Deliveroo’s Post

In marketing, we have something called seasonal content, but should all relevant events be categorized as "seasonal content"? 🌈 As a marketer who champions inclusivity, I've grown weary of seeing Pride reduced to a marketing ploy. 🏳️🌈 This Pride Month, let's go beyond superficial gestures. Don't use this significant time if your commitment to LGBTQ+ rights isn't genuine and consistent year-round. 🌟 It's about making real changes in our companies and communities, ensuring inclusivity every day, not just in June. 🌈 Let's use this month as an opportunity for genuine advocacy and impactful actions. Together, we can build workplaces and communities where everyone feels valued and respected. #pridemonth #marketing #realsupport

Pride Month has begun! 🌈 You see so many companies get the bad press for showing up & supporting during this month, which seems slightly unfair. Pride is a celebration of people coming together in love & friendship, to show just how far LGBTQ+ rights have come, and how in some places there's still work to be done and that should be recognised. 👏 When the month is over I know Light & Wonder will still be supporting its Creators by: - Being passionate about its values - #CelebratePerspectives ✅ - Supporting it's Employee Resource Groups (ERGs - EMBRACE 💕) ✅ - Continually looking for ways to improve in such areas like diversity, equity & inclusion ✅ However you support/celebrate - enjoy the Month. Life's too short not to...

What do Atlanta, Coral Gables & Miami, Dallas, New York, and West Hollywood have in common? 🤔 They are among the cities highly ranked for their commitment to LGBTQ+ inclusivity and equality! 🏳️🌈🏳️⚧️ Their high rankings on the Municipal Equality Index (MEI) are a testament to their dedication to inclusivity and equality, and we are incredibly proud to be partners with such forward-thinking and inclusive destinations. The 2023 MEI evaluates North-American cities on LGBTQ+ inclusivity in laws and services. Despite challenges, including over 500 anti-LGBTQ+ bills and 80 becoming law, 129 cities achieved the highest MEI rating of 100, indicating progress in non-discrimination, and highlighting the importance of local efforts in LGBTQ+ rights. Also…👀 One of the high-ranked cities we mentioned is a new IGLTA Global Partner. Known for its vibrant beach culture, and art deco architecture, it hosts one of the country's most popular Pride events each year. Can you guess which one? https://lnkd.in/dbHfzSs Atlanta Convention & Visitors Bureau Greater Miami Convention & Visitors Bureau Visit Dallas New York City Tourism + Conventions West Hollywood Travel + Tourism Board

🌈 Excellent write-up from Rob Csernyik at Xtra Magazine about DISQO and Do the WeRQ’s new data on consumer perceptions of brand wokeness and boycotts through the lens of LGBTQ+ inclusivity. The report offers marketers data-driven insights to guide decision making around inclusive brand positions. The findings come at a critical cultural juncture, as 69% of the general population believe it’s important for brands to help protect the LGBTQ2S+ community from discrimination. The same is true for 97% of LGBTQ2S+ community members. ✊Read the full article for more from DISQO’s David Grabert and Do the WeRQ’s Kate Wolff: https://hubs.li/Q026NMnb0 📈Get the insights: https://hubs.li/Q026NG_x0

🌈 On this National Coming Out Day, let's acknowledge that not everyone feels safe to be their authentic selves. We spoke to LGBTQ+ individuals about their experience of feeling accepted in the workplace. Coming out can feel like a risky endeavour for many. Today, consider your work environment and how it's safe and inclusive for everyone. 🏳️🌈🌟 #NationalComingOutDay #InclusivityMatters #LGBTQRights #DiversityAndInclusion

Tidbit for your Day | We are inspired by innovative entrepreneurs like Matthieu Jost, who transformed a personal experience into a solution (misterb&b) that fosters a more inclusive community for the LGBTQ+ population. "We want people to be able to connect within the community and have safe experiences. We verify all of our users. We also deliver and implement tools to help people connect who are not present on mainstream platforms. For example, you can find places to stay in the gay district of a city. We have a filter for moods. If you’re talkative, you can find a talkative host. If you prefer not to chat, you can find a more introverted host. There’s also a filter for sharing interests with the hosts. About 65% of our users are solo travelers—we’re really in the business of fighting loneliness. We’re building community. It can be isolating to be LGBTQ+."

🗣️ Progress is being made but we cannot leave anyone behind. Our latest State of the Industry Report showed that there are shortfalls in representation of several groups including the LGBTIQ+ community. Getty Images’ proprietary data found that from the visuals downloaded in 2020, less than 1% include people with LGBTQ+ identities. Not sure how to start making a difference? Tools like our proprietary 3Ps Framework can prompt an intersectional lens for teams to create progressive content and positive portrayals. 🏳🌈 🏳️⚧️ Building on the momentum of #Pride month join us in working towards a future free from stereotypes Check out the report in the comments ⬇️

Our new blog is now live! We would really like to thank Allan Nunes Messias for his valuable insight.

As we celebrate Pride, let’s remember that it’s not just about rainbow-branded imagery or trendy hashtags. It’s about education, awareness, and genuine support for the LGBTQIA+ community. Here are some ways we can make a meaningful impact: Educate: Learn and share the meaning behind Pride Month and its history. Purpose: Ask yourself why you’re supporting Pride. Are we adding value to the conversation? Is your company truly an ally? Year-Round Support: Pride isn’t limited to June. Let’s support LGBTQ+ initiatives throughout the year. Remember, Pride Month is about more than just a colorful logo. Let’s walk the walk and create an inclusive environment every day. 🌟 #PrideMonth #LGBTQIA+ #InclusionMatters

🌈 Embrace Diversity: How Your Company Can Support LGBTQ+ at Work During Pride Month 2024 🏳️🌈 As Pride Month (June) approaches, it's crucial for companies to reflect on their commitment to inclusivity and support for the LGBTQ+ community. Our latest article explores actionable strategies for fostering a more inclusive workplace environment. From implementing inclusive policies to promoting awareness and understanding, there are numerous ways your organisation can show solidarity and support. Check out the article to discover how you can make a positive impact during Pride Month and beyond: https://lnkd.in/ezgxp3QN #PrideMonth #LGBTQ+ #Inclusion #Diversity #WorkplaceEquality 🌟