The Clear Cut

S/O to Forbes for featuring how our tech is disrupting the diamond industry #tech #diamonds #engagementring #diamond #theclearcut https://lnkd.in/etsCMEMa

💎 The Tragic Scam Affecting 50% of American Engagement Ring Buyers 💎 Last year, 50% of Americans who purchased engagement rings were scammed. While the markup on natural diamonds typically ranges from 6% to 24%, lab-grown diamonds are marked up by as much as 2,000%! With wholesale lab prices plunging and inventories of lab-grown diamonds skyrocketing, retailers need to come clean with the consumer to know the true value of what they’re buying It’s time for the diamond industry to be more ethical, honest, and transparent. We need a diamond industry built on trust, not greed. Let’s ensure future generations aren’t misled the way so many were last year. 🌍💍 #NaturalDiamonds #ConsumerEducation #DiamondIndustry #Transparency Rapaport Tenoris Edahn Golan The Clear Cut Kyle E. Simon

Authenticity is non-negotiable. 🛑   When it comes to engagement rings, today's discerning consumers demand the real thing—a natural diamond that stands as a timeless symbol of love and commitment. As Al Cook, CEO of De Beers Group, shares in my conversation with him, "the next generation of consumers will care about authenticity more than anything." Nothing can replace the unparalleled authenticity, heritage, and emotional resonance of a natural diamond. Let's continue to stand for what’s real, what's rare, what’s authentic, and what truly matters." 💎 ✨ The Clear Cut Kyle E. Simon

The 2nd largest diamond EVER was just discovered in Botswana! This 2,492ct rough diamond was discovered by Lucara Diamond. A magical gift from mother nature 💎 🇧🇼 #naturaldiamonds #Botswana #Diamond

His Excellency President Masisi of Government of Botswana LOVES that The Clear Cut gives away lab grown for FREE for our travel rings. There is no replacement for the REAL thing 💎 It is critical that we educate consumer on the distinct difference between these two products. #Botswana #RealDiamonds #NaturalDiamonds #TravelRing #DiamondEducation Kyle E. Simon

Thrilled to see our latest feature in Who What Wear w/ Ana Escalante "As a fourth-generation diamond expert, I’ve seen firsthand the evolution of the diamond industry. Growing up, my parents advised me against entering the industry, labeling it as a dying one. However, they were mistaken. The diamond industry was not dying; it was evolving. By embracing technology and social media, we found a way to modernize this antiquated industry and create new opportunities, working with partners like Tracr to transparently track diamonds on the blockchain or highlighting our commitment to educating the public on natural diamonds alongside the Government of Botswana. We are incredibly proud of our accomplishments at The Clear Cut, from developing custom software to providing valuable educational content and establishing a scholarship for BIPOC women to enter the diamond industry. As our business has matured, I’ve taken on an increasing leadership role within the industry, working with partners to drive a new era of change and leadership." https://lnkd.in/ey7_h97d #TheClearCut #NaturalDiamonds #Jewelry #Innovation

Yesterday, I had the privilege of speaking on a panel about the current state of the diamond market moderated by Rob Bates at Initiatives in Art and Culture. The primary challenge facing our industry is the debate over the intrinsic value of diamonds. As someone who comes from four generations in the diamond industry, I deeply believe in their value. Diamonds have built entire national economies and commemorated significant milestones in people's lives. Natural diamonds hold immense value, and it is crucial that we do not lose sight of their significance and meaning. As someone who has always valued diamonds and now, being eight months pregnant, I want to ensure that the diamond industry continues to create value and thrives for the next generation. At The Clear Cut, we're addressing these challenges head-on by partnering with diamond-producing nations to share their incredible stories, rapidly embracing digitization to meet today's online consumers, and uniting the industry to educate the public with accurate information. I'm thrilled to share that our strategies are yielding remarkable results. In May and June, The Clear Cut saw a 40% year-over-year increase in engagement ring revenue! Our success reaffirms that the future is bright for the natural diamond industry, but only if we execute our strategies effectively. Together, let's embrace the opportunities ahead and work towards a more transparent, informed, and innovative diamond market. #DiamondIndustry #NaturalDiamonds #TheClearCut #Transparency #Innovation #Education Kyle E. Simon

Excited to speak about the Current State of the Diamond Market at Initiatives in Art and Culture's 14th International Gold + Diamond Conference on July 16th. Despite the challenges fueled by online misinformation, there is a clear path forward for the natural diamond industry. Our future lies in embracing digitization and technology. By innovating our marketing strategies and combating misinformation, we can connect with today's consumer in meaningful and impactful ways. Together, let's forge a resilient and brilliant future for natural diamonds, ensuring their legacy continues to shine brightly #DiamondIndustry #NaturalDiamonds #Innovation #Technology #Marketing

SHOCKING: Did I just unearth the TRUTH about natural diamonds? 🤔 💎 I had an incredible time working with Tracr and Wesley Tucker highlighting the incredible technological advancements in the natural diamond industry. Blockchain technology and origin are critical components for the future of the natural diamond industry. Together we are able to empower consumers like never before. As we battle misinformation online it is critical to share the natural diamond story through the platforms like Tracr. Let me know your thoughts! Did you know diamonds could be traced to the source? Kyle E. Simon The Clear Cut

Part II: Real or Fake 🧐 💎 In a world filled with misconceptions about diamonds, it's vital to shed light on the real benefits they bring to Botswana and its people. In Part II of our Real vs. Fake series I had the honor of speaking with His Excellency President Masisi of the Government of Botswana, at JCK. Watch as we continue our successful series "Real or Fake?" and set the record straight. Curious to know what’s Real and what’s Fake? Watch the video now and join the conversation! Also head to our page and watch part I with Al Cook, CEO of De Beers Group Your engagement and thoughts are invaluable as we strive to educate the consumer and dispel harmful misinformation online. The Clear Cut Kyle E. Simon #JCK2024 #Botswana #NaturalDiamonds #MythBusting #TheClearCut #DiamondIndustry #EngageAndLearn