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Why So Serious? The Key to Comedy in Advertising 💬 We can all use a good laugh! LBB (Little Black Book) hosted an awesome panel today featuring Gary Steele, Chief Creative Officer at DDB Group Aotearoa NZ, on the power of comedy in modern marketing. Gary touched on why humor is so effective when executed in a sensitive yet bold way. More thought leadership and insights to come as we round out the week! #DDB #DDBatCannes #CannesLions2024 #Cannes2024 

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