With yesterday's announcement of ESPN BET launching this fall, we wanted to get sports bettors' initial thoughts. We surveyed 1,000 people who regularly bet on sports in the U.S. to figure out if they plan to use ESPN BET, how big they think it can get, and more. Some key findings: – 54% plan to sign up for ESPN BET, 38% are unsure – 63% trust it more than other options because of the association with ESPN – 46% think ESPN BET will be the most popular sportsbook in 3 years Check it out here:
Very interesting insights. Thanks !
46% really don't understand this business or industry. There is a .000000001% ESPN brand will be the top book in US within next 10 years. UNLESS... They completely disassociate themselves with current thinking in the regulated industry and then maybe they're a 2-3% chance. If PENN Entertainment, Inc and Espn don't tear up their current playbook, this is just lipstick on a pig.. Granted, it's a lovely red.. Is there a state that would allow this type of betting to be offered ? There's official data to score the events off... Espn to be #1 Market share Jan 1, 2029 Yes +1000000.. No... Top 5.. Yes +100. No -120.
Scaling the new platform while trying to add to the product to retain all the sign ups will be a challenge with the timelines involved. Absolutely massive brand with great data. Exciting to watch it all unfold
If your a bettor, you should sign up at all options. This is no different than car shopping or buying your milk and bread. Shop around, make the most of your dollar.
App Marketing Assassin 🥷 | Sports Betting & FinTech Acquisition | Coffee Snob ☕
1yLove the assertiveness Dave. Great sample and 46% on the overs is really positive. That 54% will jump considerably with any reasonable signup incentive too.