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In a recent Q&A with Vodafone's Daniel Mogridge, that focused on the evolving landscape of CTV, Daniel emphasized the importance of advocating for a fundamental approach to ads where audience engagement takes precedence. https://lnkd.in/eaj4283C As expected, the challenge of measurement in CTV was stressed, as the industry strives to understand audience behavior data to leverage new opportunities effectively and integrate CTV holistically into media plans. If you are at Cannes Lions, stop by our panel for a look at some of the ways these concerns and others are being addressed! Sign up below! #DigitalMarketing #CTV #AdvertisingTrends #MediaPlanning #CreativeStrategy #canneslions2024 #adform
Join us @ Cannes! As Connected TV (CTV) becomes an attractive platform for businesses, high-quality advertising is paramount. This panel at Empower Cafe will explore the challenges of maintaining a premium advertising environment on CTV, addressing concerns from technological, subscription-based, and traditional TV perspectives. Featuring Robin Langford, Premium Content Editor, Performance Marketing World; Lauren Barnett, Agency Lead, Samsung Ads; Vicky Foster, VP Global Commercial Partnerships, Adform and Kimberly Brown Oredugba, Vice President, MediaLink. Register here: https://lnkd.in/d328xzmH #adform #CannesLions #CannesLions2024
