"2024 in Focus: Fashion’s Role in Shaping Political Statements and Identity"
Take for example, the color Pink…
For the past century, the color pink has been associated with the gendering of young girls. It is more than common to see pink balloons when a girl is born and blue balloons when a boy is born. However, before pink was strictly transformed into a marketing purpose color, back in the 18th century, in the West, pink was a color preferred for elite boys rather than girls.
Pink, which can sometimes be seen as girly and weak, is now a color used by many, including politicians, to show strength and a way to push against gender stereotyping. The use of the pink ribbons for breast cancer awareness back in 1992 is one of the earliest examples of this.
In 2016, a salmon-shaded pink color, which was given the name of “millennial pink,” went viral. Famous brands such as Acne Studios and Glossier used this shade of pink for their logo and packaging. These brands were all aimed at young women, representing a new kind of modern womanhood that was authentic, empowered, and outspoken. The “millennial pink” is a much more gender-neutral color compared to the brighter pink we are used to seeing on packages oriented towards younger girls. Looking at the historical context, during the birth of the “millennial pink,” the world was in the presence of the rise of fourth-wave feminism and Hilary Clinton’s presidential candidacy.
Several political figures have been seen supporting a pink pantsuit. In 2019, Alexandria Ocasio-Cortez wore a pink pantsuit when the Congress passed the Violence Against Women Act, and tweeted saying, “On Capitol Hill we wear pink.” Other political figures, such as Nancy Pelosi, have also been seen in pink pantsuits in the past. It is also a color that helps you stand out in a crowd.
A group of people posing for a photo Description automatically generated with medium confidence
In 2020, social media witnessed yet another rise in the color pink, this time, it was called the “political pink.” As the US presidential elections were approaching, several celebrities started posting photos of themselves in pink suits. Andrew Burnstine, associate professor at Lynn University, explains, “to the millions of people who are demanding change in our political system, and to American democracy, the color pink is the new battle-cry.”
Photographer David E Kelly & Sportswear Distribution at BB Authentic Original Sportswear
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