DDB’s Post

🎙️ Excited to share the latest episode of the Affectiva podcast! I chatted with Lynne Deason Deason, Head of Creative Excellence at Insights by Kantar, about the secrets behind creating impactful & memorable ad campaigns. We dive deep into the creative strategies of iconic brands like McDonald's and Cadbury UK, the role of #EmotionAI in advertising, and the future trends shaping the industry. 🌟 Storytelling vs. Story Doing: Learn the difference between storytelling and story doing, with practical examples from Cadbury's campaigns that highlight the power of interactive brand experiences. 🌟 Future Trends in #Advertising: Explore the emerging trends in the industry, including the growing focus on authenticity, diversity, and the role of technology in shaping future campaigns. 🌟 Emotion AI in Action: See how Emotion AI technology is transforming the way brands understand and connect with their audiences, making #ads more impactful and memorable. It's a must-listen for anyone interested in the evolving world of advertising! 🔗 [Listen now] https://lnkd.in/geHdH6cu #EmotionAI #AdCampaigns #MarketingInsights #Podcast #CreativeExcellence

Ever wondered what makes an ad truly memorable and impactful? 🤔 In this new episode of the #HumanCentricAIPodcast, Lynne Deason, Head of Creative Excellence at Kantar, reveals the secrets behind creating successful #ad campaigns that resonate with audiences. From exploring the creative strategies of iconic brands like McDonald's and Cadbury to delving into the role of #EmotionAI technology, this discussion offers invaluable insights for marketers and creatives alike. 👉 Check out the full podcast here: https://lnkd.in/dQsgYPxy

🎙️ Excited to share the latest MediaCat Magazine podcast episode featuring the brilliantly talented Dan Calladine and Grace Letley! They dive deep into The Year of Impact: 2025 Media Trends report, unpacking invaluable insights to help marketers navigate the year ahead. 📖 This report is a must-read for anyone looking to stay ahead of the curve in the ever-evolving media landscape. 🎧 Don’t miss the podcast and be sure to grab your copy of the report here: 👉 https://lnkd.in/ebe4zYph #MediaTrends #2025MediaTrends #iProspect #dentsu #Insights

In this latest WARC podcast, (https://lnkd.in/eV3Dqwnp), Michael Reh, chief data scientist for BERA, and I break down how consumer attitudes and perceptions of brands shift during a culture war crisis. Ever since Bud Light's partnership with trans-influencer Dylvan Mulvaney blew up into a political crisis, marketers have worried that the next US culture war crisis might be theirs. WARC and brand equity intelligence firm BERA teamed up to track how five brands weathered their culture war crises to see what was lost, and how quickly the brands recovered. The analysis looked at how US consumers in red states (conservative-leaning) reacted compared to consumers in blue states (progressive-leaning). WARC subscribers can read the analysis here: https://lnkd.in/eK5Qa2qS

🎙️ New Podcast Alert: Understanding Binge-Watchers & Occasional Viewers: New Consumer Media Models While consumers are binge-watching on platforms like Netflix and Hulu, their data remains siloed. So, how can marketers create winning ad campaigns in this new era? 📺 Catch the podcast here: https://lnkd.in/g_zwpJeu Join us as we dive deep into evolving media consumption models, including: 🎙️Streaming Services 🎙️TV 🎙️Social Media We'll show how these insights can refine your marketing strategies and share how the Causeway Solutions Media Connection supports key industries like healthcare, sports, travel, restaurants, and more. Don't miss out on this game-changing conversation! #MediaTrends #CausewaySolutions #BingeWatching #ConsumerInsights #AdTech

Season 1 Recap | Part 2: Episode 6 to 10 📌 In my conversations with CMOs and marketing leaders on the podcast here are some key excerpts and learnings that marketers need to note in 2025: ✅ Brand Value: This concept highlights the link between marketing and its impact on the financial health of a company and that a significant portion of a company’s market cap is based on its brand value. ✅ Africa’s Global Influence: Africa, despite our history and challenges, has what the world wants and its influence is evident in football, fashion, music, and culture. The advertising and broader marketing comms industry on the continent has what it takes to do the same. ✅ AI & Governance: The role of governance in the applications of AI is critical. As we explore the opportunities to leverage AI (embedded or applied), there's an equal need to pay attention to governance. ✅ Brand Building: Whether premium or value brands, creative storytelling drives meaningful and authentic connections with the consumers you want to serve. I encourage you to listen to the past episodes of the podcast to level up your expertise. New episodes drop soon. If you haven't already, subscribe on all platforms. See you at work. ☕ #Day14of365

Here's a question for you - where does innovation *really* come from? It's the core theme Ogilvy UK's Rory Sutherland and I unpack on this episode of Co:definery’s optimism-packed podcast - The Immortal Life of Agencies. As you'd expect from Rory, it's a tour de force of insight and unexpected analogies - including: 🤔 Why advertising is like the 1920s fashion industry 🤔 Why Cannes shouldn’t be an awards show 🤔 How agencies sell like bad estate agents Also listen out for Rory's shout-outs for the "genius" that is MSQ's STEPHEN MAHER as well as the awesome newsletter from Chris Peters of Wavemaker. Hopefully a welcome dose of optimism and innovative thinking for you. Listened, liked and want to help? Just hit 'Repost' (without adding a comment - for some reason, LinkedIn's algo doesn't like that 🤷♂️ ) 💕 #MarketofOne #Underdifferentiated #TILOA https://lnkd.in/ef56gDm2

The latest episode of the Mostly Marketing with Matt Wilson podcast explores YouTube's DSP DV360 and customer service experiences. Our Digital Operations Manager, Matt Wilson and our Programmatic Operations Specialist, John Costanza discuss real-life stories that illustrate dos and don'ts in customer service. And you won’t want to miss Matt's tire-changing struggle story! Tune in for engaging insights and entertainment at the link below:🎙️📉👇https://lnkd.in/eWinHCDT #BlogPost #CustomerService #AutomotiveIndustryPodcast 

Listen here the trends shaping today's media landscape from MediaCat Magazine Podcast:

It was great to catch up with Rick Ferguson, CLMP and speak on his new Loyalty Wired podcast (https://lnkd.in/dxnRfGrm) about the "Zero [Loyalty] Consumer." The term stems, in part, from a 2023 McKinsey report around changing loyal among Asian consumers -- essentially an acknowledgment that consumer changes in the West have hit the East as well (https://lnkd.in/dth2msKQ). As I share with Rick, while I don't see a core underlying cause, certainly there are trends leading to waning #brand #loyalty, but when industries or brands focus on providing great #experiences in both #digital and #brickandmortar channels they can still build a loyal consumer base.