Dave Savage’s Post

PSA: We don’t need more down payment assistance programs as much as we need more Americans to know they don’t need 20% to buy their first home and to know about all the down payment assistance programs we already have. What people need the most right now is financial education that they trust and understand. More than that, they need to believe they can achieve homeownership–because they can. As Modern Mortgage Advisors, your mission is clear: Educate: Dispel myths and empower people. Do this by using tools like Mortgage Coach to show affordability options they understand and that are personalized. Enlighten: Provide comprehensive financial literacy using FirstHomeIQ to inspire and motive future home buyers. Empower: Give clients the confidence to pursue their homeownership dreams. Let's Modern Up our skills and make homeownership a reality for more Americans! #TrustEngine  #MortgageCoach  #FirstHomeIQ

Loan Officers & Lenders: Your database is a GOLDMINE and it’s never been more important to dig in. Here's the deal: You probably have way more loan opportunities hiding in your databases than you realize: potential move-up or move-down buyers, debt consolidation prospects, and renters ready to make the leap to homeownership. But how are you identifying these hidden database opportunities at scale?  At TrustEngine we’re always monitoring databases for eligibility, looking at who's most likely to buy, sell, or refinance, and who has the highest propensity score. Then we deliver this intel straight to loan officers through a mobile app.  Now's the time to unlock these opportunities at scale using smart data analysis and mobile technology. BONUS TIP: Lenders, this is your chance to shine with Realtors! Help them uncover opportunities in their databases. It's a win-win – they sell more homes, you do more loans. So, I'm throwing this out to the industry: How are YOU uncovering hidden opportunities in your database at scale? If you want to learn more about our approach at TrustEngine, check out the interactive mobile app link in comments. Also, if you want a personal demo, Just DM or email me and I’d be happy to jump on a call! Let's unlock those opportunities and crush it! #TrustEngine  #MortgageCoach  #AlwaysBeCoaching

The font line of the wealth gap in America is who owns real estate vs who rents. 👉🏼The data is clear. Renters have a net worth of $10,400, while Homeowners have a net worth of $396,200. Total homeowner equity rose to $35.1 trillion, up a staggering 85% from the $19.0 trillion in 2019. The wealth gap is getting wider every year. Parents, family members, and teachers should do everything possible to help kids buy homes as soon as they are ready. This requires educational help in every case and financial help when possible. This is a massive opportunity for mortgage and real estate professionals to help families and children with financial literacy and homeownership readiness education, and America needs this more than ever. It's never been harder for first-time buyers to achieve homeownership, but at the same time, there have never been more down payment assistance programs available in America, and there have never been more equity and resources for parents and family members to help kids get smart about money and to help kids achieve homeownership in their 20s. If you want to see more families in your database and your local community get into homeownership sooner and younger, then don't miss today's webinar with Tim Braheem, who was one of the all-time greatest loan officers in history, one of the all-time great database marketers, one of the industry's top performance coaches, and the leader of The Loan Atlas. During this webinar today, you'll learn: ✅ Effective Database Marketing Strategies: How to create targeted campaigns that resonate with clients and their families. ✅ Engaging the Next Generation: Techniques for educating your clients' children on financial literacy and homeownership and building trust with future homeowners. ✅ Quick Action Steps: Practical strategies you can implement immediately to market more effectively to your database. You'll come away with ideas to help your Realtors sell more homes and for you to do more loans for first-time buyers. Don't miss this one. It's a special opportunity to have a greater impact on families while also earning more income. Purpose and Profits, Impact and Income by leaning into your database with education and inspiration around homeownership readiness education. Join Kristin Messerli and myself today at 10 AM PST -->

PSA to Mortgage Executives and Branch Managers: What happens 30-days after an event is more important than what happens at the sales rally. It's sales rally season, and I've been speaking at numerous events, including Synergy One Lending, Inc. NMLS #1907235#1907235's Modern Up, Supreme Lending, and Paramount Residential Mortgage Group Inc. (PRMG Inc.) (big shout out to Don Goettling, Gino Fronti & Travis Olson who I did a walk-n-talk with this morning). What happens onstage at these events is incredible: masterminding, sharing best practices and inspiring each other to level up. But here's what I believe: The top 50% of most successful loan officers are the ones most likely to take action and implement new ideas arising from these events. The bottom 50% who aren't as profitable are the least likely to put these words into action. It's never been more critical for branch managers to: #1 Do weekly sales meetings centered around top takeaways from these events. #2 Ensure they have a metric for success. My personal favorite is measuring conversion (credit report divided by closed loans) #3 Every week for a month, implement skills and habits from the sales rally. There has to be a connection between the emotional anchor that happens on stage and the 30-day weekly sales meetings your branch executes. It's why I created the sales rally playbook, and why I set up the TrustEngine 10x webpage (link in the comments)–to help branch managers turn their loan officers into Modern Mortgage Advisors. Let's take a book from SynergyOne and Modern Up our skills, communication, and technology. The opportunity is here; let's be sure we're getting it. #TrustEngine  #MortgageCoach  #AlwaysBeCoaching

It is Rate & Term REFI GAMETIME! Hey Branch Managers, You have a big opportunity right now. I've been interviewing top producers, including Jeremy Forcier and many of them are KILLING IT! But here’s the deal. I’ve been talking to some folks who have huge pipelines. Others are just doing OK. Then, some are losing REFIs to servicers and online lenders because they have sharp pricing and are getting to the customer first. But even if you get there first, you WILL get shopped. Hard. It’s never been more important to use some of these strategies: 1️⃣ Multichannel approach: Call, text, AND email all in the same day! 2️⃣ Go beyond the transaction: For example, Jeremy will use scripts like, "Save $353/month OR pay off your house 7 years earlier and save $240k in interest?" Sean Herrero tells customers, "Save $353/month and grow your net worth faster!" 3️⃣ Use Mortgage Coach Total Cost Analysis to show how you're different and provide financial literacy. 4️⃣ Lead by example as a producing manager. Use the right tools, resources, and technology to empower your teams. Tomorrow @ 9 AM PT, I will interview Sean Herrero about winning with Realtors and crushing rate term REFIs. The signup link is at SavageInsights.com. During the call, we’re also defining the MODERN ADVISOR: ✅ Winning with REFIs and Realtors ✅ Selling from a modern perspective ✅ Building personal brand ✅ Winning mindset ✅ Skills and habits of a modern mortgage advisor. Let’s make it a great week, making it a goal to win by noon daily! Let’s goooo! #TrustEngine  #MortgageCoach  #AlwaysBeCoaching

As market complexities increase, so does your value. In a recent 10x interview, Jeremy Forcier shared strategies that have not only generated $17M in refis over just two weeks, but also created significant momentum in the purchase market. His approach offers a blueprint for mortgage professionals looking to thrive in today's complex landscape. #1 Embrace Market Complexity "The more challenging and confusing things get, the more important we become," Jeremy asserts. This mindset shift is crucial. In times of uncertainty, your role evolves from transactions to indispensable financial coaches. Jeremy's success stems from proactively addressing this need, positioning himself as a trusted advisor rather than just a loan originator. #2 Value-First Communication Jeremy's approach is simple and straightforward: "All you have to do is send someone something and call about it." This strategy goes beyond the traditional sales model, focusing instead on providing upfront value. By sharing market insights, personalized analyses, or strategic options before asking for anything in return, Jeremy creates natural opportunities for meaningful follow-ups. #3 The Power of Daily Disciplines As Jeremy said, "It's about following the process, doing the daily disciplines. His recent success isn't a result of a single tactic but of consistent, disciplined action. This means establishing clear, repeatable processes for client outreach and follow-up, committing to daily activities that drive business, and continuously refining approaches based on outcomes. #4 Creating Urgency Through Context One of Jeremy's most powerful tactics is comparing current market conditions to those from just a month ago. This provides concrete, relatable context for market changes, creating a sense of movement that encourages action. It's not about pressuring clients but about illuminating time-sensitive opportunities. #5 Transparency as a Competitive Advantage "Don't be afraid to share the strategy," said Jeremy. He doesn’t try to withhold information to preserve his value. Instead, his open approach to sharing strategies and insights builds trust, educates clients, and positions him as a consultant rather than just a service provider. Jeremy's success in both the refi and purchase markets is the winning blueprint for mortgage professionals today. By focusing on becoming invaluable advisors, consistently delivering value, maintaining disciplined processes, contextualizing market movements, and embracing transparency, you can create significant opportunities in any market condition. The challenge for our industry is clear: Evolve beyond traditional transaction-focused models to become true financial guides for our clients. Jeremy's results suggest that this shift not only benefits our clients but also drives substantial business growth. In the comments I’ve included an incredible TCA that Jeremy used for REFI now and future. #TrustEngine  #MortgageCoach  #AlwaysBeCoaching

🔥 3 Strategies to Win More REFIs🔥 Check out our interactive playbook to see how our Sales Intelligence Platform will help you close more loans and win in this highly competitive rate shopping market.

It's time to Modern UP or get left behind! I just had the privilege of delivering this message at SynergyOne's inspiring sales rally. Their theme? "Modern UP" - and let me tell you, it's exactly what our industry needs right now. At the event they had "Modern UP" t-shirts with the capital UP. This is not just clever branding - it’s a rallying cry for our entire industry to modernize and upgrade our loan officers. Key takeaways from the rally: 1. The winning formula: Technology + Leadership. SynergyOne's commitment to cutting-edge tech and robust leadership development is setting a new standard. 2. Producing managers, take note! Your role in modernizing and upgrading loan officers has never been more critical. You're the driving force behind this upward momentum. A big shoutout to Steve Majerus, Aaron Nemec, Jonathan "JJ" Jerotz, and the whole team for their visionary approach. Your investment in technology, training, and leadership isn't just upgrading SynergyOne - it's elevating our entire industry. Remember: 2024 is the year to "Modern UP." Whether you're a loan officer, a producing manager, or anywhere in between, the time to level up is now. Upgrade your skills, embrace new technologies, and push beyond your limits. Let's not just adapt to the future of mortgage lending - let's create it. Together, we can Modern UP and revolutionize our industry! #TrustEngine  #MortgageCoach  #AlwaysBeCoaching

New data on the lock-in effect.