Co-Founder & CEO, Symitri | Safeguarding privacy | Driving transparency | Building the sustainable future for trusted advertising
For those that follow Tim Peterson at Digiday, you'll probably agree that his explainer videos are highly informative and easy to digest. I recommend spending nine minutes absorbing Tim's latest on the nexus of targeted advertising, children and CTV. Children's focused privacy legislation is a level (or seven) up from adult-oriented privacy laws. And I'd argue, rightfully so. Notwithstanding all the somewhat obvious reasons about how impressionable and easily influenced children are relative to adults, there is just far more risk of digital exploitation and undue influence given the vast amounts of data collection we know our supply-chain is capable of doing. Legal guardrails that require affirmative parental consent enable responsible adults to establish controls when it comes to data collected about their children, whether utilized for advertising or any other purpose. We shouldn't be arguing about this goal. What's problematic is how complicated it can become to adhere to these children-oriented online privacy regs. Which is why its on all of us in advertising to invest time learning about the laws and evaluating the impact that children's privacy regulations will have on our businesses. This is especially true when it comes to data collection and use via shared household devices, such as connected televisions. Thank you, Tim, for another insightful episode. It's time to all get with the program on #coppa, #onlineprivacy and how it all comes together with #ctvadvertising.
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