David Jenkins’ Post

The beauty market is not just booming; it's a realm where innovation intersects with iconic branding. Ever wondered how leading iconic brands like Dove or GHD obtained their massive market share, while maintaining their dominance in product categories, enjoying an almost "unfair" competitive edge and unique 'moat' that has lasted for decades? Through my research and observation, I found a common denominator emerges: IP protection, specifically patents, safeguarding their innovations allowing them to outpace their competitors. Click here to see our clear points of defensible differentiation and a unique unfair advantage. https://lnkd.in/gVKqfBWx Dove patented its Beauty Bar in 1950, redefining skincare standards. LUSH patented their Shampoo Bar in 1989, transforming hair care with a pioneering approach. L'Oréal patented their synthetic hair dye in 1907, launching their journey to becoming a global powerhouse. Gillette patented their safety razor in 1904, setting a precedent in personal grooming. ghd (Good Hair Day) patented their groundbreaking hair straighteners 2001, quickly ascending to the apex of hairstyling tools. Dyson patented their hair dryer in 2016, and despite its hefty price, they’ve cultivated a dedicated customer base, showcasing how patents can drive innovation, revenue, and growth across diverse industries. These patents granted brands exclusive rights to dominate their markets, shielding them from direct competition until the patents lapsed. This window of exclusivity allowed them to establish a stronghold, positioning themselves as market leaders long before facing replicas or similar products from competitors. Combining the strengths of both versions, here’s a harmonized revision that captures the strategic essence and the foresight behind the use of US patents at Marie Ernst®: At Marie Ernst®, our defensible points of differentiation and our unique competitive advantage are firmly rooted in our US Patents. This was a strategic decision I made from the very beginning. When I launched Marie Ernst®, investing in securing US patents was prioritized as a foundation for long-term growth. I chose this over quick customer acquisition through online advertising. Opting for patent protection was my deliberate strategy to shield our innovations from being duplicated by larger competitors who could potentially offer the same product at a lower price point, thereby enticing away our customers. This foresight to leverage IP protection not only sets Marie Ernst® apart in a competitive marketplace but also underscores our dedication to innovation and excellence. It reflects our commitment to sustainable growth by securing a niche for our products, well-protected from the direct competition, ensuring that Marie Ernst® continues to thrive on innovation and customer loyalty.

🟢 Honest personal care brand with Taapsee Pannu as thier brand Ambassador.. ✴️Arata 📢People around the globe are switching to chemical-free & non-toxic personal care products. The new trends in personal care brands show that over 40% of consumers are inclined to the products and brands that fit into their healthy lifestyle and contain wellness benefits without any chemicals. ➡️ARATA is a personal care startup that offers trustworthy and credible skin care and hair care products. The vision and mission of the Company are to make clean labels, high-performing, safe, and effective hair care solutions. Arata is an environment-friendly startup that uses not only non-toxic ingredients, for their products but its packaging is also 100% recyclable. ⏩️Founders : 1️⃣ Dhruv Madhok Completed his graduation from the University of Southern California - Marshall School of Business. Earlier he has worked with KPMG and PVR limited. He is the Director of ARATA. 2️⃣ Dhruv Bhasin Completed his Master's in Management from the University of Surrey, and B.Sc in Business Studies from Lancaster University. 💡The idea for starting up came when (Dhruv) Bhasin's mother was boiling flaxseeds to make a natural hair gel for him to use. He sent Dhruv Madhok a sample, and he loved it. And that's how they realized there is an opportunity for safe styling products. They also discovered that the opportunity is significantly larger, not only limited to styling but in general hair care and other categories. ⏺️Bhasin shares that it all began one evening in January 2016, when he decided to use his mother’s homemade hair gel recipe to style his hair for Madhok’s wedding celebrations. When Madhok asked him if he was concerned about his hair falling or whitening from the excessive use of it, he explained that his hair gel was 100% natural and made with organic flaxseeds. The next day, he sent a sample of the hair gel to Madhok, who tried it and noticed that it held his hair just as well as any other hair gel on the market. Excited, Madhok immediately called him up and said, “Let’s make this gel for everyone looking for a safe alternative to style their hair.” 📈They have appointed Taapsee Pannu as a brand ambassador for Arata's curl care range, With this association, the brand aims to leverage Pannu’s followers and fans that have curly hair and target potential consumers. 🧲Arata has recently appeared on Shark Tank India Season 3. 🗂The pitch, backed by an initial request for INR 1 crore for a 1.25% equity stake at an INR 80 crore valuation, prompted insightful inquiries from the Sharks. 🤝In a climactic turn, Arata clinched a deal, securing INR 1 crore for a 1.33% equity stake, coupled with 0.67% Advisory Equity from the dynamic duo of Namita Thapar and Vineeta Singh. This strategic alliance marks a pivotal milestone in Arata's trajectory, propelling it toward greater heights in the competitive landscape of haircare brands. ➡️ Follow Abhijeet Roy for more Stories.

An exciting week in the beauty landscape with a record-breaking IPO, new store openings and a campaign with a cause from our very own LOOKFANTASTIC.COM. Here's a round-up:   🇬🇧 Glossier, Inc. Expands UK Presence with Space NK Partnership: Glossier announced a partnership with Space NK, a move that will expand its presence in the UK and Ireland, both in-store and online, starting June 8. ☀ LOOKFANTASTIC.COM: Advocates Skin Health with VAT Removal: Lookfantastic joins the campaign for skin health by eliminating VAT costs on core SPF products, promoting accessibility to essential sun protection and urging governmental action. 🌹 Rosie Huntington-Whiteley Steps Down from Rose Inc: After six years at the helm of Rose Inc, Rosie Huntington-Whiteley bids farewell as the brand transitions ownership following its acquisition by AA Investments. 💰 Puig Makes Waves with Largest IPO in Europe: Puig, the premium beauty group brands like Charlotte Tilbury Beauty and BYREDO, debuted on European stock exchanges with a €3 billion IPO, marking the largest offering in Europe this year. 💼 Three Ships Beauty Secures Investment for Expansion: Canadian skincare brand Three Ships Beauty secures a significant $3.5 million investment, fueling its expansion into the U.S. market and fortifying its brand presence. 🕯 Diptyque Paris Unveils New Store Concept: Diptyque debuts its innovative store concept, Maisons Diptyque, with the opening of a flagship boutique in London's prestigious New Bond Street, signaling a new era of luxury retail experiences. 💇♀️ Shane Wolf to Lead Aveda and Bumble and bumble: Estée Lauder appoints Shane Wolf to spearhead global brands Aveda and Bumble and bumble, leveraging his extensive background in the hairdressing industry to drive growth and innovation. 📈 ODDITY Reports Record Revenue: Oddity celebrates a milestone with a remarkable 28% increase in net revenue, propelled by the success of cosmetics brand IL MAKIAGE, underscoring its position as a leader in the beauty industry. 🌍 3INA Achieves B Corp Certification: Spanish beauty brand 3INA makes history as the first global colour cosmetics brand to achieve B Corp certification, affirming its commitment to sustainability and ethical business practices. 💫 Henry Rose Welcomes New CEO: Genderless fine fragrance brand Henry Rose appoints Laure de Metz as its new CEO, signalling a strategic move towards ambitious growth under her leadership.   Stay tuned for more updates on the ever-evolving world of health and beauty! #Beauty #Health #InnovationInBeauty #Commerce #Fulfilment #DigitalMarketing #THGIngenuity

5W Beauty just returned from Cosmoprof Miami and are feeling inspired by the innovation taking over the beauty industry. We've pulled together a recap of the top trends we noticed and believe are going to shape 2024. Here's a sneak peek: - Ingredient-centric brands shine a spotlight on hero ingredients. - Protective personal care emphasizes the importance of skincare as a form of self-care and protection. - Less is more hair tools are small but pack a mighty punch. https://lnkd.in/ehe7gWwM

In this article, Kantar explain how in the world of TikTok beauty gurus, one might expect a 108-year-old brand to struggle to compete. But over the past century, Maybelline has managed to reinvent itself time and again. The brand's story holds lessons for all brands about the power of meaningful difference. #beauty #cosmetics #skincare #beautyindustry #beautybusiness

💄✨ Why we're willing to spend more 💵 on beauty products 🧴 than ever before? The beauty industry is experiencing a revolution, with consumers investing more in skincare and cosmetics than ever before. What's driving this trend? From the rise of self-care and wellness to social media influence and technological advancements, consumers are prioritizing quality, efficacy, and self-expression in their beauty purchases. 💫 #BeautyRevolution #SkincareTrends #SelfCareJourney

When you last purchased personal care items (skincare, hair care, etc.), what stood out to you the most? Was it particular colors, a specific style of packaging, or perhaps a preference for natural or luxurious aesthetics? Why did these stand out to you? These questions are just a glimpse into the significance of customized packaging in the personal care sector by putting you in the shoes of a consumer staring down shelves of products. In the constantly developing and evolving landscape of the personal care industry, standing out is essential for brands. Consumers are bombarded with countless products ranging from skincare to hair care to everything in between and one strategy that has proven to be incredibly effective in this regard is custom packaging. Merchant Boxes was created to help your brand stand out amongst the competition through creative, innovative, eye-catching packaging. Read the full blog to see why creating custom packaging for your brand is crucial to long-term success. buff.ly/49XwCSt #personalcare #skincare #haircare #custompackaging #merchantboxes #custom #packaging

This article captures results for the beauty industry in 2023, which saw a significant increase in sales, growing 14% to $31.7 billion, while the mass market beauty sector also experienced growth with a 6% increase. Makeup led the growth in the prestige channel, and skincare was the top category based on units sold, with similar trends observed in the mass market. Given these trends, particularly in prestige makeup, it's intriguing to consider how this resurgence in the beauty industry may correlate with post-pandemic shifts, such as consumers returning to office work and possibly wearing more makeup than they did while working from home. Also, how do sales compare to pre-pandemic results? Growth streak continues for U.S. beauty industry | Chain Store Age https://bit.ly/3SFWbBx

I recently wrote an article for COVETEUR unpacking the science behind colour psychology and how it influences beauty packaging design. I spoke with some of my favourite brands, such as MONDAY Haircare, DECIEM | THE ABNORMAL BEAUTY COMPANY, and Ultra Violette Skincare, to psychologically understand the thought that goes into traditional and unconventional packaging selections. Take a read below! https://lnkd.in/gcg_xq4A

The beauty industry, with its vast expanse and ever-evolving nature, encompasses a variety of sub-industries, each with its unique characteristics and consumer offerings. Understanding the nuances of these segments is essential for professionals navigating this space. Here’s a concise overview of the main differences between various sub-industries within the beauty sector: 1. Skincare: Focused on maintaining and enhancing the skin’s health and appearance. It ranges from daily care products to specialized treatments targeting specific concerns. Innovation here often revolves around natural ingredients, sustainable packaging, and scientifically-backed formulations. 2. Cosmetics and Makeup: This vibrant segment is dedicated to products that enhance facial and body aesthetics. It’s marked by seasonal trends, color innovation, and the constant introduction of new application technologies. The makeup industry is highly influenced by celebrity endorsements and social media trends. 3. Hair Care and Styling: Encompasses products and services aimed at maintaining hair health, styling, and coloring. This sub-industry is distinguished by its focus on personalization, with products tailored to different hair types, concerns, and styling preferences. 4. Fragrance: This niche, yet significant category, focuses on the creation of perfumes and scented products. It’s characterized by the art of scent composition and often intersects with luxury branding and marketing. 5. Nail Care: Dedicated to the beautification and health of nails, this segment includes nail polishes, treatments, and enhancements. Innovation here is often in the realm of long-lasting formulas and at-home application techniques. 6. Beauty Tech: A rapidly growing sector that encompasses tools and devices enhancing or facilitating beauty routines. This includes everything from skincare devices to hair styling tools, with a strong focus on incorporating digital technology and AI for personalized experiences. 7. Wellness and Beauty Supplements: This emerging sector focuses on beauty from within, offering products like vitamins, supplements, and nutraceuticals designed to enhance beauty by improving overall health. Each sub-industry, while part of the broader beauty ecosystem, caters to specific consumer needs and preferences, driven by distinct trends and technological advancements. For professionals in the beauty industry, recognizing these differences is key to identifying opportunities, innovating, and ultimately succeeding in this diverse and dynamic market. As we look to the future, the lines between these sub-industries may blur further, driven by consumer demand for holistic, multi-functional products that span across traditional categories.