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Creating value from customer engagement with IA/AI

Interesting article on Gen AI in Pharma from Mckinsey. Generative AI in the pharmaceutical industry | McKinsey. https://lnkd.in/ehKysxdf Highlights the really big customer insight opportunity in Medical that we at KAI Conversations are already exploiting alongside commercial optimisation with a number of Top 20 global pharma businesses. The hype vs reality pieces highlights the real practical difficulties and why using GenAI alone isn't enough.

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