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It’s no question that effective HCP segmentation can boost your marketing ROI. At Definitive Healthcare, one of the ways we empower life science companies to unlock this potential, is using advanced analytics. Chaitanya Badwe, Associate VP of Advanced Analytics and Insights for DH, explains how our approach can provide invaluable insights into current HCP behaviors and forecast future trends. He also previews how AI and ML can refine your omnichannel strategy and budget for maximum impact. Want to learn more about how to market to HCPs using omnichannel segmentation? Watch our on-demand webinar here: https://bit.ly/3XfZbr2   #HCPMarketing #DHLifeSciences #HealthcareMarketing #PharmaMarketing #MarketingStrategy

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