Dave Van Dyke’s Post

New Media Metrics Nielsen has a new way of tracking attention among media companies — including digital upstarts. The idea is simple: Look at all of the TV time a big media company commands — via its streaming channels, but also its traditional broadcast and cable TV stations — and produce a single metric that measures viewership share. That means, for instance, that Disney doesn't just get credit for ABC and ESPN and its other channels, but Disney+ and Hulu and ESPN+. Paramount gets credit for its streaming channels and its cable networks and CBS.

Launching FAST Channels can be challenging, but following standard business practices can make it profitable and pave the way for the future of Linear Broadcast Television. As explained on fastbroadcaster.com, FAST channels power streaming platforms that offer free access to linear and on-demand content, supported by ads. They have been growing in popularity as more consumers cut the cord and look for alternatives to traditional pay-TV services. It is important to note that FAST is not a new genre or format of TV, but rather a new way of delivering content. Are you ready to take on the challenge and be a part of the future of television https://lnkd.in/eu6QDjuJ

The distinction between linear and Connected TV is fading, with 74% of households watching both. Consumers define 'TV' as anything on a TV screen, and streaming services are adopting traditional TV practices like ads and live content. Nearly 75% of marketers agree that combining linear and CTV ads is more effective, helping brands reach viewers efficiently, expand reach, and benefit from linear's brand lift. Explore our new research on optimizing TV investments for 2025 and beyond!

Nielsen's Media Distributor Gauge for June is out, and "Disney holds top spot driven by strong Disney+ performance." The gauge reflects total viewing by distributor across broadcast, cable, and streaming consumption through a television screen. According to Nielsen, broadcast and cable saw a bump from NBA and NHL finals, and presidential debate, but to no surprise the majority of TV consumption came via streaming. Streaming jumped to 40.3% in June, the highest share of TV usage in the history of their measurement. https://lnkd.in/gVhUSgxr

Our recent survey highlights some exciting trends among avid men's sports fans and their TV viewing habits! 🏅 Nearly 70% of these fans watch streaming TV “often,” showcasing their preference for on-demand content across all platforms—broadcast, cable, and streaming. 📺✨ When it comes to specific streaming services, 54% of avid fans report watching Amazon Prime daily or weekly, followed by 47% for Netflix and 35% for Hulu. This is a clear contrast to the overall adult population surveyed, who watch less frequently across these platforms. It’s evident that sports fans are leading the charge in the streaming revolution! Which platform do you prefer for your sports fix? Let us know! 🏆 causewaysolutions.com #CausewaySolutions #SportsFans #StreamingTrends #TVViewingHabits #SurveyInsights

Viewership of both linear and streaming television is at a peak right now: the fall television season is in full swing, football season is underway, and we’re entering the prime season for streaming TV consumption. To capitalize on these high viewership numbers, local advertisers are tapping into cross-platform campaigns to reach viewers who are tuning in. Read our new blog to learn about how cross-tv incremental reach and frequency reach can maximize viewership trends during the holiday season: https://hubs.li/Q02Zln7Z0

New Research! Go download latest AudienceXpress European Marketers Survey 2025: 90% of marketers (EU5) expect to spend more on FAST and AVOD in 2025. 70% of marketers regard ATTENTION as an important metric. 58% of marketers think it's Time for TV to get rid of GRPs 51% of Streaming TV budgets would come from Social Media and Online Video (OLV) budgets. #FreeWheelEmp https://bit.ly/4fLGHFj

Movies and popcorn. Sprinkles and ice cream. Linear and Connected TV advertising. Some things are just better together. Nielsen reports that streaming now makes up 38% of TV usage, but linear TV still dominates with 51% thanks to live events and sports. And get this—70% of households use both streaming services and cable TV. So, why should advertisers choose one when they can have both? Combining linear and CTV means reaching audiences wherever they watch, reinforcing your brand message, and tapping into incremental reach. Ready to maximize your TV strategy? Dive into the power of combining linear and Connected TV. #Media #ConnectedTV #Marketing

New article! 🤩 In the latest issue of TVBEurope, Geoff Gordon, VP Marketing, gives us his insights on how the creator economy is transforming the broadcast and media industry. "Traditional TV broadcasters have been battling with declining viewership and reduced ad revenue for some time, and now streaming services are faced with challenges of their own, such as a saturated market, high operating costs and a diluted subscriber base..." Don't miss out! View the issue's 'Final Word' here, pg. 50 🥳https://lnkd.in/ekHA3cqP

📺 Time to rethink TV ad sales! Alan Wolk piece highlights the inefficiency of selling linear and streaming TV separately. Key takeaways: Viewers don't differentiate between linear and streaming - it's all "TV" We should categorize inventory as "premium" vs "non-premium" across platforms Premium content = direct sales, Non-premium = programmatic/automated This approach has increased CPMs and profitability in markets outside the US https://lnkd.in/ePuPcwG8