Defining Hospitality’s Post

🎙️ Finally! I'm excited to announce the latest episode of Defining Hospitality featuring an incredible storyteller, Kristen Freeland, a Director of Design Strategies at IHG Hotels & Resorts! “When your target guests and target audience are telling you, ‘Hey, there’s other ways that you could appeal to me.’ It’s important that we listen to that and that we evolve with them.” - Kristen Freeland Listen as Kristen joins me to discuss the art of building a brand story and how brands can evolve to meet customer needs. We dive into harnessing real-time data for continuous improvement and the invaluable impact of mentorship. She also has a pretty insightful take on change - via Evolution (as mentioned above) or Revolution, when you have to just start over. 🏨 To effectively cater to your audience, first understand their needs by gathering insights, and then develop and test solutions. Ensure your projects are guided by clear, focused briefs that align with your success metrics to avoid losing direction. 🏨 To better understand customer preferences, engage directly with your target audience to gather valuable insights. Real-life dialogue and firsthand observation are crucial in confirming whether your strategy and design efforts meet customer needs. Don’t miss this long-awaited for conversation! 📌 Listen to the full episode and read our conversation transcript with the links in the comments. 📬 Sign up for my “Friday Five” newsletter to stay updated with the latest insights and stories from the hospitality world. #design #hospitality #hospitalitydesign #podcast #brandstory #customerexperience #storytelling

Hoteliers, your concept is built on brand NOT on tech. Ill shout this from the rooftops until Im out of breath, panting, hoping the message comes across. Guests have relationships with brands - not with a tech stack. Technology helps, it always has and always will. But do you think that basing the foundations of your business on technology... ...with no though for emotion or connection, is somehow going to work in the long term? From our point of view, is short-sighted. Build your brand first. Your core DNA and positioning. Your copy, tone of voice and messaging. Your visual style. Think about the emotions you want your guests to feel throughout their journey. Think about the imagery that helps place them there, before they book. Then package that up into a beautiful website experience and consistent on-site collaterals. When all that's been considered... Layer technology on top to amplify your brand. And pour fuel on the flame. STUDIO CIRCA Clip from my episode with Mauricio Schuler on Schulering s.r.o. Podcast #hospitalitydesign #boutiquehotel #guestexperience

With the ITB Berlin just around the corner, you hotelier must be planning your meetings and deciding what tech you should invest this year. Tech stack needs to be aligned with brand purpose. It is easier and chepear to decide what to invest if you know how you will use it. Check out Omar Boubess points on why branding should come first. You will find the link for the podcast (audio only) in the comments. #schulering #hospitalitymarketing #hotel #hospitalitypodcast

“There is this common shared sensibility and that sharing goes a long way in hospitality when you share it with the world.” This week, Dan Ryan interviews Scott Williams, Chief Development and Brand Officer at Main Street Hospitality. He discusses his journey from ballet to media to pivotal roles in hospitality companies and emphasizes creating memorable experiences. 🏨 Prioritize experiential elements in your offerings. Think beyond the product or service and focus on creating an immersive and engaging experience. 🏨 Develop spaces that continuously engage and interest clients. Invest in unique and unexpected elements that align with your brand's identity. Listen to the full episode with the links in the comments! #hospitality #design #podcasting 

New Episode: How Community Drives Brand Development 🫶 We're excited to introduce you to Lindsay Silberman, a luxury lifestyle blogger and the founder of Hotel Lobby Candle, a home fragrance line inspired by the scents inside five-star hotels. In this episode, Lindsay shares a peek into her journey as a founder, how the marketing strategy for Hotel Lobby Candle has evolved over the years, and how the brand's community of candle super-fans have shaped and further driven brand development. About Lindsay + Hotel Lobby Candle, in her own words: I’m Lindsay, founder of Hotel Lobby Candle. I spent a decade writing and editing for magazines like Town & Country, Vogue, and Elle Decor (to date, I’ve traveled to 62 countries). Today, I apply that same reporter’s approach to my lifestyle blog & Instagram account, where I share carefully-vetted product recommendations, beauty tips and travel advice to a community of nearly 200,000 people. I wanted to create a candle that transported people without ever having to leave home. It needed to be beautiful, smell incredible and, most importantly, be of the highest quality. Hotel Lobby Candle was inspired by the idea that it's entirely possible to bring the luxury hotel experience into your home in the form of a candle. Our candles are handmade in the USA with an all natural 100% soy wax and hand-painted glass vessels designed just for you. Full-sized candles are 9.75 oz and have a 65-hour burn time. Grab a drink and listen in to this Marketing Happy Hour conversation: Spotify https://lnkd.in/gFZeF2e7 Apple Podcasts https://lnkd.in/gK5aXf8t #MarketingHappyHour #marketingpodcast #businesspodcast #podcast #community #marketingstrategy #branddevelopment #branding Cassie Tucker Erica Spitzley MHH Media

𝐈𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭 𝐡𝐨𝐭𝐞𝐥𝐢𝐞𝐫𝐬 𝐭𝐞𝐧𝐝 𝐭𝐨 𝐭𝐡𝐢𝐧𝐤 𝐭𝐡𝐚𝐭 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐬 𝐡𝐨𝐰 𝐭𝐡𝐞𝐢𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐧𝐝 𝐥𝐨𝐠𝐨 𝐚𝐫𝐞 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝. They end up overseeing the actual hotel experience, branding touching points, and communication with the guest. If you are concerned about your record low profit margin caused by commodities price increase and wages pressure, maybe you should consider moving away from your rate war strategy, and think differently. Omar Boubess has a few ideas about branding that goes way beyond the logo design. Check him out or just listen to our podcast episode. “Insanity is doing the same thing over and over again and expecting different results.” Albert Einstein ——————— If you liked this, share it 🤲🔄🤲 with your network and follow me Mauricio Schuler for more hospitality🏨 related content.

🎙️ New Episode Alert! 🎙️ “I never let somebody second guess what I thought was the right thing to do.” I’m thrilled to share our latest episode of Defining Hospitality, featuring a goliath in our Hospitality Industry, John Hardy! John is the Founder of the Radical Innovation Hospitality awards, Founder and Chairman of the The Hardy Group, and Founder of Hardy Ventures. In this episode, John and I explore the importance of creativity and innovation in Hospitality. We also discuss John’s early career, the impact of Radical Innovation, and what the future holds for the industry. PS: I first met John about 20 years ago at the first HD Summit in Colorado with a tray of tequila shots. 🏨 Hospitality is all about how we treat our guests, whether in our homes or hotels. It’s about making them feel comfortable, meeting their needs, and surprising them with those little extras that create lasting memories. 🏨 Innovation often springs from the minds of outsiders, bringing fresh perspectives and radical thinking. Creativity thrives when we trust our intuition and embrace unconventional ideas, paving the way for groundbreaking concepts to take flight. Don’t miss out on this insightful conversation! Listen to the full episode and read our full conversation transcript with the links in the comments. 🌟 I’m also excited to announce that I’ll be emceeing the Radical Innovation Awards this October! Submissions are now being accepted. If you have a groundbreaking idea that could transform the hospitality industry, visit Radical Innovation to submit your concept and join us in celebrating innovation! Links in the comments, too! And while you’re at it, make sure to sign up for my “Friday Five” newsletter to stay updated with the latest in the hospitality world. Join our community of hospitality enthusiasts and get inspired every week! #design #hospitality #innovation #creativity #podcast #RadicalInnovation #projectmanagement #hospitalitydesign

Strategic communications isn't about telling a compelling story, being a good writer, or being a social media master. Those are table stakes. Strategic communications is about understanding the factors that drive a business forward — even if the business is a non-profit or governmental agency — and then deploying a communications strategy, complete with tools like storytelling, to achieve measurable business outcomes. I talked about this, and more, during a recent appearance on the Stories and Strategies podcast, where I shared insights on leveraging strategic communications for business success. Give it a listen! https://lnkd.in/erMErHJA

Sonic branding isn't a TREND. It represents a transformative approach to how brands forge meaningful connections with their audiences through the power of sound. 🎶 By meticulously crafting an auditory identity that strikes the right chord, brands have the opportunity to convert casual listeners into devoted brand advocates. In an increasingly noisy marketplace, it's essential to ensure your brand's voice isn't just heard, but also remembered. That's where we come in, ready to elevate your sonic presence. 🚀 Are you prepared to create a lasting auditory impact and resonate deeply with your audience? We invite you to reach out for a comprehensive consultation at www.jhaudio.ae 🎧 Let's harmonize your brand's message with the power of sound. #SonicBranding #BrandIdentity #AudioInnovation #audiopreneur #jhaudioae #sonicbranding #audioproduction #voiceovers #sounddesign #musiccomposition #podcast #thevoicesofdubai

Every Mistake has a price. Learn from mistakes, for they come with a cost. But in that cost, find the priceless lessons that shape your growth. Life's journey isn't about avoiding errors, but about using them as stepping stones towards wisdom and resilience. Mistakes aren't setbacks; they're the building blocks of your evolution. Embrace them, learn from them, and watch yourself grow. #journey #struggle #from1to30 #retvens #podcast #scenes #gratitude #hotels #revolution #hospitality #industry #hotelindustry #leela #jardin #brandedhotels #indianhotels #chainhotels #notes #book #lover #thinkandgrow