you're in retail, marketing, or simply passionate about consumer insights, this article is a must-read. Let's explore together how these trends are reshaping the way we do business and what opportunities lie ahead. Check out the full article here! #GroceryTrends #ConsumerInsights #RetailInnovation #NielsenIQ #MarketResearch #StayAheadOfTheCurve 🚀

Rising price inflation is impacting wallets and prompting a shift in consumer behaviour, with more than half of consumers aiming to decrease their spending on food and drink. As recessionary spending habits unfold, brand loyalty wavers as shoppers explore new brands. Amidst this change, consumers aim to minimise compromises, embracing resourcefulness to avoid sacrifice. What are some of the other Fast Moving Consumer Goods (FMCG) trends we can expect in 2024? Learn from local experts in the FMCG industry by joining tomorrow’s webinar, ‘Resilience and Relevance: Adapting FMCG Brands for Tomorrow's Market’. Register here: https://lnkd.in/diMWm9tT #ValuePropositions #CustomerExperience #fmcgindustry #FastMovingConsumerGoods #InnovationLeaders #DesigningValuePropositions  #ProcessImprovement #Import #Export #TechnologyInnovation #DigitalTransformation #EnterpriseSolutions #BusinessGrowth #SustainableDevelopment

McKinsey & Company US consumers have moved more of their spending away from traditional brick-and-mortar channels and toward online and value segments, senior partner Warren Teichner, Christina Adams, Kari Alldredge note. 4 of 5 CPG categories showed volume growth in their online channels. This change is underscored by above-average inflation and uncertainty about interest rates. #CPG #retail #ecomm Full report here: https://lnkd.in/gKF4-kWB

💸 Did you know 54% of shoppers would pay more for ingredients they understand? 💸 We're covering the top 5 shopper trends for FMCG retailers and brands to kickoff the new year in our webinar with NIQ Brandbank: 5 Trends to Watch in 2024. Join industry experts Rebecca Matthews, Brooke Bright, and Roy Woodhouse on January 23rd at 2pm GMT / 9am EST to learn how evolving shopper lifestyles and behaviors are shaping the future, and how to monitor these trends in a competitive landscape.   Topics include: ✔️ How the era of calculated spending will impact shopper purchasing decisions ✔️ What shoppers are prioritizing for healthier lives ✔️ The different approaches shoppers are taking to drive sustainability ✔️ What’s next for the convenience sector ✔️ How innovation is driving the future of shopping ✔️ And more! ⚡ Register now! https://lnkd.in/e6KEj4ra #digitalshelf #ecommerce #digitalcommerce #insights

Despite a relatively strong economy and low unemployment, consumers are buying fewer items—and spending more to do so. The volume declines in CPG are dramatic, especially considering the growth that occurred in the early days of the COVID-19 pandemic.   In this article, my co-authors Kari Alldredge and Christina Adams and I looked at the specifics of the recent CPG volume declines and examined McKinsey research from ConsumerWise to understand why consumer behaviors are shifting. We also share our perspectives on what this means for US CPG businesses in 2024.  https://lnkd.in/e2TBSDaE

FMCG GREW BY 6.2% IN Q1 2024 The Retail Spend Barometer by powered by NielsenIQ, has reported growth in the FMCG category in Q1 2024. Whilst consumer confidence remains quite cautious, slowing food inflation (down to 3.7% in March) has enabled shoppers to add more items to their shopping basket - leading to positive volume growth for the first time since Q1 2021. Whilst this is great news, now isn't the time to kick back and breathe a sigh of relief. Brand Allies CEO Lorna Davidson has this message for FMCG brands: "It’s great that growth is returning to the FMCG category and that shopper spend is going up. However, brands need to be aware that customer promiscuity tends to follow suit. Now is the time for brands to invest in tactics that drive brand trust and consideration to ensure they capitalise on this growth and protect share" Get in touch with one of our retail experts today to see how you can leverage our 250,000 strong shopper community to grow product sales. #fmcgtrends #fmcg #onlinereviews