Personalization at Scale by AI: Opportunity vs Risk Discover how Artificial Intelligence is revolutionizing personalization at scale in marketing. From enhancing customer engagement to optimizing marketing spend, AI-driven personalization offers immense opportunities. But with great power comes great responsibility. Explore the pros and cons of AI-powered personalization in my latest article. #AI #Personalization #MarketingTech
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🔍 Discover the power of AI personalization! Persado's Motivation AI uses advanced algorithms to craft messages that drive customer action. With AI-optimized language, brands see up to a 34% increase in conversion rates. 📈 Ready to elevate your marketing strategy? Embrace AI personalization today! #AIPersonalization #DigitalMarketing #CustomerEngagement Read more 🔗 https://lnkd.in/gbpxfQfD
Five AI Personalization Tools to Watch | Persado
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AI is reshaping the way brands interact with their customers, but how can marketers leverage this technology to create better CX? In this article in The Drum, Tate Olinghouse, Chief Revenue Officer at Acxiom, explains why a solid data foundation is essential for successful AI implementation. Read this article and let me know what you think!
Can AI help brands deliver exceptional customer experiences in 2024?
thedrum.com
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AI is reshaping the way brands interact with their customers, but how can marketers leverage this technology to create better CX? In this article in The Drum, Tate Olinghouse, Chief Revenue Officer at Acxiom, explains why a solid data foundation is essential for successful AI implementation. Read this article and let me know what you think!
Can AI help brands deliver exceptional customer experiences in 2024?
thedrum.com
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AI is reshaping the way brands interact with their customers, but how can marketers leverage this technology to create better CX? In this article in The Drum, Tate Olinghouse, Chief Revenue Officer at Acxiom, explains why a solid data foundation is essential for successful AI implementation. Read this article and let me know what you think!
Can AI help brands deliver exceptional customer experiences in 2024?
thedrum.com
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AI is reshaping the way brands interact with their customers, but how can marketers leverage this technology to create better CX? In this article in The Drum, Tate Olinghouse, Chief Revenue Officer at Acxiom, explains why a solid data foundation is essential for successful AI implementation. Read this article and let me know what you think!
Can AI help brands deliver exceptional customer experiences in 2024?
thedrum.com
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Senior Director, Product Marketing at Acxiom LLC; Executive Producer, Real Talk about Identity podcast; Board Member, Arkansas Kids Read
It's AI everywhere these days! AI is reshaping the way brands interact with their customers, but how can marketers leverage this technology to create better CX? In this article in The Drum, Tate Olinghouse, Chief Revenue Officer at Acxiom, explains why a solid data foundation is essential for successful AI implementation. Read this article and let me know what you think!
Can AI help brands deliver exceptional customer experiences in 2024?
thedrum.com
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The world is in the midst of the artificial intelligence (AI) revolution, businesses are rushing to adopt generative AI, with marketers leading the charge by embracing rapid advancements in the technology to better connect with their customers. The State of Marketing report by Salesforce stated that a strong data foundation is critical to AI success for marketers as they work to bring together customer data for real-time activation. Marketers are evolving their practices in the highly competitive landscape, looking to AI to help personalize at scale and boost efficiency. #marketing #AI #personalization #efficiency #technology #salesforce
Marketers Turn to AI for Personalization, Boost Efficiency: Report
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In 2024, brands are using AI to supercharge their marketing capabilities, allowing them to create even more meaningful, personalized experiences. Acxiom’s Chief Revenue Officer P. Tate Olinghouse unpacks AI's impact on CX and how brands can embrace this transformation. 🔎 Hint: it involves having a solid data foundation that is accurate, reliable, and clean. Read more in The Drum: https://lnkd.in/gRb6NDfB #MarketingMadeBetter #AcxiomInsights #AI #CX
Can AI help brands deliver exceptional customer experiences in 2024?
thedrum.com
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AI & Gen AI Strategist | 20+ Years of Practical Digital Innovation Expertise | Trusted Advisor, BDE, Author & Thought Leader Providing Clear, Hype-Free Insights on AI, Gen AI & DX | Follow Me for Expert News & Advice
From Chatbots to Personalization: How AI is Transforming Digital Marketing #digitalmarketing #chatbots #ai #data #innovation #technology
From Chatbots to Personalization: How AI is Transforming Digital Marketing #digitalmarketing #chatbots #ai #data #innovation #technology
rickspairdx.com
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AI is reshaping the way brands interact with their customers, but how can marketers leverage this technology to create better CX? In this article in The Drum, Tate Olinghouse, Chief Revenue Officer at Acxiom, explains why a solid data foundation is essential for successful AI implementation.
Can AI help brands deliver exceptional customer experiences in 2024?
thedrum.com
Great insights! Have you explored leveraging predictive analytics for more nuanced segmentation, allowing for A/B/C/D/E/F/G testing to fine-tune your messaging across different customer personas?