David LaDuca’s Post

The next TRU Community Gathering on Zoom: DO ALL THESE MUSICALS BELONG ON BROADWAY? Friday 6/28/24, at 5:00pm ET In the room: FRANKIE DAILY, new works director of NAMT (National Association for Musical Theater); and PETER FILICHIA, former New York-based theater critic for The Star-Ledger, writer and historian of the American musical theater. In 2023-24 season 15 new musicals opened on Broadway, the highest number since the 2016-17 season. Assumptions about what constitutes a Broadway musical have changed over the decades and the financial challenges of off-Broadway have lured some smaller shows into the commercial spotlight. Nevertheless, some musicals have found a level of success without the Broadway stamp of approval. Are there realistic criteria for success other than being a Broadway blockbuster? To make a reservation for this free event, go to the link: https://lnkd.in/e3pBWZN2

The first three paragraphs of the article are spot on.

This is a massive win for Broadway. This is the first new musical to recoup since the pandemic that wasn't around before the pandemic . . . which means I don't think it got "save our stages" $ to restart. So, how did & Juliet do it? From the outside, I see three reasons. 1) It's not just a great show, it's a great FUN show, which is what audiences want to see. 2) They get a family audience, so the average order is probably closer to 3 than 2. Sure, fun date night, but the teens love it, too. 3) The music. Duh. OH and a bonus . . . which may be the most important. 4) It had a $17mm capitalization. In the sea of capitalizations over $20mm, they kept theirs down. The degree of difficulty for recouping a Broadway show is higher than ever. Super props to the great producing by #MaxMartin, #TimHeadington, #TheresaSteelePage, #JennyPetersson, Martin Dodd, and Eva Price. Let's hope this starts a trend! https://lnkd.in/eSXvfd-2

🎭✨ Musicals: The Gateway Drug of the Theatre World! 🌟✨ Playwright Chris Bush reflects on the magic of this art form after the success of two diverse shows, "Fantastically Great Women Who Changed the World" and "Standing at the Sky’s Edge." 🌈 From the upbeat, pop-tastic feminist family entertainment to the poignant exploration of postwar Britain, these shows may seem worlds apart, but they share a common goal – to enchant first-time theatre-goers. 👶👨🦳 "Fantastically Great Women" targets children and their guardians, sparking potential lifelong love for the theatre. Chris acknowledges the pressure to deliver excellence, knowing that captivating a young audience is no easy feat. Children, discerning and honest, can either be hooked for life or turned away by a lackluster experience. 🏙️ On the other hand, "Sky’s Edge," not a children's show, attracted a unique set of first-time theatre enthusiasts – primarily Richard Hawley fans in Sheffield. Many, initially skeptical of theatre, left as converts, highlighting the power of musicals as a welcoming introduction to live theatre. 🎶 Musicals often serve as people's first encounter with the magic of the stage, possibly because of their familiarity with existing work or the ease of sampling songs online. Chris emphasizes the responsibility of musical theatre writers in creating engaging, relatable stories that captivate audiences, regardless of their familiarity with the medium. 🌟 Making work for theatre novices involves crafting stories that are engaging, characters that feel real, and experiences that are thrilling and live. Musicals, with their blend of intimacy and spectacle, provide an ideal introduction to the magic of theatre, offering big emotions, epic sweep, and a sense of shared communion. 🚀 There should never be an entry test to enjoying art, and the best musicals understand this, gripping their audience from the first bars to the final note. What better way to ignite a lifetime's passion? 🌟🎶 #MusicalsMagic #TheatreNovice #ArtForAll #TheatreLove 🎭✨

How Hollywood Glamour Is Reviving the Endangered Broadway Play George Clooney, Robert Downey Jr., Denzel Washington and Mia Farrow are coming to Broadway, where some producers see plays with stars as safer bets than musicals. The pay on Broadway is not Hollywood-high, but it’s not bad — in commercial productions, stars are often given a negotiated base salary plus a percentage either of the box office or of any profit. As with everything on Broadway, finances play a role. The money risked by investors on plays is much lower than on musicals, which tend to have bigger casts, more elaborate sets, and, of course, musicians, and which have become increasingly expensive to produce. A new musical these days often costs more than $20 million to bring to Broadway — “Boop!” a new musical based on Betty Boop that is opening next spring, is being capitalized for up to $26 million. Plays generally cost less than half as much — the “Romeo and Juliet” revival is being capitalized for up to $7 million, according to a filing with the Securities and Exchange Commission. Of course, the potential upside is also lower. A successful play might return 30 percent to investors; the musical juggernauts (which are few and far between) can return many times that by sustaining long runs in large theaters and spinning off tours. (Of the 24 new Broadway musicals that opened over the last two seasons, only one, “& Juliet,” has become profitable thus far. Two others, “Hell’s Kitchen” and “The Outsiders,” have plausible paths to profitability, but it is too soon to know for sure.) Broadway had been on a remarkable upward trajectory in the years preceding the pandemic, but then tumbled; during the 2023-24 season, total attendance was still 17 percent lower than it had been the last full season before the pandemic.

🎶Integration of music and narrative, a dance of words and rhythm, creating a symphony of emotions.💃🕺 Choreography isn't just for the dance floor, it's in every beat of our story.📖 Each note, each step, resonates with raw emotion, painting a vivid picture of our journey.🎨🖌️ The key elements of a musical. They're not just in Broadway, they're in every chapter of our lives.🔑🎭 So, let's orchestrate our narrative, choreograph our dance, and compose our symphony.🎼🎹 Because life, my friends, is the greatest musical of all.🌟🎬 For more information Visit us at www.kaikanamusicals.com. #MusicNarrative, #ChoreographyDance, #EmotionalResonance, #Expressiveness, #MusicalElements, #TheatricalMagic, #AllInOneLicenses, #KaikanaMusicals #Musicals #Musicalshow #MusicalSinger #MusicalTheatre #CreativiteMusicals #TheMusicals

While I may have an acting degree, I've never been a huge musical person. That being said, I knew exactly what I was in for when I watched Mean Girls yesterday. Unfortunately, based on the number of groans that accompanied each song, I could tell a lot of audience members felt swindled. As a marketer, I'm torn... On one hand, from a business perspective, the marketing team made a bold move that paid off. They knew movie musicals don't typically bring in the numbers so they honed in on "remake" energy and won over the box office. A clever marketing tactic, right? 🤷♀️ I'm not so sure. Is leaving your audience in the dark good marketing? Is it good for your brand image and customer loyalty to suggest people are purchasing one thing when they're actually purchasing another? Not to mention the vanity metrics! 🙄 A lot of people either don't like musicals or don't think they translate well to film, and yet these box office numbers now suggest the opposite. How will these metrics impact decision-making going forward? Personally, I cringed at the Mean Girls marketing because it felt disingenuous. If you won't cater to the average consumer, at least own it! Own that your product might not be for everyone – own that it might be more niche. Like Brian Chesky said, "Build something 100 people love, not something 1 million people kind of like." In the end, I recognize that Paramount isn't going to lose patrons after this. So long as they keep churning out movies, they'll fill seats. But I think smaller companies should avoid following in their marketing footsteps – most of us can't afford to disappoint through deception. 💔 If you work in marketing or saw the movie, I'd love to hear your thoughts! #MeanGirls #Marketing

Six the musical. Letter attached > > > https://wix.to/wVgiDj7

🎙️Clip your Lav Mic between your 2nd and 3rd button of your shirt. This is the ideal placement so sound won't be blocked by your face and mic won't be rubbing against your neck. or you can try placing your Mic in your hair 🤣 Have you ever seen opera singers do this? #audioproduction #videomarketing #videoproduction #video