This is my twenty-something year of attending the AdForum Summit on behalf of AAR Partners in NYC 🗽 this week designed for agency search consultants from all over the world to get together and meet with agencies to talk about hot topics, what's next and who's changing the status quo...
Monday's agenda was packed with phenomenal agencies including The Brandtech Group, Pencil ✏️, BBDO Worldwide, Media.Monks, UNCOMMON, Stagwell, Code and Theory, Anomaly and 72andSunny
Many great insights, ideas, and innovative changes discussed from heavy hitters including David Jones, Ciara Schoenauer, Nancy Reyes, Chris Beresford-Hill, David Sable, Ryan Linder, Justin V. Barocas and many others.
And although there were numerous brilliant insights shared and some jawdropping breaking technology, two of the simplest comments about being different stood out the most for me. Why? Because the opposite of love is not hate... it's indifference.
Thank you BBDO Worldwide for reminding us that:
- Your differences are what makes you stronger! 💪
Thank you UNCOMMON for reminding us that:
- Some brands can make a difference like never before. These are the brands that matter. That people in the real world are glad exist. These brands are "uncommon." ❤️
In the end, if we don't make a difference, we don't make an impact and that leads to indifference... 👎
#agencygrowth #newbusiness #brands #marketers #makeadifference
VP Creative Director - Copy
5moGo Iris Anderson & Sierra Lesiak & Matthew Fusaro!