Definitive Healthcare’s Post

🚀Register for our upcoming webinar!🚀 Join us and learn about the difference validation can make across all your #marketresearch. Visit Pattern Targeting: The Future of Market Research, April 30th at 2:30 pm PST. Register Today! https://lnkd.in/gUGABJPT #webinar #validateddata #marketresearch #consumerpanel #mfour

𝐕𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐇𝐞𝐚𝐥𝐭𝐡 - 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭? 🚀 Innovation for #Pharma and other players in the #healthcare sector. 📌 #Omnichannel All the information about the HCP you need for your omnichannel strategy. Customer excellence with transparent and data-based approaches. Simplify and break down a complex topic according to your ideas with the data you need for your decision, for every HCP. Which channels make sense for whom and are relevant for whom? We'll be happy to provide you with the solution! 📌 𝐈𝐧𝐝𝐢𝐜𝐚𝐭𝐢𝐨𝐧-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 & 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 Interdisciplinary and content-based. Your market becomes transparent thanks to comprehensible source information, so that you know exactly why a segmentation rating was created. With us, you even have the option of choosing dynamically according to a rating category. For example, you can choose whether you are looking for an indication-specific #HCP website, a general HCP website search or a scientific background. You can then round this off with our Patient view category to include this perspective as well. 📞 If you are curious about the #AI power of 𝐕𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐒𝐞𝐚𝐫𝐜𝐡 𝐇𝐞𝐚𝐥𝐭𝐡, then get in touch with us. 💻

Struggling to activate segmentation learnings across your organization? Ipsos have developed PersonaBots, using Generative AI to help you and every team across your organization to have real conversations with your customer segments - anytime you need 💬 Ask each of your Persona’s about: 💡 omnichannel preferences 💡 how mega trends in society impact their decisioning 💡 how they feel about your brand or specific communication messages 💡 which USP’s resonates the best 💡 which needs they are not getting fulfilled today 💡 their ideas for new innovations 💡 or…whatever you’d like to explore further! Join our webinar on October 24th to learn more 👉 https://lnkd.in/ds7frcf5 #Personabots #AI #Segmentering #Segmentation

👥 Customer Personalization: Is your segmentation strategy as sharp as it can be?   With cookies out of the picture, personalization and segmentation are vital to maintain the pulse of your audience's needs. Let's delve into precision marketing: 🎨 Personalize and Segment Customers: Utilize AI and analytics to tailor your marketing for every customer segment. 🌟 Interesting Fact: Personalized marketing campaigns can boost sales by up to 20% by resonating more deeply with customer segments.   Enhance Your Approach with These Steps: 🧠 Use advanced analytics to understand and anticipate customer behavior. 📊 Segment your audience to deliver tailored messages and offers. 🔧 Integrate a sophisticated omnichannel Customer Engagement Platform for seamless experiences. How is your brand personalizing the customer journey in the absence of 3rd party cookies? Share your insights or gain more by reading my full article. https://lnkd.in/et22Gt6J 💬 Discover the art of customer personalization. P.S.: What innovative personalization techniques are working for you right now? 🎯 #CustomerPersonalization #MarTech #SegmentationStrategy #MarTechHero #PrecisionMarketing #DigitalMarketing #AIAnalytics

#released __ Klaviyo's 2024 Consumer Trends Report is out! 📰 Klaviyo and Power Retail surveyed 2,448 active Australian and New Zealand consumers to uncover key insights into the current state of the consumer purchase journey across personalisation, segmentation, and omnichannel experiences—to help businesses power smarter digital relationships. It's got you covered with actionable tactics from experts designed to help guide your marketing strategies. ⬇️ Link to download in comments. Peep a few insights in there from our Group CEO, Paul Pritchard and our Marketing Automation Lead, Lauren Smith! 👀 cc : Vincent, Bige, Robert, Lauren, Alison, Jia, Raven, Todd, Adam, Shane, Taylor, Laura, Cezwan & Sam. - #digitalcommerce #marketing #automation

I have had valuable discussions with numerous online retailers in the last few days, which have helped me to gain more insights. One key takeaway from these conversations is the transformative power of customer-centric pricing strategies. 🛍️ Competitor Pricing Intelligence: Online retailers are increasingly utilizing competition pricing data to inform dynamic pricing decisions, ensuring competitiveness and optimizing revenue. 🌍 Tailored Customer Experiences: Personalization is paramount. Retailers are leveraging customer segmentation to offer targeted discounts and promotions that resonate with specific audience segments. The consensus is clear: integrating customer-centric pricing not only optimizes profitability but also fosters lasting customer relationships. How have you seen customer-centric pricing impact e-commerce strategies in your experience? 💬 #EcommerceStrategy #DynamicPricing #CustomerCentricity #RetailInnovation

Boost Your Holiday Campaigns with Targeted Segmentation! Did you know that not all customers are created equal? Ryan Phelan from RPEOrigin shared some eye-opening insights on customer segmentation during Netcore Cloud's Holiday Marketing Masterclass. By understanding your audience better, you can optimize your marketing efforts and boost sales without sacrificing profit margins. "Market smart. Tailor your message to those ready to spend, and don't sacrifice your margins for a quick sale." Want more expert tips for a stellar holiday marketing strategy? Don't miss out on other sessions from our masterclass! Register Now: https://lnkd.in/deKSPW6U #HolidayMarketing #Ecommerce #Retail #MarketingAutomation #DigitalMarketing #Masterclass #CustomerSegmentation #TargetedMessaging #BoostSales

Boost Your Holiday Campaigns with Targeted Segmentation! Did you know that not all customers are created equal? Ryan Phelan from RPEOrigin shared some eye-opening insights on customer segmentation during Netcore Cloud's Holiday Marketing Masterclass. By understanding your audience better, you can optimize your marketing efforts and boost sales without sacrificing profit margins. "Market smart. Tailor your message to those ready to spend, and don't sacrifice your margins for a quick sale." Want more expert tips for a stellar holiday marketing strategy? Don't miss out on other sessions from our masterclass! Register Now: https://lnkd.in/dVwvybdD #HolidayMarketing #Ecommerce #Retail #MarketingAutomation #DigitalMarketing #Masterclass #CustomerSegmentation #TargetedMessaging #BoostSales

Boost Your Holiday Campaigns with Targeted Segmentation! Did you know that not all customers are created equal? Ryan Phelan from RPEOrigin shared some eye-opening insights on customer segmentation during Netcore Cloud's Holiday Marketing Masterclass. By understanding your audience better, you can optimize your marketing efforts and boost sales without sacrificing profit margins. "Market smart. Tailor your message to those ready to spend, and don't sacrifice your margins for a quick sale." Want more expert tips for a stellar holiday marketing strategy? Don't miss out on other sessions from our masterclass! Register Now: https://lnkd.in/dZ3EXp8p #HolidayMarketing #Ecommerce #Retail #MarketingAutomation #DigitalMarketing #Masterclass #CustomerSegmentation #TargetedMessaging #BoostSales

🚀 "Deloitte's recent study reveals that 33% of consumers are not just interested—they are eager for personalized products! 🎯🛍️ This robust demand means integrating strategic segmentation based on personal preferences can significantly boost your sales. Tap into strategic segmentation to enhance product personalization and watch your metrics soar! #StrategicSegmentation #PersonalizationPower Dive into effective strategies: https://lnkd.in/dwMpcTSP"