PROST! der Beifall I survived my first Toy Fair, Nuremberg Spielwarenmesse (I was always a Kowloon guy) and it was an amazing, gratifying experience. It was massive…too vast for my eye to grasp. To me, it was a strategy game, plotting my way from Hall 12.0 to 12.1 to 4.0 and back. It was fast, strangely calm, organized, and fulfilling. Aside from a hell of a cardio workout, it was fun schmoozing with our global clients, colleagues, and friends old and new, and looking at the toy world from a macro lens. It was Weiner Schnitzel and beer, smiles and handshakes, and products too numerous to count across every category of play. My experience at Nuremberg was a reminder that I work and play in an industry unlike any other. How lucky am I to be among such an interesting, quirky, empowered, passionate, international group of big kids? As I walked the halls, I couldn’t help but notice that everyone I passed had a twinkle in their eye, a hop in their step, and a smile on their face. And that was before the Red Night parties started. Nuremberg kicked off 2024 and set the stage for an exciting year ahead. If we managed to miss each other, feel free to reach out and say hi. #blueplatemedia #bpms #NurembergToyFair #Nuremberg #ToyFair #toyindustry #marketing #mediaplanning #licensing
Lisa Orman
9mo
So glad you enjoyed the show. I hope to go next year.
Marc Mitry
9mo
Mossed you there hope to see you soon David
Ron Cantor
9mo
A great recap of your takeaways from the Nuremberg experience, David!!! Thanks for sharing!!! I've been there many times but did not make the trip this year, and I think you summed it up very well!!! 🙂
The joy of toys is timeless, David Becker. How do you envision the future of the toy industry after this experience?
Raquel Roca
9mo
So glad to meet you and Denise at Nuremberg. See you soon in US!
Blue Plate Media Services
9moGreat to see you, and the IMC team, too. And please tell Albert that wine was amazing :)