De La Rue’s Post

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Counterfeit alcohol is a growing threat with far-reaching consequences. 🌍 From lost revenue to serious health risks, the impact of counterfeit wines and spirits cannot be overstated. Our industry infographic sheds light on the alarming statistics and the urgent need for effective brand protection. Did you know that counterfeit alcohol costs the industry an estimated €2.8 billion annually in Europe alone? We are committed to helping brands in the Wines & Spirits sector protect their products and their consumers. Explore how our advanced authentication solutions can safeguard your brand against the rising tide of counterfeit goods. 👉Download the full infographic to understand the true cost of counterfeiting and learn how to protect your brand today: https://hubs.ly/Q02P4TW30 #CounterfeitPrevention #BrandProtection #WinesAndSpirits #DeLaRue

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Muhammad Shahidahmed

Deputy General Manager at Pakistan Security Printing Corporation

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