Dave Rathmanner’s Post

You won't want to miss this week's episode of the Optimize podcast. I mean it. Dave Rathmanner and I went deep into the algorithm updates, the March Core Update, and so much more (ex information gain, buying niche sites). We've talked casually about Google's algorithm updates on recent episodes. But we haven't gone into this depth. Dave was kind enough to come back on the Optimize podcast to tell us about what he is seeing in search today. Dave is my go-to for all things SEO, and I had a lot of fun unpacking his post-updates analysis on this episode. Listen to this week’s episode to hear more about: - Helpful Content Classifiers — What are the characteristics of websites that have been rocked by Google's recent algorithm updates? - Information Gain — What is it, and how do we get it? - Buying versus Building in 2024 — I asked Dave some pressing questions about building niche sites. Dave shares his perspective as someone currently building his own portfolio of websites. Next week, we will be chatting with Ray Grieselhuber about SERP analytics. Ray shares his insights on how the SERPs have changed, are changing today, and the future of #SEO.

☠ Does Google’s SGE mean that SEO is finally dead? I get asked this question almost every day. When I first started in content/SEO in '14-'15, people were saying that SEO was dead. There had just been several incredibly volatile algorithm updates, and it is true that the old way of doing SEO did die in the early 2010s. From my view, content/SEO has actually gotten simpler over time. There are less inputs than there used to be. And today, the most important thing is to create fantastic content. I'm an optimist and believe there will always be a place for high-quality and helpful content. Of course, the mechanism by which we retrieve that content may change. So, is SEO dead? I don't think so, at least not anytime soon. Sure, specific keywords and industries may change faster, but for highly technical and in-depth searches, I don't actually think SEO is going to change too much in the short term. If anything, I think Google's new SGE placements give us another placement to optimize for (and build tools for 👀 ). But look, given that today I'm largely building tools for content/SEO teams; I'm incredibly biased. So, I decided to ask the experts. On our weekly content marketing and SEO podcast, Optimize, I asked for additional perspectives from Tyler Hakes, John-Henry Scherck, Jeffrey Trull, Nam Le, Dave Rathmanner, Nemanja Mirkovic, and Shaun Hinklein. Some of the answers may surprise you. Swipe through our recap below for seven insightful perspectives on how #SEO and #contentmarketing might change with the rollout of Google's #SGE experience. ---- Is SEO dead? Drop me a DM at Nate Matherson or comment below!

👀 Should we be using AI-generated content as part of our SEO strategy? I get asked this question nearly every day. And while I do have strong opinions here, I thought it best to ask the experts for their perspective. On our weekly content marketing and SEO podcast, Optimize, I asked Shaun Hinklein, Aakash Shah, Tyler Hakes, Karl Hughes, Ryan Bednar, Dave Rathmanner, Nemanja Mirkovic, and Jeffrey Trull to tell me what they really think. In this recap, we get a little controversial. For each guest, I've recapped their perspectives on AI-generated content: should we be using it at all, does it actually work, how to use it effectively, and the mistakes to avoid if you do go down this path? Swipe through our recap below for eight insightful perspectives on AI-generated content and its effectiveness as part of your #contentmarketing and #SEO strategy. ---- What do you think about AI-generated content? Drop me a DM at Nate Matherson or comment below!

🎙 006 Backlinks at scale, fantastic content: The sixth episode of the weekly Optimize podcast just dropped. This was a special one for me. In our sixth episode, I sat down with Dave Rathmanner of Upper9Media. Dave is a good friend, former colleague, and my go-to on #SEO. Dave has built a portfolio of his own web properties and has worked as a consultant for a number of amazing brands. Simply put, when I have a question about content/SEO I go to Dave first. His insight and perspective are unmatched. In episode #6, we have a fantastic conversation where we: - Reflect on the changing costs to develop a successful organic search channel in 2023 - Debate the importance of backlinks, and provide techniques to build them successfully regardless of scale - Discuss how to utilize free data sources and current news cycles to create irresistible content The episode is live wherever you listen to podcasts. Here are a few links: - Spotify --> https://lnkd.in/dQzZMAEk - Apple Music --> https://lnkd.in/dUMnXiBH - Youtube (if you’d like to see the video too) --> https://lnkd.in/dqQtstZW Next week, we chat with Shaun Hinklein, Head of SEO at Ramp! That episode will drop on 7/19. Of course, this episode is brought to you by one of my favorite tools, Positional. If you don’t know by now, I co-founded Positional about ~5 months ago, and we’ve built a special toolset for content/SEO teams. If you are a listener of the podcast, shoot us a note at podcast (at) positional (dot) com with “podcast” in the subject line, and we will prioritize you for early access to our private beta.