Are natural diamonds older than some of the stars in the sky? This is one of the questions our CEO Al Cook was asked by Olivia Landau of The Clear Cut during the recent JCK jewellery trade show in Las Vegas. Watch the video below to hear Al's answers to a range of frequently asked questions about natural diamonds.
Real or Fake 🧐 💎 With the overwhelming amount of misinformation surrounding natural diamonds; it is more important than ever to get all of our facts straight. I had the incredible opportunity to speak with Al Cook, CEO of De Beers Group, at JCK. With a fun twist of "Real or Fake?" questions, we set the record straight. Curious to know what’s Real and what’s Fake? Watch the video now and join the conversation! Your engagement and thoughts are invaluable as we strive to promote transparency and trust in our industry. The Clear Cut Kyle E. Simon Tracr #JCK2024 #DeBeers #NaturalDiamonds #DiamondEducation #MythBusting #TheClearCut #DiamondIndustry #EngageAndLearn---
Kkk... Please... Tell me more of this... Histories! I love to year... This. So, Diamonds are... Rare? And... Blá bla. Well... Sorry... But i do not like to listening to lies! Because ... Reality... Is almost the opossite... Of this... Sorry tells.
De Beers are an incredible company and having worked for them I can honestly say they genuinely do care about the people they employ and the communities they support. I’d love to one day visit their sites and communities to see the good in action.
Real is really a FAKE one, since not affordable, people understand the the language of pocket, then comes real or fake, there are no fake diamonds at all, since mine grown are tooooooo expensive, people accepted LAB GROWN, biggest advertising agency is DE BEERS for LAB GROWN DIAMONDS
Now first important thing about diamond business is REORGANIZE SUPPLY CHAIN SYSTEM, from large platforms we can make speach as politicians do but reality? From raw to manufacturing and after that?
Indeed, each answer is true as diamond itself Diamonds do good to the people and have even created business and employment opportunities to countries of its origin. FINESTAR has always believed in only NATURAL DIAMONDs.
There is only 1 diamond, that which you have to dig beneath earth surface which stayed there millions/billions of years and underwent complex processes to finally get rough diamond 💎, whatever this lab thing is, it's simply not a diamond for it does not bare above description. Go De Beers Go!!!
Thanks for sharing
Interesting!
President at Adamas Minerals Corp.
2moAl once again clearly lays out the path forward. Acquisition and exploration must lead the way forward toward longevity, in order to secure the limited sources of top quality naturals moving toward sustainability. This is a tall order for most companies, however De Beers is best positioned to seek out these dwindling opportunities and strategize a way forward developing these ever dwindling supplies well into the future.