Causeway Solutions, LLC’s Post

Is FAST Streaming Taking Over Primetime? 📺 A recent study from Xumo and FASTMaster Consulting reveals that Free Ad-Supported Streaming Television (FAST) channels are becoming a primary choice for many Americans during primetime. A third of adults now regularly watch FAST channels in the evening, spending an average of one hour and 40 minutes—comparable to time spent on gaming, social media, and cable TV. What's fascinating is that FAST channels complement rather than replace other viewing options. The study dispels the myth that FAST channels are secondary or supplementary; instead, they are becoming a primary choice for many viewers. FAST viewers are young, diverse, and highly engaged, with 86% also subscribing to at least one paid streaming service. As traditional and digital media continue to merge, FAST channels are proving to be a significant player in the entertainment landscape. They offer an appealing alternative that fits seamlessly into viewers' media consumption habits. Will FAST channels continue to grow, or is this a passing trend? 🤔 #StreamingWars #MediaTrends #FASTChannels #DigitalTransformation #ContentConsumption #StreamingMedia, #Television

New Media Metrics Nielsen has a new way of tracking attention among media companies — including digital upstarts. The idea is simple: Look at all of the TV time a big media company commands — via its streaming channels, but also its traditional broadcast and cable TV stations — and produce a single metric that measures viewership share. That means, for instance, that Disney doesn't just get credit for ABC and ESPN and its other channels, but Disney+ and Hulu and ESPN+. Paramount gets credit for its streaming channels and its cable networks and CBS.

New Media Metrics Nielsen has a new way of tracking attention among media companies — including digital upstarts. The idea is simple: Look at all of the TV time a big media company commands — via its streaming channels, but also its traditional broadcast and cable TV stations — and produce a single metric that measures viewership share. That means, for instance, that Disney doesn't just get credit for ABC and ESPN and its other channels, but Disney+ and Hulu and ESPN+. Paramount gets credit for its streaming channels and its cable networks and CBS.

"If it weren't for electricity, we'd all be watching television by candlelight." - George Gobel As of 2023, Americans spend an average of 3.38 hours per day watching digital video, including #streamingvideo. This amounts to over 21 hours per week, comparable to a part-time job's time commitment. In June 2024, streaming accounted for 40.3% of total TV usage, the highest share ever reported. - Subscription services - 83% of US households used a paid subscription video service like Netflix or Hulu in 2023. - Ad-supported services - 50% of consumers who watch online videos use a free or paid ad-supported streaming service. Is your business connected to (Connected TV) #CTV?

New Research! Go download latest AudienceXpress European Marketers Survey 2025: 90% of marketers (EU5) expect to spend more on FAST and AVOD in 2025. 70% of marketers regard ATTENTION as an important metric. 58% of marketers think it's Time for TV to get rid of GRPs 51% of Streaming TV budgets would come from Social Media and Online Video (OLV) budgets. #FreeWheelEmp https://bit.ly/4fLGHFj

It is the perfect time to switch to an online-first approach. Why? Cause tv watch time is lower than ever. 📺 📲 𝗧𝗶𝗺𝗲𝘀 𝗮𝗿𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 It’s no surprise to us, but in the recently published Telecompaper report it has been stated that within the first quarter of 2024, the watch time for streaming services was 25%, while live tv only reached 22%.  📈 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? 𝗚𝗼 𝗳𝗼𝗿 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Consumers between 25-35 only spend 15% of their watch time on tv and spend twice as much time on streaming services. 🎯 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? It changes the advertising game. Tv advertising is still effective, but your viewers might not watch tv as much as they used to. With the  rising prices for advertising on tv, now is the time to go for an online-first approach. Does your brand believe in the future of digital-first advertising? #commercials #SVOD #grp

I'm sure you've noticed your streaming platform of choice has more and more live sports content. With an abundance of premium sports ad inventory now available programmatically, it is the perfect time to get your agency or brand in the game. Whether you're targeting locally or nationally, having a rock solid CTV advertising strategy will have huge impacts on your business. What teams or events would you want your ads next to?

Is FAST.. fast? No speed involved here… FAST is an acronym and stands for Free Ad-Supported Streaming Television. In essence it’s a new approach which is similar to the traditional linear model for TV channels, but content is delivered with no geographical restrictions through the internet, allowing viewers to access content from anywhere at no direct cost. Some examples are Pluto TV, Peacock, The Roku Channel, IMDb TV, and Samsung TV+.   What’s the business model?   Unlike the traditional subscription model, FAST channels offer no-cost streaming for viewers by programmatically inserting ads into a would-be ad break. The business model is therefore based on content monetisation.   Why was it important to shed light on this new approach to content delivery?  First of all, we love clarity.  Secondly, our increased involvement in playout projects, inspired this post.   Our technology solutions are designed to support various playout approaches, from FAST to subscription-based channels, as well as flexible monetisation strategies.   If you're interested in gaining a deeper understanding in any of the above or need support with your playout strategy, feel free to connect. You deserve the clarity you need!   https://lnkd.in/gADmJ5YA #technology #FAST #expertise #playout #broadcast #monetize #contentdelivery #broadcastmedia #findoutmore

48% of ESPN's Monday Night Football’s week 2 viewership came via streaming, with 52% from traditional TV / Set Top Box, up from 42% in Week 1. As brands continue to evolve and find ways to reach consumers, sports streaming needs to be a part of the equation. Publisher direct with Good Karma allows brands the ability to forecast and reserve inventory in all ESPN's streaming platforms

How fast is FAST?